Design

New CMS Means Self-Service Content Creation for Stanford Medicine

Stanford Medicine Logo

When Stanford Medicine decided it was time to replace its legacy platform, Dreamweaver, and look for a new enterprise Web content management platform, the number-one priority was ease of use by content authors. The Stanford Medicine Web presence consists of more than 200,000 pages; 825 websites; and 500 content authors. “Our vision for a target Read More

Stanford Medicine Chooses New Web Content Management Platform to Achieve No. 1 Priority: Self-Service Content Creation for Non-Technical Users

// By Jane Weber Brubaker // When Stanford Medicine decided it was time to replace its legacy platform, Dreamweaver, and look for a new enterprise Web content management platform, the number-one priority was ease of use by content authors. The Stanford Medicine Web presence consists of more than 200,000 pages; 825 websites; and 500 content Read More

Establishing Conversion Tools for Hospital Websites

Stephen Moegling

// By Stephen Moegling // The Internet is the primary source for consumers to search for products and services instantly. Healthcare solutions are no exception. Hospitals are becoming savvier at using their website vehicles to convert prospective patients in the “golden moment” when those prospects are making active healthcare decisions. In addition, because the decision-making Read More

An Expert’s Take on Staying Current With Your Digital Healthcare Marketing

In our latest story, eHealthcare Strategy & Trends interviews Paul Griffiths, MedTouch CEO and Founding Partner, to get the 50,000-foot view of CMS re-platforming projects, what it takes to succeed, and what healthcare organizations hope to achieve. MedTouch is a Platinum Sitecore Implementation Partner and works exclusively with healthcare organizations. Sitecore is a Web content management system Read More

Ask the Expert, with Paul Griffiths, CEO + Founding Partner, MedTouch

// By Jane Weber Brubaker // We interviewed Paul Griffiths, MedTouch CEO and Founding Partner, to get the 50,000-foot view of CMS re-platforming projects, what it takes to succeed, and what healthcare organizations hope to achieve. MedTouch is a Platinum Sitecore Implementation Partner and works exclusively with healthcare organizations. Sitecore is a Web content management Read More

From 0 to 365: Tips for Your First Year at a New Healthcare Organization

Andy Gradel, System Director of Digital Marketing, Main Line Health

// By Andy Gradel // My father spent practically his entire career working for the same company. With the change of our workforce from a production-driven economy to a service and information-driven model, staying with the same company more than a decade has become more and more rare. In fact, the U.S. Bureau of Labor Read More

How a 200-Year-Old Hospital Prioritizes Digital Innovation

Shawn Gross, Chief Digital Strategist at White Rhino

One way to accelerate consumer-facing digital technologies in established health care organizations is to carve out a dedicated team focused on innovation. “When Massachusetts General Hospital formed the Healthcare Transformation Lab, a startup group within the 200-year-old institution, the organization made technology in healthcare delivery a priority,” says Shawn Gross, Chief Digital Strategist and Health Read More

4 Ways Healthcare Organizations Are Using New Technologies to Deliver Personalized Service and Patient Experience

Mass General’s Healthcare Innovation Lab and White Rhino’s Addictive Health Lab explore consumer-centric apps and technologies with the goal of delivering a higher level of personalized service, satisfaction and a better overall patient experience. // By Shawn Gross // “As patients behave more like consumers, healthcare organizations need to deliver a higher level of personalized Read More

How Mobile-Friendly Is Your Hospital Website?

Chris Boyer, director of digital and analytics at University of Minnesota Health and Fairview Health

More and more people are using mobile devices to access and consume digital content. In response to this growing trend, Google is now giving preferential treatment to mobile-friendly websites in search results from mobile devices. So if your site isn’t mobile-friendly, how big a problem is it? Has organic search fallen off a cliff? To Read More

Google’s April 21 Algorithm Release and the Impact on Mobile Search for Hospital Websites: An Interview with Chris Boyer

Chris Boyer, director of digital and analytics at University of Minnesota Health and Fairview Health

// By Jane Weber Brubaker // On April 21, Google’s new algorithm was released. Mobile-friendly websites will now be preferred for mobile searches. Was this the beginning of Mobilegeddon? Are non-mobile-friendly sites getting punished? We asked Chris Boyer, Senior Vice President, Digital at ReviveHealth (former AVP, Digital Strategy at North Shore LIJ) to weigh in Read More

B2C Marketing Predictions 2015

The results of an Economist Intelligence Unit survey, commissioned by Marketo, indicate that 99% of marketers plan to invest in marketing technologies in the next year. Here are other key findings: Impact on Revenue Of the B2C marketers surveyed, more than half (55%) feel that their marketing departments are regarded as little more than a Read More

The 5 Digital Trends Health Care Marketers Can No Longer Ignore

Kathy Divis, President, Greystone.Net

#HCMKTG SHORT TAKES In Part One of our two-part series, Kathy Divis, President of Greystone.Net shared her perspectives on the forces shaping healthcare marketing. Here in Part Two, Kathy shares “The 5 Digital Trends Marketers Can No Longer Ignore” from her presentation at the Healthcare Marketing and Physician Strategies Summit in Las Vegas in April Read More

10 Trends Dominating Digital Healthcare: Observations Inspired by Winners of the eHealthcare Leadership Awards

By Mark S. Gothberg The demands of healthcare reform and an increasingly competitive environment have led to accelerated digital innovation. During last year’s eHealthcare Leadership Awards program, I clearly observed that organizations have made major improvements in their websites and expanded social media. They are also using mobile applications to engage current and prospective customers Read More

What Can Healthcare Marketers Do To Make Patient Portals More Compelling?

Shawn Gross, Chief Digital Strategist at White Rhino

Ask the Expert with Shawn Gross PwC’s healthcare group recently commented, “As patients behave more like consumers, healthcare organizations need to deliver a higher level of personalized service, satisfaction and overall experience—or risk losing business to the competition.” If you’re a healthcare marketer driven to deliver the best possible patient experience, wouldn’t you love to Read More