Design

Robert Wood Johnson University Hospital Goes Native with Mobile Apps

When the program manager for the Executive Health program at the Robert Wood Johnson University Hospital (RWJUH) came to Andrew Quinn, Interactive Marketing Director, and asked him to put the program’s printable exercise guide up on the website, Quinn suggested a different approach, a mobile solution. “Everyone has smart phones these days, especially this particular Read More

Redesigned Intranet Connects Health Network’s Large Employee Population

By Lisa D. Ellis How can one health system communicate most effectively with thousands of employees who work in different locations and on different schedules? This was the challenge recently facing Scripps Health, an integrated nonprofit health network in the San Diego area that has more than 14,000 employees working at five hospitals, 28 clinics, Read More

How Strong CTAs Drive Online Activity at Baylor

by Lindsey Sharp A hospital website, in and of itself, generally won’t bring patients in the door and create long-standing doctor-patient relationships. However, when you combine a strong content marketing strategy with strategically placed calls-to-action (CTAs), you not only educate and engage visitors but also connect them with the people and services at your facility Read More

Healthcare System Develops Hub to Congregate Its Mobile Apps

by Cheryl L. Serra This month Intermountain Healthcare will begin promoting Intermountain Health Hub, a container application and nine applications that launch from within it. The apps and a mobile responsive patient portal also included in the container will allow users to learn about health-related issues and complete tasks related to their healthcare on their Read More

Is Your Appointment Booking System Ready for the 21st Century?

by Kris Rusch Scheduling medical and dental ap­pointments can be a source of frustra­tion for patients and providers alike. Patients often complain of long lags between the time they realize they need to see a practitioner and the date of the next available appointment. For people wanting to see specialty care pro­viders, the next available Read More

Aurora Health Care Creates a Best-of-Class Patient Portal

by Mark S. Gothberg “This is the story of taking an off-the-shelf, out-of-the-box tool – the Epic pa­tient portal – and making it a branded, differentiated, and best-of-class portal experience,” says Cindy Moon-Mogush, senior vice president of communications at Aurora Health Care, an integrated system that serves eastern Wisconsin and northern Illinois. Although the organization Read More

PinnacleHealth Creates Three Paths to Consumer Engagement

by Mark S. Gothberg “People always talk about how great Amazon.com is and how all websites should be like it. But a healthcare site shouldn’t be like Amazon, where a consumer buys a book and then browses the site for other things of interest to buy. People have very specific interests in healthcare, and a Read More

What Are the Top Web Design Trends Today? Not Just Responsive Design

Ask The Expert with Ben Dillon With the growing number of ways that consumers access the Inter­net, responsive design is fast becoming the industry standard for hospital web­sites. Responsive design enables websites to adapt to the device being used, presenting an optimal experi­ence on smartphones, tablets, and desktops. Research by Geonetric, an online solutions company, Read More

Building an Intranet Squarely Focused on Employee Engagement

by Mark S. Gothberg When you combine six organizations, you are going to have some internal com­munications issues in the best of circumstances. But the problems at The University of Arizona Health Network, formed in 2009, were enormous. Six interim CEOs headed the Tucson-based organization during a three-year period before a permanent CEO was hired Read More

Protect Your Investment With Usability Testing and Eye Tracking

// By Sandra Fancher // Mark Twain once said, “Supposing is good, but finding out is better.” As a Web and marketing professional, you know it’s easy to immerse yourself in a Web project and assume every choice or assump­tion you make will be clear to every­one. You know what’s worked in the past. You Read More

How Do You Build an Effective Dashboard for Digital Marketing?

Susan Solomon

Ask The Expert with Susan Solomon Eleven years ago, Kay Franks, marketing manager for St. Louis Children’s Hospital, got wind that budget re­ductions were on the horizon and it looked like her website budget was on the chopping block. That was all she needed to get cracking on building a compre­hensive dashboard to demonstrate the Read More

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