// By Jane Weber Brubaker // Healthcare marketers today operate in a complex environment. While privacy regulations continue to evolve, tech platforms are rapidly changing, and lawsuits remain an ongoing threat. Can privacy management tools enable marketers to ramp up performance? Read on to learn about strategic capabilities that organizations need to stay competitive.
Northwell Health’s digital campaign tackles one of healthcare’s toughest challenges: rebuilding trust in a noisy and confusing environment. Discover how this award-winning campaign uses expert-driven content in consumer-friendly formats to connect with audiences and drive measurable business results.
Presented November 18, 2025
Discover how Emory Healthcare and University Hospitals connect the dots between digital touchpoints and phone conversations, creating seamless experiences that drive patient acquisition and retention.
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Agentic AI is forecast to make 15 percent of work decisions by 2028. Healthcare organizations can prepare by aligning human intelligence, technology, and governance to accelerate innovation. Here, we look at the potential for agentic AI to solve healthcare’s biggest problems, and share a successful case study featuring NYC Health + Hospitals.
Winners of the 2025 eHealthcare Leadership Awards were announced on November 9th at an awards presentation held during the Healthcare Internet Conference. More than 270 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms.
// By Susan Dubuque // Winners of the 2025 eHealthcare Leadership Awards were announced on November 9th at an awards presentation held during the Healthcare Internet Conference. More than 270 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms.
Healthcare digital leaders from Children’s Nebraska, Rochester Regional Health, UCI Health, and industry experts from Reason One and Schema App share practical strategies for navigating AI search, composable architecture, and the evolving patient journey. Discover how leading healthcare organizations are building flexible, future-ready digital experiences that meet patients wherever they are.
// By Susan Dubuque // Digital marketing leaders from Ochsner Health, The Ohio State University Wexner Medical Center, and Vandalia Health Mon share strategies that earned them national recognition for Best Digital Campaign. Learn how these three teams transformed smart digital strategies into measurable business impact.
// By Susan Dubuque // Northwell Health’s digital campaign tackles one of healthcare’s toughest challenges: rebuilding trust in a noisy and confusing environment. Discover how this award-winning campaign uses expert-driven content in consumer-friendly formats to connect with audiences and drive measurable business results.
In this new report from eHealthcare Strategy & Trends examines real-world examples of engaging, authentic digital content that can help hospitals and health systems connect more effectively with their communities.
// By Jane Weber Brubaker // Agentic AI is forecast to make 15 percent of work decisions by 2028. Healthcare organizations can prepare by aligning human intelligence, technology, and governance to accelerate innovation. Here, we look at the potential for agentic AI to solve healthcare’s biggest problems, and share a successful case study featuring NYC Health + Hospitals.
// By Therese Lockemy, MBA // Healthcare digital leaders from Children’s Nebraska, Rochester Regional Health, UCI Health, and industry experts from Reason One and Schema App share practical strategies for navigating AI search, composable architecture, and the evolving patient journey. Discover how leading healthcare organizations are building flexible, future-ready digital experiences that meet patients wherever they are.
The 2025 Healthcare Marketing Compliance Survey provides marketing leaders a snapshot of the state of tracking and privacy compliance for digital marketing in healthcare.
Complete the survey today, and you’ll receive:
Presented October 8, 2025
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When it comes to physician communications, relevance is everything. Trinity Health of New England has cracked the code, delivering timely, specialty-specific updates that physicians actually look forward to opening — and the numbers prove it. Read on to learn how THOfNE planned, executed, and measured this high-impact digital engagement strategy.
Presented on September 24, 2025
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// By Jane Weber Brubaker // eHealthcare Strategy & Trends invites you to join us during AI in Healthcare Marketing Week, a new virtual summit for healthcare marketers and digital strategists, December 8-12, 2025. Join our stellar lineup of industry thought leaders and learn how AI transforms Content Strategies, Data-Driven Marketing, Workflow Optimization, Enterprise Design, and more.
With countless media channels to choose from, shrinking budgets, and growing demands for measurable results, today’s healthcare marketing professionals face increasing challenges in developing and implementing integrated marketing campaigns. Discover how marketing teams at Mount Sinai and the University of Maryland Medical Center built high-impact integrated campaigns — from concept to acclaim.
Hospitals are complicated enough without introducing a film crew into the mix. What if you could recreate your hospital location virtually? Door G, a full-service creative production studio in East Providence, Rhode Island, solves some of these challenges. Read on to learn how the magic is done.
Presented September 3, 2025
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When two of South Carolina’s leading healthcare organizations merged to form Prisma Health, it marked more than a consolidation of services. It was the creation of a new healthcare identity for more than 1.4 million South Carolinians. Learn how Prisma Health solidified its brand and created a unified digital front door.
// By Susan Dubuque // When it comes to physician communications, relevance is everything. Trinity Health of New England has cracked the code, delivering timely, specialty-specific updates that physicians actually look forward to opening — and the numbers prove it. Read on to learn how THOfNE planned, executed, and measured this high-impact digital engagement strategy.
The Institute for Healthcare Advancement leans on decades of health literacy expertise and generative AI to offer a tool that helps transform patient education into a driver of both equity and efficiency. Discover how this new health literacy platform works, who has access to it, and why human oversight is still needed.
In this new report from eHealthcare Strategy & Trends, you’ll discover how leading hospitals and health systems around the country optimize their websites to attract patients, improve user experience, and strengthen their digital brand presence.
In this new report from eHealthcare Strategy & Trends, you’ll learn how leading hospitals and health systems use CRM tools to acquire new patients, improve patient engagement, optimize communications, and improve health outcomes.