Snippets

2019 Healthcare Digital Marketing Trends Survey

2019 Healthcare Digital Marketing Trends Survey

// Sponsored Post //

Last year, 250 leaders in healthcare marketing shared their unique perspectives to provide the most comprehensive snapshot of the state of digital marketing in our industry. Join them today and help ensure this survey remains the must-have planning resource for digital leaders.

Complete the survey today, and you’ll receive:

  • Early access to the survey results — Be one of the first in the industry to receive an eBook with the final analysis
  • Data you need to make smart decisions — Reinforce your position as the go-to resource at your organization on trends in consumer behavior and digital marketing
  • An excuse to treat yourself — For your time, you’ll receive a $10 Amazon.com Gift Card*
  • A printed copy of the results — The first 100 respondents will receive a printed copy of the book, making it easy to reference and share within your organization

Sponsored by Geonetric and eHealthcare Strategy & Trends, the 2019 Healthcare Digital Marketing Trends Survey is an opportunity for you to help shape the marketing strategies of healthcare organizations across the country.

Take the Survey »

A New Tool To Hack-Proof Your Mobile Data

Cybersecurity Expert Ralph Echemendia, The Ethical Hacker. Photo credit: Photographer Andres Hernandez

A few days ago, a headline popped up: “Marriott Hacking Exposes Data of Up To 500 Million Guests.” Not again. First a health insurance company. Then a credit reporting agency. And now a hotel chain. How does this happen? Where is the weak link that allows major corporations — and their customers — to be Read More

Gamified Cybersecurity Tool Empowering Consumers – Coming Soon!

Jane Weber Brubaker

// By Jane Weber Brubaker // A few days ago, a headline popped up: “Marriott Hacking Exposes Data of Up To 500 Million Guests.” Not again. First a health insurance company. Then a credit reporting agency. And now a hotel chain I frequent. How does this happen? Where is the weak link that allows major Read More

New App Boosts Annual Fundraising Event

Meaghan Belinski, director of digital marketing and automation at Movember

Many people in the healthcare world and beyond are familiar with the Movember Foundation. In fact, many of our readers may be sporting their supportive facial hair this month. This year, Movember has added a new experience to its annual fundraising push — a revamped mobile app. The app, which Movember developed in partnership with Read More

How Healthcare Marketers Can Leverage the New Google Marketing Platform

Melanie Graham

As a digital marketer, you know that staying on top of the latest analytics trends and algorithm changes is all part of the game. Nevertheless, the summer of 2018 really kept marketers on their toes, as Google made several big announcements that have shifted the way marketers use their ad and analytics platforms. In June, Read More

Movember Foundation and Swrve Team Up to Enhance Mobile App Experience

Movember Foundation logo

// By Melanie Graham // Many people in the healthcare world and beyond are familiar with the Movember Foundation. In fact, many of our readers may be sporting their supportive facial hair this month. This year, Movember has added a new experience to its annual fundraising push — a revamped mobile app. The app, which Read More

Data-Driven Marketing, A Successful Bariatric Campaign, and More

David Duvall, senior vice president and chief marketing and communications officer, Novant Health

There’s so much to keep up with in our world of healthcare marketing, and in our new feature, Snippets, we want to give you brief highlights from some of the things that catch our attention in the digital realm, snippets of webinars, podcasts, and other content that just might help you solve your latest challenge. Read More