More and more people are using mobile devices to access and consume digital content. In response to this growing trend, Google is now giving preferential treatment to mobile-friendly websites in search results from mobile devices. So if your site isn’t mobile-friendly, how big a problem is it? Has organic search fallen off a cliff? To Read More
In this week’s ezine, we take a look at a case study we’ve recently posted online that explores how the North-Shore-LIJ Health System used successful digital marketing campaigns for specific service lines to not only drive profitable volume, but also to justify greater investment in this type of healthcare marketing campaign. What if you could Read More
What if you could reduce cost per acquisition by $200 or more compared to industry averages? “We’re running anywhere from 400 to 500 campaigns at a time across the country,” says J.K. Lloyd, President and Co-Founder of Eruptr, a Washington, D.C., digital marketing agency focused on healthcare. “We typically see campaigns that will convert for Read More