// By JoAnne Gritter // An ounce of prevention is worth a pound of cure. When you’re asked to make budget cuts, some things should not be on the chopping block. Who will visit your website or download your app today? What about in the future? Who in your health system will be responsible for Read More
// By Melanie Graham // After a virtual conference in 2020 and a scaled-back event in 2021, HCIC is ready for a return to normal this year in Miami. With new session formats, an exciting slate of topics, and a beautiful setting, this is a conference that healthcare professionals won’t want to miss. After two Read More
The pandemic had a silver lining. It took a wrecking ball to the walls that have separated internal departments within health systems. Organizations battling COVID-19 had to break down the silos, join forces, and learn to collaborate in new ways. These newly acquired skills are valuable in a post-pandemic world as well.
Health systems that forge internal alliances unleash their collective strengths and leverage competitive strengths to lead their organizations and the industry in innovation and transformation.
This report is a collection of our best articles on the value of collaboration, with interviews from healthcare leaders who have successfully built coalitions, worked across departmental lines, and brought teams together to accomplish what their organizations needed most.
The coronavirus, growing consumerism, and increased competition are contributing to decreased patient loyalty and a heightened need for healthcare organizations to improve the patient experience through digital transformation. “The latest market research shows there’s been a sharp drop in loyalty over the past few years, especially during the pandemic,” says Ben Dillon, chief strategy officer Read More
// By Jane Weber Brubaker // “Ask the Expert” with Jeremy Dietz, Executive Digital Editor at Coffey Communications A website can be like a snowball, picking up more and more content as time goes on. Or it can be like your basement, a convenient place to store things that you’re not sure what to do Read More
“The terms ‘content marketing’ and ‘content strategy’ get slung around like so many shiny, whole tunas at Pike’s Place Market in Seattle,” says Ahava Leibtag of Aha Media Group. “As content production in healthcare has increased, the need for tools and documentation to keep teams aligned and efficient has also risen.” Here’s an excerpt from Read More
// By Brian Griffin // Two health systems, one in Florida and one in South Dakota, are at the forefront of using technology to meet the rapidly changing expectations of healthcare consumers. The coronavirus, growing consumerism, and increased competition are contributing to decreased patient loyalty and a heightened need for healthcare organizations to improve the Read More
// By Ahava Leibtag // When we speak to executives, our colleagues, teams, and vendors, it’s in our best interest to use these terms consistently to avoid confusion and frustration. The terms “content marketing” and “content strategy” get slung around like so many shiny, whole tunas at Pike’s Place Market in Seattle. As content production Read More
Connecticut is a small state with a large number of healthcare facilities to choose from — and now even drug stores turned health hubs are competing for the same patients. “There’s a lot of noise out there,” says Cathie Cannon, assistant vice president of health communications at UConn Health. “Consumers have a lot of options Read More
In recent years, the healthcare industry has been moving away from its traditional focus on episodic care toward wellness, prevention, and population health. The recent acquisition of Welltok by Virgin Pulse in October 2021 underscores that this movement is coming from multiple directions. Welltok and Virgin Pulse have primarily focused on the employer and payer Read More
// By Jane Weber Brubaker // Connecticut is a small state with a large number of healthcare facilities to choose from — and now even drug stores turned health hubs are competing for the same patients. “There’s a lot of noise out there,” says Cathie Cannon, assistant vice president of health communications at UConn Health. Read More
Versatile podcasts can stand on their own as a popular source of content, but they are also a great way to stoke the content-generation engine, especially for healthcare communications and marketing programs. “It all starts with a podcast,” says Bill Klaproth, director of marketing and production for DoctorPodcasting by RadioMD. Klaproth, who provides podcast services Read More
// By Jane Weber Brubaker // In recent years, the healthcare industry has been moving away from its traditional focus on episodic care toward wellness, prevention, and population health. The recent acquisition of Welltok by Virgin Pulse in October 2021 underscores that this movement is coming from multiple directions. Welltok and Virgin Pulse have primarily Read More
“Hospital and health system marketers and digital teams can stand tall at the end of 2021 and look back at a year in which they triumphed over some of their greatest challenges yet,” writes Jared Johnson of the Healthcare Rap podcast; he is also a member of the eHST Editorial Advisory Board. Here’s an excerpt Read More
// By Wendy Stark Healy // Podcasts are a win-win. They provide great information to the community, engage potential patients, and help organizations market their services with versatile content that can be reused. Versatile podcasts can stand on their own as a popular source of content, but they are also a great way to stoke Read More
// By Jared Johnson // Hospital and health system marketers and digital teams can stand tall at the end of 2021 and look back at a year in which they triumphed over some of their greatest challenges yet. When considering everything that the industry went through and learned in 2021, it was a year that Read More
Google is changing its search algorithm this month. Is your team prepared? With the new algorithm, called Core Web Vitals, Google will implement a new set of metrics that take into account page experience in search ranking. “Core Web Vitals is really getting at the overall experience of your page. Are users able to see Read More
// By Althea Fung // Google is changing its search algorithm in June. Is your team prepared? With the new algorithm, called Core Web Vitals, Google will implement a new set of metrics that take into account page experience in search ranking. “Core Web Vitals is really getting at the overall experience of your page. Read More
// By Amy Houck // When creating a social media campaign, a few simple steps can optimize social media performance. Following the DRAGON Method will put healthcare marketers on the best track to success: Duplicate top-performing ads. Retarget website visitors. Actively test new copy and creatives. Get rid of poor-performing ads. Optimize and repeat. Never Read More
The COVID-19 pandemic has forced hospitals and health systems to quickly adopt new technology that has changed how Americans receive healthcare. One change has been a dramatic increase in the adoption of telehealth, says Dave Wieneke, healthcare innovation leader at PK, an international experience engineering firm. One large telehealth provider, Wieneke says, talked of experiencing Read More
// By Jim Samuel // What has changed because of the COVID-19 pandemic — and what hospitals and health systems should know about moving from a basic online presence to a fully open digital front door. The COVID-19 pandemic has forced hospitals and health systems to quickly adopt new technology that has changed how Americans Read More
The number of people in the U.S. who speak a language other than English is growing. One in five U.S. residents age 5 and older speaks a language other than English at home. That number has more than doubled since 1990. In the nation’s largest cities — New York City, Los Angeles, Houston, Chicago, and Read More
// By Althea Fung // The number of people in the U.S. who speak a language other than English is growing. One in five U.S. residents age 5 and older speaks a language other than English at home. That number has more than doubled since 1990. In the nation’s largest cities — New York City, Read More
North Carolina’s Cone Health has roots in the denim industry. The system’s benefactors, Moses and Bertha Cone, started Cone Denim, and the surrounding community has maintained strong ties to its textile heritage. And while denim may be the literal fabric that started this Greensboro-area health system, Cone Health also knows it has strong ties to Read More
// By Melanie Graham // North Carolina’s Cone Health has roots in the denim industry. The system’s benefactors, Moses and Bertha Cone, started Cone Denim, and the surrounding community has maintained strong ties to its textile heritage. And while denim may be the literal fabric that started this Greensboro-area health system, Cone Health also knows Read More