// By Althea Fung // Google is changing its search algorithm in June. Is your team prepared? With the new algorithm, called Core Web Vitals, Google will implement a new set of metrics that take into account page experience in search ranking. “Core Web Vitals is really getting at the overall experience of your page. Read More
// By Amy Houck // When creating a social media campaign, a few simple steps can optimize social media performance. Following the DRAGON Method will put healthcare marketers on the best track to success: Duplicate top-performing ads. Retarget website visitors. Actively test new copy and creatives. Get rid of poor-performing ads. Optimize and repeat. Never Read More
The COVID-19 pandemic has forced hospitals and health systems to quickly adopt new technology that has changed how Americans receive healthcare. One change has been a dramatic increase in the adoption of telehealth, says Dave Wieneke, healthcare innovation leader at PK, an international experience engineering firm. One large telehealth provider, Wieneke says, talked of experiencing Read More
// By Jim Samuel // What has changed because of the COVID-19 pandemic — and what hospitals and health systems should know about moving from a basic online presence to a fully open digital front door. The COVID-19 pandemic has forced hospitals and health systems to quickly adopt new technology that has changed how Americans Read More
The number of people in the U.S. who speak a language other than English is growing. One in five U.S. residents age 5 and older speaks a language other than English at home. That number has more than doubled since 1990. In the nation’s largest cities — New York City, Los Angeles, Houston, Chicago, and Read More
// By Althea Fung // The number of people in the U.S. who speak a language other than English is growing. One in five U.S. residents age 5 and older speaks a language other than English at home. That number has more than doubled since 1990. In the nation’s largest cities — New York City, Read More
North Carolina’s Cone Health has roots in the denim industry. The system’s benefactors, Moses and Bertha Cone, started Cone Denim, and the surrounding community has maintained strong ties to its textile heritage. And while denim may be the literal fabric that started this Greensboro-area health system, Cone Health also knows it has strong ties to Read More
// By Melanie Graham // North Carolina’s Cone Health has roots in the denim industry. The system’s benefactors, Moses and Bertha Cone, started Cone Denim, and the surrounding community has maintained strong ties to its textile heritage. And while denim may be the literal fabric that started this Greensboro-area health system, Cone Health also knows Read More
In early 2018, the team at Hardtner Medical Center was searching for an innovative way to engage patients and increase usage of its patient portal. It had tried emails, advertisements, flyers — even billboards. But one tactic it hadn’t tried yet was a mobile app. “We needed to figure out a better way to promote Read More
// By Melanie Graham // In early 2018, the team at Hardtner Medical Center was searching for an innovative way to engage patients and increase usage of its patient portal. It had tried emails, advertisements, flyers — even billboards. But one tactic it hadn’t tried yet was a mobile app. “We needed to figure out Read More
“[W]e must acknowledge the unmatched role of hospitals and health systems as caretakers of our communities,” says Keir Bradshaw, executive vice president of MERGE. “Digital accessibility goes beyond mere compliance measures. It’s a way to extend care to the community just as compassionately online as we do on-site.” Read on for an excerpt of Bradshaw’s Read More
Over the past 25 years, healthcare marketers have experienced several waves of digital disruption, from the adoption of the web to SEO, social media, and mobile devices. The latest wave? Voice. But voice assistants are not just a trendy marketing tool — they can provide many benefits for patients, health systems, and clinicians: Patients are Read More
// By Keir Bradshaw // Statistics paint a realistic picture of why healthcare organizations need to make their websites and other digital assets accessible to those with disabilities. For starters, there’s the fact that disability affects just over one in every four people1 living in U.S. communities. From a pure business perspective, hospitals and health systems simply can’t afford to shut the digital front door on 26 percent of their potential patient populations. Then Read More
// By Melanie Graham // Over the past 25 years, healthcare marketers have experienced several waves of digital disruption, from the adoption of the web to SEO, social media, and mobile devices. The latest wave? Voice. But voice assistants are not just a trendy marketing tool — they can provide many benefits for patients, health Read More
Anyone who has worked in healthcare communications and digital marketing understands that a website relaunch project can be a daunting task. But one that involves merging 24 existing websites across two separate health systems sounds downright intimidating. In early 2017, that’s exactly what the RWJBarnabas Health web team was facing. They were on the hook Read More
// By Melanie Graham // Anyone who has worked in healthcare communications and digital marketing understands that a website relaunch project can be a daunting task. But one that involves merging 24 existing websites across two separate health systems sounds downright intimidating. In early 2017, that’s exactly what the RWJBarnabas Health web team was facing. Read More
Each month, NRC Health surveys American consumers about their healthcare experiences and preferences. And every month, the data seems to point to the same conclusion: Consumers want healthcare organizations to stop acting like healthcare organizations. The NRC survey polls more than 500,000 Americans and 100-plus healthcare CEOs. It also includes more than 300 face-to-face interviews Read More
// By Melanie Graham // Each month, NRC Health surveys American consumers about their healthcare experiences and preferences. And every month, the data seems to point to the same conclusion: Consumers want healthcare organizations to stop acting like healthcare organizations. The NRC survey polls more than 500,000 Americans and 100-plus healthcare CEOs. It also includes Read More
When you consider accessibility at a hospital or clinic, the Spaulding Rehabilitation Network in Boston, Massachusetts, is an excellent example. The buildings where patients receive treatment are easily accessed by people of all abilities, and the staff works hard to accommodate everyone who steps through Spaulding’s doors. But accessibility is about more than just the Read More
// By Melanie Graham // When you consider accessibility at a hospital or clinic, the Spaulding Rehabilitation Network in Boston, Massachusetts, is an excellent example. The buildings where patients receive treatment are easily accessed by people of all abilities, and the staff works hard to accommodate everyone who steps through Spaulding’s doors. But accessibility is Read More
// By Melanie Graham // These days, a health system’s digital front door is more important than ever. Your website and online provider directory can be the difference between an appointment at your clinic, and one at your competitor’s. So, when it came time for South Carolina’s Palmetto Health and Greenville Health System to merge Read More
If you read any of the 2019 trends articles at the beginning of the year, chances are personalization was one of the “hot trends to watch.” But what exactly does personalization look like in a healthcare organization? If you ask 10 people, you’re likely to get 10 different answers. One thing is certain: It’s more Read More
// By Jane Weber Brubaker // If you read any of the 2019 trends articles at the beginning of the year, chances are personalization was one of the “hot trends to watch.” But what exactly does personalization look like in a healthcare organization? If you ask 10 people, you’re likely to get 10 different answers. Read More
Ask the Expert with Simon Dermer, Managing Director, eSSENTIAL Accessibility // By Jared Johnson // Healthcare organizations that invest in their patients with disabilities reap significant rewards. They enjoy loyalty and high patient satisfaction from the largest minority group in the world. But doing so requires going beyond the minimum requirements for website accessibility. It Read More
It’s been more than five years since Duke Health relaunched its consumer website (DukeHealth.org), but the redesign process is far from over. “We planned for our website to evolve into an engaging user experience as we learned more about our audience, who they are, and why they’re coming to our site,” says Debbe Geiger, director Read More
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