Hospital Digital Experience Index: Webinar on Demand
Details from the latest study of 15 top-ranked hospitals’ websites — and takeaways you can apply at your organization
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An eHealthcare Strategy & Trends webinar on demand for healthcare marketers and digital strategists
Your Presenters:
- Dave Wieneke, Healthcare Practice Director, Connective DX
- Aaron Watkins, Senior Director of Internet Strategy & Digital Content Marketing, Johns Hopkins Medicine
Sponsored by Connective DX
The latest Hospital Digital Experience Index (HDX-15) is out — and it’s chock-full of actionable insights based on detailed benchmarking and analytics.
Watch this on-demand webinar for an expert tour of the best digital work happening among leading organizations like Johns Hopkins, Mayo Clinic, Cleveland Clinic, and others.
Dave Wieneke, healthcare practice director at Connective DX and lead developer of the HDX-15 methodology, will highlight the emerging trends and best practices observed across these 15 top websites.
Special guest Aaron Watkins, senior director of internet strategy and digital content marketing at Johns Hopkins Medicine, joins Dave to share insight into his team’s web strategy, as highlighted in the report.
You’ll Learn:
- How to better connect with and serve your community by reflecting and representing diversity on your website
- Why this may the the year of the phone, and how you can use digital to support it
- Where most of your website traffic may be coming from
- How you can respect the patient journey and personalize the digital experience
Watch now and get insights from top healthcare organizations that will help you enhance the digital experience for your website visitors.
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Your Presenters
Dave Wieneke
Healthcare Practice Director
Connective DX
Dave Wieneke is the lead strategist, digital experience thought leader and advisor across Connective DX’s health enterprise clients. He is the author and lead researcher of the Hospital Digital Index reports. Dave joined Connective DX in 2009, establishing its digital strategy consulting practice, where he partnered with digital change agents in fast transforming industries. Durng this time he has taught Digital Marketng and Customer Centered Management Northeastern University and Rutgers Business School.
Aaron Watkins
Senior Director of Internet Strategy & Digital Content Marketing
Johns Hopkins Medicine
Aaron Watkins leads the internet strategy team in the creation and execution of a comprehensive online strategy including content creation and development, user-centered design and development, internet marketing and social engagement, and data-driven performance analysis. The Johns Hopkins Medicine website is the third most visited hospital or academic medical center web property in the world.