// By Jeremy Dietz // Organic search is a valuable source of website traffic for hospitals and health plans. To capture relevant search traffic, healthcare marketers need to build and maintain websites that meet current best practices for search engine optimization (SEO). It’s not always easy to know exactly what to do to make a Read More
// By Jane Weber Brubaker // IBM’s cognitive computer Watson became a household name and overnight sensation in 2011 when it beat two of Jeopardy’s top contestants, smoothly handling the show’s lineup of cleverly named categories and obscure facts: “Dialing for Dialects for $800,” says Watson, choosing a category in the opening round. Host Alex Read More
Do you have a hard time getting your physicians to tweet or blog or post anything at all on social media? So did University of Utah Health Care (UUHC) before the organization found a way to crack the code. “I’m not going to lie, most of them needed some convincing,” says Libby Mitchell, Social Media Read More
// By Jane Weber Brubaker // Do you have a hard time getting your physicians to tweet or blog or post anything at all on social media? So did University of Utah Health Care (UUHC) before the organization found a way to crack the code. “I’m not going to lie, most of them needed some Read More
// By Kyra Hagan // One of the most significant transformations in healthcare today revolves around consumers’ growing interest and involvement in their health. The consumerism of healthcare has profound implications for marketers, care delivery teams, and IT professionals. New challenges as well as opportunities are emerging, and deciding when and how to leverage technology Read More
Ask the Expert, with Ben Dillon // By Jane Weber Brubaker // Remember when Google was where you went to figure out where to go next? Now Google is more interested in having you find what you need right on the search engine results page. Google’s answers may be taking up much more of the Read More
Is retail strategy relevant to your work as a healthcare marketer? The answer is a resounding yes, according to Ken Robbins, Founder and President of award-winning digital agency Response Mine Interactive (RMI). “Techniques used to increase conversions for larger retail organizations can be very successfully applied to healthcare,” he says. He offers the following stats in support Read More
// By Ken Robbins // Conversions are the goal of every marketer. But in healthcare, can you think of conversions the same way you do in other industries? Take retail, for example. Are tactics used to increase conversions in retail relevant to something as unique as healthcare? The answer to both questions is a resounding Read More
When it comes to selecting software, implementation, or design vendors for major technology upgrades such as a content management system (CMS) or customer relationship management system (CRM), there’s a lot on the line. Even small healthcare organizations may have to pony up hundreds of thousands of dollars; for larger organizations, it could be in the Read More
“An ever-increasing number of consumers search the Internet for medical and health information, and within healthcare, as in many industries, there is fierce competition for search traffic,” observes Marlene Kurban, a business development consultant and freelance writer with more than 20 years of experience in the behavioral healthcare field. “A targeted SEO strategy, combined with relevant, Read More
Ask the Expert, with Mike Schneider, Co-Founder, and Farrah Hunt Thompson, Director of Consulting, at Greystone.Net // By Jane Weber Brubaker // When it comes to selecting software, implementation, or design vendors for major technology upgrades such as a content management system (CMS) or customer relationship management system (CRM), there’s a lot on the line. Even Read More
You’ve been working on your website redesign for many months. At key points along the way you solicited feedback from your physician committee and other stakeholders in your organization. Now you’re finally ready to let internal users test the site before the public launch. What are the right tools to use to get user feedback? Read More
Adam Dorfman is Senior Vice President of Product and Technology at SIM Partners, a technology provider that optimizes location-specific content and business information to enhance local, mobile, and social search results. “Healthcare systems sometimes have thousands of physicians and hundreds of clinics and hospitals. They are very complicated systems,” says Dorfman. As healthcare organizations acquire Read More
// By Marlene Kurban // An ever-increasing number of consumers search the Internet for medical and health information, and within healthcare, as in many industries, there is fierce competition for search traffic. A targeted SEO strategy, combined with relevant, original content that maintains the interest of the intended audience, is key to boosting overall Web Read More
// By Jane Weber Brubaker // You’ve been working on your website redesign for many months. At key points along the way you solicited feedback from your physician committee and other stakeholders in your organization. Now you’re finally ready to let internal users test the site before the public launch. Or maybe you revamped your Read More
Ask the Expert with Adam Dorfman // By Jane Weber Brubaker // Adam Dorfman is Senior Vice President of Product and Technology at SIM Partners, a technology provider that optimizes location-specific content and business information to enhance local, mobile, and social search results. “Healthcare systems sometimes have thousands of physicians and hundreds of clinics and Read More
The website redesign that has utterly consumed you and your team for the past year (or more) is finally completed. What now? While you should take some time to step back and bask in your success, says Dagmara Scalise of full-service digital agency Primacy, there’s still a lot to do. “Your website is the foundation of your Read More
“If a picture is worth a thousand words, how much more is video worth?” asks Allen Gottfried, Manager of Internet and Online Strategies at Saint Peter’s Healthcare System in New Brunswick, New Jersey. “Last year, while attending HCIC in Orlando, I had the opportunity to speak about video marketing with digital marketers from healthcare systems Read More
Hint: It’s not taking up a new hobby. // By Dagmara Scalise // So, the website redesign you and your team have been consumed by for the past year or two is finally finished and launched. Congratulations. Take a few minutes to bask in the glow of your well-deserved success. A redesign is an enormous Read More
Two years ago, Wheaton Franciscan Healthcare launched its new website, mywheaton.org, built on Geonetric’s VitalSite CMS (content management system). One of the top priorities of the redesign was to make it easier for visitors to find physicians, choose physicians, and request appointments. “Before we redesigned our site I would say we were averaging about 50 Read More
// Ask the Expert, with Allen Gottfried // If a picture is worth a thousand words, how much more is video worth? We are visual, and moving images capture our attention. More than 300 hours of video are uploaded every minute to YouTube. Video is becoming the preferred method of information consumption for many. Last Read More
// By Jane Weber Brubaker // Two years ago, Wheaton Franciscan Healthcare launched its new website, mywheaton.org, built on Geonetric’s VitalSite CMS (content management system). One of the top priorities of the redesign was to make it easier for visitors to find physicians, choose physicians, and request appointments. “Before we redesigned our site, I would Read More
Are you using Pinterest as part of your healthcare marketing efforts? If not, is it because the ROI seems questionable? Jen Jenkins, a Content Manager at University of Utah Health Care, and Kelley Whalen, a Senior Marketing Manager of Marketing Development for University of Kentucky Health Care, think the return is well worth it—and they Read More
// By Jen Jenkins and Kelley Whalen // Chances are your system is using Pinterest—but are you getting the most out of it? Why should you care about maintaining yet another social media platform? Is it worth the effort? At University of Utah Health Care, we think it is. Check out some of these statistics Read More
“A complete redesign and development of your website can be a daunting process for any size organization, and the challenges posed may be wide-ranging,” says Chris Behan, President and Founder of Socius Marketing in Tampa, FL. “If all goes well, there is much to gain, and organizations can move forward rapidly. But more often than Read More