It’s May, and if you’re part of the digital healthcare marketing community, you know what that means… the Call for Entries for the 2021 eHealthcare Leadership Awards is officially open! What a year it has been. Last year around this time, we were hoping the worst was over and we could begin to get back Read More
Many people in the healthcare world and beyond are familiar with the Movember Foundation. In fact, many of our readers may be sporting their supportive facial hair this month. This year, Movember has added a new experience to its annual fundraising push — a revamped mobile app. The app, which Movember developed in partnership with Read More
As a digital marketer, you know that staying on top of the latest analytics trends and algorithm changes is all part of the game. Nevertheless, the summer of 2018 really kept marketers on their toes, as Google made several big announcements that have shifted the way marketers use their ad and analytics platforms. In June, Read More
// By Melanie Graham // Many people in the healthcare world and beyond are familiar with the Movember Foundation. In fact, many of our readers may be sporting their supportive facial hair this month. This year, Movember has added a new experience to its annual fundraising push — a revamped mobile app. The app, which Read More
// By Melanie Graham // As a digital marketer, staying on top of the latest analytics trends and algorithm changes is all part of the game. Nevertheless, the summer of 2018 really kept marketers on their toes, as Google made several big announcements that have shifted the way marketers use their ad and analytics platforms. Read More
The Call for Entries for the 2018 eHealthcare Leadership Awards is now open. This leading awards program, which draws some 1,000 entries, exclusively recognizes the very best websites and digital communications of healthcare organizations (both large and small), online health companies, pharmaceutical/medical equipment firms, agencies/suppliers, and business improvement initiatives. These awards highlight the role of Read More
#HCMKTG Short Takes // By Samantha Drake // As questions and confusion surrounding the need for childhood vaccines persist, healthcare organizations are creating easy-to-use digital resources to convey reliable vaccine information to parents. Mobile apps are a popular way to reinforce recommendations, dispel misconceptions, and build trust. The Children’s Hospital of Philadelphia’s Vaccine Education Center Read More
This leading awards program, which drew over 900 entries last year, recognizes the very best websites and digital communications efforts of healthcare organizations, online health companies, pharmaceutical/medical equipment firms, suppliers, and business improvement initiatives. Now in its 18th year, the awards program is presented by Plain-English Health Care, publisher of eHealthcare Strategy & Trends and Read More
We at Plain-English Media extend our congratulations to the winners of the 2015 eHealthcare Leadership Awards. Presented by Health Care Communications, Rye, NY, the eHealthcare Leadership Awards program recognizes the very best websites and digital communications efforts of a wide range of healthcare organizations. The winners were announced today at a special presentation in Orlando, Read More
Web directors are assuming responsibility for the intranet in addition to public websites. Intranets require their own strategy, process, budget, and staff. Employees expect intranets to function as well as external sites. Employees want the ability to personalize content they use frequently for quick access. Intranets are adding social media-like features to content – commenting, Read More
The results of an Economist Intelligence Unit survey, commissioned by Marketo, indicate that 99% of marketers plan to invest in marketing technologies in the next year. Here are other key findings: Impact on Revenue Of the B2C marketers surveyed, more than half (55%) feel that their marketing departments are regarded as little more than a Read More
#HCMKTG SHORT TAKES In Part One of our two-part series, Kathy Divis, President of Greystone.Net shared her perspectives on the forces shaping healthcare marketing. Here in Part Two, Kathy shares “The 5 Digital Trends Marketers Can No Longer Ignore” from her presentation at the Healthcare Marketing and Physician Strategies Summit in Las Vegas in April Read More
#HCMKTG SHORT TAKES Dr. Tif Siragusa has been in practice as a vascular surgeon in Nashville, Tennessee, for five years. A little over two years ago he started working with MDConnect, a Boston-based digital marketing agency that works exclusively with healthcare clients. “My initial involvement with MDConnect is that they helped me with my pay-per-click Read More