AI and Content: Turning Generative Tools into a Scalable Strategy
A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends
This session is part of
AI in Healthcare Marketing Week
A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends
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Presented December 9, 2025 at 1 p.m. Eastern
Panelists:
Matt Cyr, Founder & President, Loop AI Agency
Allie Karas, Senior Vice President of Content, MJH Life Sciences
Carolina Anthony, Executive Director, Digital Marketing, AdventHealth
Moderated by:
Emily Baker, AVP, Engagement Strategy, BPD
Sponsored by
This event is free to attend thanks to our sponsor.
Health systems are experimenting widely with generative AI: drafting articles, rewriting service-line pages, summarizing research, and tailoring messages for different audiences. But without a clear content strategy, these efforts can quickly become fragmented, creating inconsistent voice, duplicative assets, and new risks around misinformation or bias. The opportunity now is to move from ad hoc use of tools to a disciplined, scalable approach that treats AI as a core part of the content operation.
That means asking hard questions: Where does AI truly add value? How do we protect brand reputation and patient trust? What guardrails should exist for sensitive topics? And how do we align content, SEO, and AI so that the information patients see, whether in search results, AI summaries, or on owned channels — is accurate, consistent, and helpful? Leaders who sit at the intersection of brand, digital, and engagement are beginning to answer these questions in real time.
This panel will explore practical, field-tested approaches to weaving generative AI into content strategy, operations, and optimization — with an eye toward both today’s realities and the rapidly evolving future of AI-driven discovery.
Join us to learn how healthcare leaders are:
- Translating enterprise goals into AI-informed content roadmaps that prioritize the right topics, audiences, and formats.
- Using generative AI to support audience research, content ideation, and first drafts, while preserving a strong editorial point of view.
- Establishing content standards, style guides, and prompts that help AI produce outputs aligned with brand, clinical, and accessibility requirements.
- Optimizing existing content for AI-driven search and summarization so that trusted information is more likely to surface in AI answers and recommendation engines.
- Integrating human review, legal/compliance sign-off, and fact-checking into AI-assisted workflows without overwhelming teams.
- Upskilling writers, strategists, and digital teams to use AI tools confidently — including how to spot hallucinations, bias, and gaps.
- Defining KPIs and feedback loops that show where AI is helping content perform better, and where traditional approaches are still the better choice
Panelists
Matt Cyr
Founder & President
Loop AI Agency
Matt Cyr is the founder of Loop, a consultancy helping healthcare and higher-ed marketing teams integrate AI in human-centered ways. He began his career leading digital marketing at Boston Children’s Hospital and Dana-Farber, then guided healthcare clients at Primacy. Through Loop, Matt helps organizations adopt AI thoughtfully — enhancing creativity, collaboration, and trust between humans and technology.
Allie Karas
Senior Vice President of Content
MJH Life Sciences®️
Allie Karas is the Senior Vice President of Content at MJH Life Sciences®️, the largest privately held medical media company in North America and the leading healthcare engagement network. She leads a 150-person team spanning more than 50 healthcare brands across oncology, specialty care, managed care, and industry sciences. A strategic architect of MJH’s content transformation, Allie is spearheading a movement to pivot away from traditional editorial to a high-impact, multimedia-first, AI-powered content engine model that is redefining how healthcare audiences learn, engage, and stay ahead of the science.
Allie is passionate about the intersection of technology, storytelling, and clinical impact, and brings a fresh perspective on how AI can elevate content quality, speed, creativity, and influence across modern healthcare media. Personally, Allie is highly invested in leadership development and coaching the next generation of women leaders. She lives in Pennsylvania with her husband and four children.
Carolina Anthony
Executive Director, Digital Marketing
AdventHealth
Carolina Anthony is a passionate digital marketing strategist and community advocate leading omnichannel growth for AdventHealth. With over 18 years of experience, she cultivates digital spaces that amplify messages, build trust, and transform how communities connect with health and wellness. At AdventHealth, Carolina leads content strategy, social media, reputation management, web marketing and digital project management. She’s passionate about elevating patient experience and measurable outcomes across the digital continuum. Prior to this role, she brought her strategic vision to organizations including Dr. Phillips Center for the Performing Arts, Hilton Grand Vacations and Golf Channel/NBC Sports, always leading with an emphasis on storytelling and brand impact.
What truly distinguishes Carolina is her commitment to mentorship and inclusion: she builds cross‑functional, diverse teams and champions professional growth so women can lead with confidence and creativity. A certified yoga instructor and lifelong learner, she holds a BA in Communications & Business from Florida State University and an MA from Rollins College, and she weaves these strengths into empowering others. Carolina lives in Orlando with her husband and Mini Schnauzer, Rex. When she’s not transforming digital ecosystems, she’s traveling, exploring wellness, or getting lost in a great book.
Emily Baker
AVP, Engagement Strategy
BPD
Emily Baker is a digital marketing leader with more than a decade of experience shaping content and social strategies that drive connection and engagement. A former healthcare business reporter, she brings an investigative approach to storytelling that delivers measurable impact for healthcare organizations, and is advancing initiatives that harness AI to unlock new engagement capabilities and elevate the impact of marketing teams.
Do you have valuable content that you'd like to get in front of decision makers at hospitals, health systems, and physician groups?