Engaging Today’s Healthcare Consumer: Winning Content Strategies from Trinity Health of New England and Walmart Health

Connecting with healthcare audiences has never been more challenging — or critical. With consumers expecting personalized, relevant information and experiences, marketers must craft content that captures attention and builds lasting relationships.

Julie Williams, Regional Marketing Manager, Trinity Health of New England

In a recent Member Roundtable, panelists shared their approaches to content strategy — what works, what’s evolving, and how they navigate challenges of today’s ever-changing healthcare landscape. From leveraging data-driven personalization to optimizing content, these experts offer practical insights into effectively reaching patients, providers, and communities.

Presenters were two recipients of the 2024 eHealthcare Leadership Awards and an executive from Private Health News, the Best Healthcare Content category sponsor.

• Emilie Ansel, CEO, Private Health News (PHN)
• Julie Williams, Regional Marketing Manager, Trinity Health of New England
• Diana Jones, CEO, Petrastella Communications, and Marketing Strategy & Planning for Walmart Health & Wellness

In this recap, we explore key takeaways from the discussion, including strategies for improving engagement, measuring success, and staying ahead. Whether you’re refining your current approach or building a strategy from the ground up, these insights can help guide your next steps.

Read the full article here: Award-Winning Content Strategies from Trinity Health of New England and Walmart Health

Best regards,
Matt Humphrey
President