When it comes to patient education, expectant mothers want as much information as they can get their hands on. The problem is how to keep it all organized and accessible. Park Nicollet Health Services, based in St. Louis Park, Minnesota needed to streamline. “We had a lot of patient handouts that were given on the Read More
Getting lost is no fun. Getting lost when you’re already under a lot of stress is even worse. “Usually people are here because of a life-changing event and more often than not it is not a positive life-changing event, so it is a very stressful situation,” says Peter Haigney, Director of Public Relations at Robert Read More
Chronic diseases cause 70 percent of deaths in the U.S., and hypertension is one of the most pervasive chronic diseases. “A third of all adults in the U.S. have it,” says Dr. Richard Milani, Ochsner Health’s Chief Clinical Transformation Officer. “Only half of adults with high blood pressure have it under control. It’s a big Read More
The results of an Economist Intelligence Unit survey, commissioned by Marketo, indicate that 99% of marketers plan to invest in marketing technologies in the next year. Here are other key findings: Impact on Revenue Of the B2C marketers surveyed, more than half (55%) feel that their marketing departments are regarded as little more than a Read More
Is your organization like Kindred Healthcare—trying to do a lot with a lean marketing team? Kindred Healthcare provides post-acute, rehabilitation, hospice and home care services in 2,787 locations in nearly every state. Early in 2013, Kindred began working with marketing automation service provider Marketo to extend the reach of its field operations team. “What we Read More
Patient retention is one of the many things healthcare marketers need to stay on top of. Can your patient portal help you retain patients? Kaiser Permanente thinks so. “A 2012 Kaiser Permanente study published in the American Journal of Managed Care found that patients with online access to their patient information were 2.6 times more Read More
Have you ever read Google’s 10 philosophies or, in the company’s words, “Ten things we know to be true”? Today’s ezine is devoted to number 1, “Focus on the user and all else will follow,” and number 5, “You don’t need to be at your desk to need an answer.” These two explain the latest Read More
Wanted: Clinical Response Marketer. “This individual should have a strong grasp of consumer-friendly communications, be proficient in digital media including social media, and have the ability to lead the testing of different data collection and messaging approaches to find those that are most effective.” This is an excerpt from an actual job description posted by Read More
Are you ready to run hundreds of micro-targeted campaigns each year? Kathy Divis, President of Greystone.Net (and member of the eHealthcare Strategy & Trends Editorial Advisory Board) thinks you should be. Not ready to stick your toe in the mobile waters? Divis says, “If you don’t have a mobile strategy, then you don’t have a Read More
In this week’s ezine, we take a look at a case study we’ve recently posted online that explores how the North-Shore-LIJ Health System used successful digital marketing campaigns for specific service lines to not only drive profitable volume, but also to justify greater investment in this type of healthcare marketing campaign. What if you could Read More
“I hear you knocking, but you can’t come in.” So go the words to the 70’s hit song. The world has changed for physician relations liaisons and sales reps trying to meet with overburdened physicians in person. Even if you can get your foot in the door, is this the best way to get your Read More
ProHealth Care has had a long relationship with Aegis Health Group, an employer relationship management solution provider. Two years ago Aegis introduced OneCommunity, its employee wellness and engagement portal. ProHealth Care jumped on it as a way to help employees stay healthier and offer employers even greater insight into employee health risks. “I can let Read More
Kathy Divis, President of Greystone.net and presenter at the recent Healthcare Marketing and Physician Strategies Summit in Las Vegas, gave us a lot to think about in her presentation, “Five Digital Trends Healthcare Marketers Can No Longer Ignore.” Sharing her perspective on the current state of healthcare marketing, she says, “Healthcare is behind many other Read More
Citrus Valley Health Partners in California wants to drive volume to service lines, and gear up for value-based payment models. The health system selected Healthgrades as its CRM provider, and launched its first campaign in February 2014. “The numbers from last year were pretty stunning,” says Martin Kleinbart, Chief Strategy Officer. Aubrey Hinkson, Marketing Manager Read More
MidMichigan Health was succeeding at getting people in the community to participate in health risk assessments. The problem was, they were reaching the “worried well” and not people who needed intervention. To remedy the situation, MidMichigan launched an advertising campaign, working with creative agency Neathawk Dubuque & Packett. The centerpiece of the campaign is an Read More
Few would disagree that healthcare has lagged behind other industries in adoption of digital marketing strategies and technologies. Suzanne Sawyer, Chief Marketing Officer at Penn Medicine, the University of Pennsylvania Health System, made it her mission to change that in her own organization. “The discipline of marketing is changing and evolving,” says Sawyer. “We’ve been Read More
When Dr. Tif Siragusa asks new patients why they chose him they say, “Because you had good reviews.” Siragusa’s reviews on Healthgrades and Vitals have more than doubled in less than two years since he began using a reputation management service developed by Boston-based MDConnect. The service, ReviewMD, is built around a dedicated review website, Read More
Peter Hudson and Wayne Guerra, emergency room physicians at Centura Health in Denver, saw that patients would often show up with minor problems that could have been treated at another type of care setting, and at a lower cost. They were inspired to create a mobile app, iTriage to give people tools to understand their Read More
Getting patients engaged in their health is a priority of healthcare transformation, and the patient portal is a big part of the strategy. But the portal experience can leave you cold. Shawn Gross, Chief Digital Strategist at White Rhino shares, “I appreciate the communications I receive from my provider’s patient portal, but the interface experience Read More
Trinity Health plans to make all of its 87 hospitals accountable care organizations. As the system shifts from fee-for-service to fee-for-value and moves aggressively toward population health, marketing automation will be a key part of the strategy. “We’re going to pilot a marketing automation system at Saint Alphonsus,” said Sheree Esser, Trinity Health’s CRM Manager Read More
Patient engagement is the Holy Grail of healthcare. The theory is if patients take an active role in managing and maintaining their health, they will reap the benefits, staying healthier, spending less, and costing the system less. One way to get and keep patients engaged is through patient portals. But how do you get them Read More
Late last year, Facebook announced on its blog, “Pages that post promotional creative should expect their organic distribution to fall significantly over time.” In a related post on the same day, Facebook assured businesses that, “Pages still matter — a lot,” and for emphasis, added, “In October, for instance, nearly a billion people visited Facebook Read More
If your service area covers three states, and your health system’s name only includes one state, it’s time for a change. That’s what Iowa Health System concluded in 2013 when it changed its name to UnityPoint Health. The change was more than just a solution to a geographic misnomer. It represented an overhaul of the Read More
You never know which posts are going to get people’s attention on LinkedIn. Michael Yoder, Social Media Consultant at Spectrum Health was pleasantly surprised by the results of this post: The post generated 14,000 impressions and 300 clicks. Many hospitals effectively use LinkedIn as an extension of their efforts to recruit in-demand health care professionals—and Read More
It would be a big upgrade to have your branded hospital app available for download in the iTunes or Google Play app stores. But how do you build a native app for Apple and Android devices? If your hospital is like most, you don’t have that expertise in house. The Robert Wood Johnson University Hospital Read More