Intranets

Are Your Social Media Channels Braced for Crisis?

University of Texas MD Anderson Cancer Center Logo

Most health systems today have an established social media presence. But is it ready and able to flex in times of emergency? When Hurricane Harvey struck the greater Houston area in August 2017, it left widespread flooding and devastation in its wake. With roads impassable and power outages in many areas, the University of Texas MD Read More

2017 eHealthcare Leadership Award Winners Announced

eHealthcare Leadership Awards

Winners of the 2017 eHealthcare Leadership Awards were announced today at a special keynote presentation at the Healthcare Internet Conference in Austin, Texas. Over 200 organizations, representing a broad industry spectrum, received recognition for their outstanding websites and digital communications. A total of 116 individuals familiar with healthcare and the internet judged the entries. See Read More

Smartphone App Helps Excela Health Connect with Email-Averse Employees

// By Samantha Drake // The internal communications team at Excela Health, a community health system outside of Pittsburgh, had numerous ways to connect with employees, from the HR newsletter to a variety of social media platforms. Yet employees continuously complained they didn’t know what was going on. “People would text ‘Nobody ever tells us Read More

Call for Entries — 2017 eHealthcare Leadership Awards

eHealthcare Leadership Awards Logo

This leading awards program, which drew over 900 entries last year, recognizes the very best websites and digital communications efforts of healthcare organizations, online health companies, pharmaceutical/medical equipment firms, suppliers, and business improvement initiatives. Now in its 18th year, the awards program is presented by Plain-English Health Care, publisher of eHealthcare Strategy & Trends and Read More

And the Winner Is…

eHealthcare Leadership Awards Logo

Veteran Judges Discuss eHealthcare Leadership Award Program Recognizing Digital Initiatives // By Jane Weber Brubaker // When it comes to awards, landing on the podium is a cause for celebration. The annual eHealthcare Leadership Awards are the “Oscars” of healthcare digital marketing. Healthcare organizations of all sizes have the opportunity to shine the spotlight on Read More

Is Your Healthcare Organization at Risk of a Cyber Attack on Your PHI?

Suni Munshani

“Massive amounts of private health information (PHI) are stored in Health Information Exchanges (HIEs) ready for analysis by those in the healthcare industry for the benefit of all,” notes Suni Munshani. “[But] the healthcare industry must find new ways to defend itself and its sensitive data from bad actors also keen to leverage the wealth Read More

Case Studies Reveal Vital Importance of Healthcare Transparency

Northwell Health Logo

“The best way to change a culture is to be transparent,” says Emily Kagan Trenchard, Associate Vice President of Digital Strategy at Northwell Health (formerly North Shore-LIJ). “When you pull back the curtain, everyone wants to tidy up the room.” Kagan Trenchard and co-presenter Chris Boyer, Senior Vice President of ReviveHealth, shared their perspectives on Read More

The Hospital Intranet: A Powerful Yet Oft-Neglected Tool

Public-facing hospital websites are getting a lot of attention these days. Healthcare organizations are re-platforming and redesigning their sites to achieve organizational goals and live up to consumer expectations of the digital experience. With so many pressing demands and competing priorities, a health system’s intranet may be placed on the back burner for years. But Read More

7 Trends of Health System Intranets

Web directors are assuming responsibility for the intranet in addition to public websites. Intranets require their own strategy, process, budget, and staff. Employees expect intranets to function as well as external sites. Employees want the ability to personalize content they use frequently for quick access. Intranets are adding social media-like features to content – commenting, Read More

B2C Marketing Predictions 2015

The results of an Economist Intelligence Unit survey, commissioned by Marketo, indicate that 99% of marketers plan to invest in marketing technologies in the next year. Here are other key findings: Impact on Revenue Of the B2C marketers surveyed, more than half (55%) feel that their marketing departments are regarded as little more than a Read More

10 Trends Dominating Digital Healthcare: Observations Inspired by Winners of the eHealthcare Leadership Awards

By Mark S. Gothberg The demands of healthcare reform and an increasingly competitive environment have led to accelerated digital innovation. During last year’s eHealthcare Leadership Awards program, I clearly observed that organizations have made major improvements in their websites and expanded social media. They are also using mobile applications to engage current and prospective customers Read More

ProHealth Care Manages Population Health for 150 Employers, 12,000 Employees, Significantly Expands Patient Base

Jane Weber Brubaker, Editor of eHealthcare Strategy & Trends

ProHealth Care has had a long relationship with Aegis Health Group, an employer relationship management solution provider. Two years ago Aegis introduced OneCommunity, its employee wellness and engagement portal. ProHealth Care jumped on it as a way to help employees stay healthier and offer employers even greater insight into employee health risks. “I can let Read More

Wisconsin Health System Keeps Employees in Local Businesses Healthy, Builds Relationships with Current and Prospective Patients: How They Do It—and How You Can, Too

ProHealth Care in Waukesha, Wisconsin has been working with Aegis Health Group for 15 years. Aegis is a provider of population health and employer relationship management (ERM) solutions that help hospitals and health systems connect with employers and employees around wellness initiatives. The rationale for ERM is twofold, explains Aegis Senior Vice President Yale Miller. Read More

Redesigned Intranet Connects Health Network’s Large Employee Population

By Lisa D. Ellis How can one health system communicate most effectively with thousands of employees who work in different locations and on different schedules? This was the challenge recently facing Scripps Health, an integrated nonprofit health network in the San Diego area that has more than 14,000 employees working at five hospitals, 28 clinics, Read More

Building an Intranet Squarely Focused on Employee Engagement

by Mark S. Gothberg When you combine six organizations, you are going to have some internal com­munications issues in the best of circumstances. But the problems at The University of Arizona Health Network, formed in 2009, were enormous. Six interim CEOs headed the Tucson-based organization during a three-year period before a permanent CEO was hired Read More

What Should Digital Healthcare Directors Focus on in 2014? Part Two

Ask The Expert with Mark S. Gothberg Winners of the 2013 eHealthcare Leader­ship Awards, the com­petition’s 14th year, were recognized in November in New Orleans during a pres­entation at a healthcare Internet con­ference sponsored by Atlanta-based Greystone.Net. The November issue of eHealthcare Strategy & Trends listed the winners. Last month’s “Ask the Expert” column discussed Read More