AI Agents and Workflow Optimization: From Idea to Impact

Drew Marlatt
VP, Data Products and Technology
BPD

Drew Marlatt is vice president, Data Products and Technology, at BPD, and has a career built on delivering custom, data-driven solutions across industries, from healthcare and life sciences to financial services and defense. He thrives on solving complex problems with analytics, statistics, machine learning, and generative AI—always focused on creating the simplest, most effective solutions to generate insight and improve efficiency. As an industry thought leader on data privacy and responsible AI, Drew believes cutting-edge technology must be applied with care to build trust and ensure fairness for both users and society. His approach blends innovation with responsibility, ensuring BPD’s data products deliver measurable value while upholding the highest ethical standards.

Carrie Liken
Strategic Account Executive
Snowflake

Carrie Liken currently works on the Healthcare and Life Sciences team at Snowflake. She has spent almost 20 years working at the intersection of healthcare and technology, and in that time, she has been educating organizations about the digital elements of the patient journey and how patients seek healthcare information using digital tools.

Liken most recently served as the Head of Industry for Healthcare at Yext, where she led the global healthcare business, including product, strategy, partnership development, and go-to-market. During her time at Yext, she visited over 400 health systems, payer, and pharma organizations, gaining a deep understanding of the key trends and challenges within the healthcare industry. Prior to Yext, Liken spent 8.5 years at Google, where she built their healthcare provider team within Google Ads. In this role, she helped healthcare organizations understand the patient journey, the impact of digital on patient and customer acquisition, and how to drive increased revenue and sales through digital channels.

Liken has been quoted in media outlets such as Forbes and Business Insider, featured on industry podcasts and frequently speaks across the country on topics related to healthcare and technology. She also maintains a Substack where she writes about the intersection of healthcare, technology, and AI.

Liken holds a degree in public policy and political science from Duke University and a Master of Public Policy from the Harvard Kennedy School of Government, where she focused on health policy.

Victor Reiss
Chief Consumer Officer
UNC Health

As Chief Consumer Officer at UNC Health, Victor Reiss leads the system strategy for consumer insights, growth marketing, brand, community engagement, and communications. His work is guided by a core belief: the future of healthcare will be defined by how we honor people’s time. Every moment returned to patients, families, and communities is an opportunity for healing, connection, and living more fully.

Victor brings a thought-leader’s lens to the evolving role of consumers in healthcare—asking not only how people access care, but why their experiences succeed or fall short. He envisions a health system where friction is designed out, where consumer insights guide every decision, and where trust is earned through seamless, intuitive interactions.

Prior to this role, Victor served as System Vice President of Growth Marketing and Consumer Insights at UNC Health. He also held leadership roles at Cancer Treatment Centers of America and spent more than a decade at FedEx, experiences that shaped his ability to blend human-centered insights with global-scale strategy.

Victor is a Fellow of the American College of Healthcare Executives and serves on the board of the UNC Health Physicians Network. He earned his MBA from Indiana Wesleyan University and his undergraduate degree from Butler University