Digital Marketing Budget

Assess How You’re Collecting and Using Your Healthcare Data

Optum

“From digital data streams to artificial intelligence and predictive analytics, the prevalence and use of marketing data is growing exponentially,” says Daniel Fell of Optum. “According to a recent State of Marketing report from Salesforce, the median number of data sources used by marketers grew 50 percent from 2019 to 2021. And the report showed Read More

How To Get the Marketing Dollars You Need in 2021

Tanya Andreadis, UCLA Health

The American Hospital Association estimates that hospitals and health systems across the country have lost more than $200 billion as a result of the pandemic, and total losses may top more than $320 billion by the end of 2020. With COVID-19 cases still surging, how will health systems address the healthcare needs of their communities Read More