// By Jane Weber Brubaker // Can healthcare marketers leverage tracking technologies the way they used to without risking noncompliance? When HHS stepped on the gas last December — issuing ominous warnings about HIPAA, tracking pixels, and PHI — healthcare marketers and legal and compliance teams put the brakes on fast. But some organizations had Read More
There’s no question that ChatGPT possesses power that users are only beginning to understand. Unleashing its potential in your healthcare marketing strategy starts with learning how to craft strong prompts. Writing is one of the most important business functions. And now, any savvy AI user can produce coherent writing with a few keystrokes. But there’s Read More
How to write high-performance ChatGPT prompts for healthcare marketing success. // By Wendy Margolin // There’s no question that ChatGPT possesses power that users are only beginning to understand. Unleashing its potential in your healthcare marketing strategy starts with learning how to craft strong prompts. Writing is one of the most important business functions. And Read More
Boston Children’s recently posted a job description for an AI prompt engineer to join its Innovation and Digital Health Accelerator. The ideal candidate needs a “strong background in AI/ML, data science, and natural language processing, as well as experience in healthcare research and operations.” This came only months after the November 2022 release of ChatGPT, Read More
As digital teams take on more and more strategic responsibilities, leaders step forward to complement staff they have in place by recruiting additional talent and collaborating closely with strategy, information systems, and clinical operations to help achieve success and establish more rigorous leadership development. Three panelists presented on the digital teams of the future at Read More
// By Wendy Margolin // Four healthcare leaders discuss opportunities, risks, and possible pitfalls. Boston Children’s recently posted a job description for an AI prompt engineer to join its Innovation and Digital Health Accelerator. The ideal candidate needs a “strong background in AI/ML, data science, and natural language processing, as well as experience in healthcare Read More
// By Dalal Haldeman, Ph.D. // Leaders from Hackensack Meridian Health, UW Medicine, and RUSH compare notes on what it takes to push digital transformation forward in their organizations. As digital teams take on more and more strategic responsibilities, leaders step forward to complement staff they have in place by recruiting additional talent and collaborating Read More
In an era of heightened patient expectations and evolving consumer behaviors, the digital customer experience has emerged as a critical component in healthcare marketing, playing a pivotal role in delivering personalized care, enhancing patient satisfaction, and driving organizational growth. Slowly but surely, leaders of healthcare organizations are recognizing the strategic value that marketing brings to Read More
// By Jane Weber Brubaker // Two research reports examine the state of marketing and digital customer experience across industries. Slowly but surely, leaders of healthcare organizations are recognizing the strategic value that marketing brings to the table. Technology adoption and increasing competence in its use to meet consumers at the point of their need Read More
// By Jane Weber Brubaker // Which would you prefer to be known as — a health system that makes things easy for consumers and can be trusted to safeguard their data? Or one that adds friction in the name of security, and puts personally identifiable information at risk? There are so many ways data, Read More
Google’s Universal Analytics is ending. Are you ready? In March, Google announced that it plans to officially retire the current version of Google Analytics and require all users to move to the next generation, Google Analytics 4, or GA4, by July 1, 2023. That’s nearly a year from now, and you may be tempted to Read More
// By Rachael Sauceman // Now is the time to start getting ready for Google’s transition to GA4 in July 2023. In March, Google announced that it plans to officially retire the current version of Google Analytics and require all users to move to the next generation, Google Analytics 4, or GA4, by July 1, Read More
If you’re an email marketer, you’ve likely heard the refrain “Email marketing is dead” countless times. But that’s just not true. A Pew Research survey found that 92 percent of adult internet users use email. That’s compared to 79 percent of internet users who have a social media profile. In addition, email is more efficient Read More
// By Althea Fung // Marketers from Humana and Johns Hopkins Medicine weigh in on the value of email marketing. Effective strategies for consumer engagement are also more efficient for marketers. If you’re an email marketer, you’ve likely heard the refrain “Email marketing is dead” countless times. But that’s just not true. A Pew Research Read More
The pandemic had a silver lining. It took a wrecking ball to the walls that have separated internal departments within health systems. Organizations battling COVID-19 had to break down the silos, join forces, and learn to collaborate in new ways. These newly acquired skills are valuable in a post-pandemic world as well.
Health systems that forge internal alliances unleash their collective strengths and leverage competitive strengths to lead their organizations and the industry in innovation and transformation.
This report is a collection of our best articles on the value of collaboration, with interviews from healthcare leaders who have successfully built coalitions, worked across departmental lines, and brought teams together to accomplish what their organizations needed most.
Health tech is booming. With digital technology, healthcare providers can offer patients effective interventions, in-person and remotely. This has become increasingly important throughout the COVID-19 global pandemic, as the use of telehealth and remote monitoring has accelerated. According to the latest Healthcare Investment and Exits report from the Silicon Valley Bank, investors are pouring billions Read More
// By Althea Fung // Health tech is booming. With digital technology, healthcare providers can offer patients effective interventions, in-person and remotely. This has become increasingly important throughout the COVID-19 global pandemic, as the use of telehealth and remote monitoring has accelerated. According to the latest Healthcare Investment and Exits report from the Silicon Valley Read More
“Hospital and health system marketers and digital teams can stand tall at the end of 2021 and look back at a year in which they triumphed over some of their greatest challenges yet,” writes Jared Johnson of the Healthcare Rap podcast; he is also a member of the eHST Editorial Advisory Board. Here’s an excerpt Read More
// By Jared Johnson // Hospital and health system marketers and digital teams can stand tall at the end of 2021 and look back at a year in which they triumphed over some of their greatest challenges yet. When considering everything that the industry went through and learned in 2021, it was a year that Read More
If you use third-party data for your marketing, it’s time for you to start getting ready to do something different. That’s because new privacy laws around the world, as well as new measures from Apple and Google, will soon make using third-party data a thing of the past. Coming changes will give consumers more control Read More
// By Jim Samuel // Third-party cookies may have received a reprieve, but that only gives you more time to prepare for their eventual demise. Whether it’s because of Apple’s security updates to its email app, Google’s end to support for cookies, or the new privacy laws in many states and countries, organizations that rely Read More
When you still remember what someone said in a webinar a year ago, you know it’s someone you’d like to hear more from. Sarah Sommer, vice president of digital engagement at Geisinger, was a panelist in our October 2020 webinar, “How to Build the Case for Increasing Your Digital Marketing Budget in 2021.” It was Read More
// By Jane Weber Brubaker // When you still remember what someone said in a webinar a year ago, you know it’s someone you’d like to hear more from. Sarah Sommer, vice president of digital engagement at Geisinger, was a panelist in our October 2020 webinar, “How to Build the Case for Increasing Your Digital Read More
We’re fortunate at eHealthcare Strategy & Trends to have a talented and dedicated group of advisors with diverse backgrounds and experience — senior executives from leading healthcare organizations, digital agencies, and consulting groups. So when we wanted to get a broad perspective on where things are likely to go as we move out of the Read More
Ask the Expert, with the eHealthcare Strategy & Trends Editorial Advisory Board // By Jane Weber Brubaker // We’re fortunate at eHealthcare Strategy & Trends to have a talented and dedicated group of advisors with diverse backgrounds and experience — senior executives from leading healthcare organizations, digital agencies, and consulting groups. So when we wanted Read More