The healthcare industry is in the midst of a transformation, and Generation Z is leading the charge. This new generation, born between the mid-1990s and mid-2000s, is challenging traditional notions of healthcare and redefining what it means to be healthy. They are turning to innovative solutions, and they are “life hacking” healthcare to create experiences Read More
// By Shawn Gross // The healthcare industry is in the midst of a transformation, and Generation Z is leading the charge. This new generation, born between the mid-1990s and mid-2000s, is challenging traditional notions of healthcare and redefining what it means to be healthy. They are turning to innovative solutions, and they are “life Read More
Two years into the COVID-19 pandemic, hospitals around the country are learning how to deal with its lasting effects on hospital operations. Some health systems are developing a new marketing style to best match patient needs with available services. To learn more about this shift in marketing focus, we spoke with Chris Boyer, vice president Read More
UCLA Health was one of three healthcare systems that received the prestigious Mark Gothberg eHealthcare Organizational Commitment Award at the 22nd Annual eHealthcare Leadership Awards held at HCIC in Las Vegas on November 4, 2021. This award is the highest honor conferred by eHealthcare Leadership Awards, with entries evaluated on an organization’s overall digital approach Read More
// By Jim Samuel // “What health systems have to do now is get a better understanding of their customers’ needs, where they’re seeking care, and start to market to them where there is the capacity for care,” says Boyer. Two years into the COVID-19 pandemic, hospitals around the country are learning how to deal Read More
// By Marlene Kurban // As the pandemic surged in Southern California in 2020, leaders at UCLA Health posed the question, “What if we could turn digital products and tools that we were merely piloting into full-blown digital experiences?” UCLA Health was one of three healthcare systems that received the prestigious Mark Gothberg eHealthcare Organizational Read More
When you still remember what someone said in a webinar a year ago, you know it’s someone you’d like to hear more from. Sarah Sommer, vice president of digital engagement at Geisinger, was a panelist in our October 2020 webinar, “How to Build the Case for Increasing Your Digital Marketing Budget in 2021.” It was Read More
// By Jane Weber Brubaker // When you still remember what someone said in a webinar a year ago, you know it’s someone you’d like to hear more from. Sarah Sommer, vice president of digital engagement at Geisinger, was a panelist in our October 2020 webinar, “How to Build the Case for Increasing Your Digital Read More
// By Jared Johnson // Now is an ideal time to explore opportunities for voice skills to improve a consumer’s healthcare experience. Seamus O’Reilly, senior director of content marketing and digital presence at Duke Health, and Matt Hummel, chief experience officer and vice president of consumer strategy and design at Paragon, presented on this topic Read More
Data available to marketers today is key to creating brand experiences that last, but only when used at patients’ decision points. Drew Diskin, director of marketing technology for Virtua Health, recently shared how the healthcare system underwent a departmental transformation that resulted in a unique approach to being agile with data. eHST: In general, where Read More
Ask the Expert, with Drew Diskin, Director of Marketing Technology, Virtua Health // By Jared Johnson // Data available to marketers today is key to creating brand experiences that last, but only when used at patients’ decision points. Drew Diskin, director of marketing technology for Virtua Health, recently shared with me how the healthcare system Read More