What Does It Really Take to Make CRM Work Across the Healthcare Enterprise?
Laura Lee Jones, founder and CEO, LionShare
Healthcare marketers are under increasing pressure to show results. At the same time, many organizations are still working through the operational, data, and governance issues that make CRM hard to scale effectively in a healthcare environment.
That tension was at the center of a recent Strategic Health Care Marketing webinar, CRM in Action: Building Smarter, More Integrated Programs. The panel of experts below offered a candid and practical look at what it takes to make CRM more useful across the enterprise.
In this two-part series, we look at what it takes to move CRM from a marketing platform to a more strategic enterprise capability in healthcare. Part 1 focuses on where that work begins: business strategy, practical use cases, and cross-functional coordination.
Read the full article here: Turning CRM into an Enterprise Growth Strategy, Part 1: Start With Strategy, Coordination
Best regards,
Matt Humphrey
President
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