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AI in Healthcare Marketing Virtual Summit Is Back Next Week!

Opening Keynote Panelists: Cristal Woodley, vice president, marketing and communications, Renown Health; Taylor Pressler, MPH, MS, senior director of enterprise analytics, Renown Health; Gregg Johnson, CEO, Invoca; Julia Sorensen, vice president, marketing – market research and consumer insights, Mass General Brigham

// By Jane Weber Brubaker // It’s not too late to sign up for AI in Healthcare Marketing Week, eHealthcare Strategy & Trends’ new virtual summit. We offer it at no charge to employees of healthcare provider organizations. Don’t miss this opportunity to hone your AI knowledge and learn how you can bring greater value to your organization.

When AI Becomes How Work Gets Done

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AI in Healthcare Marketing June 2026 Day 1 Opening Keynote 

Monday | June 15, 2026 | 2 p.m. Eastern

Panelists:

  • Cristal Woodley, VP, Marketing and Communications, Renown Health
  • Taylor Pressler, MPH, MS, Sr. Director of Enterprise Analytics, Renown Health
  • Gregg Johnson, CEO, Invoca
  • Julia Sorensen, Vice President, Marketing – Market Research and Consumer Insights, Mass General Brigham

Moderated by:

  • Jane Weber Brubaker, Executive Editor, Plain-English Health Care

What you’ll learn:

  • How leaders are re‑architecting marketing and digital workflows with AI as the default path.
  • Examples of a real AI-driven workflow overhaul, from intake to output to governance that you can adapt for your own teams.
  • New operating roles and how they plug into existing teams and structures.
  • Guardrails that let non‑technical staff build useful agents without creating compliance and security headaches.
  • How to measure “AI as normal work” — from throughput gains on content and campaigns to better access, engagement, and conversion.

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Register Now  »

AI Is Changing Search—But It’s Making Hospital Websites More Critical, Not Less

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AI search and changing consumer behaviors may be reducing website traffic, but healthcare leaders say hospital websites are becoming more important, not less. Here, digital leaders from UCI Health, HonorHealth, and Symetris share how websites are evolving into high-intent, action-driving hubs powered by structured data, smarter workflows, and measurable ROI.

Why Hospital Websites Are Becoming More Important in the Age of AI Search

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// By Jared Johnson // AI search and changing consumer behaviors may be reducing website traffic, but healthcare leaders say hospital websites are becoming more important, not less. Here, digital leaders from UCI Health, HonorHealth, and Symetris share how websites are evolving into high-intent, action-driving hubs powered by structured data, smarter workflows, and measurable ROI.

How 3 Healthcare Leaders Use Agentic AI to Personalize Healthcare

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// By Wendy Margolin // Agentic AI has the potential to help health systems deliver personalized patient experiences that are commonplace in industries like retail and hospitality. Read on to see how leaders from UChicago Medicine, Northwell Health, and Modular Feedback use AI-enabled workflows to reduce friction, improve access, and scale communication.

Inside the Real-World AI Playbooks of Leading Health Systems

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Learn What’s Working and What’s Next from Marketers Implementing AI at Scale

Presented December 8, 2025

Panelists:

  • Val Lopez, Assistant Vice President, Marketing Operations, Baptist Health South Florida
  • Lisa D. Mason, AVP, Product Design & Insights, Providence
  • Amanda Todorovich, Enterprise Executive Director, Digital Marketing, Cleveland Clinic
  • Stephanie Wierwille, EVP, Engagement, BPD

Moderated by:

  • Jane Weber Brubaker, Executive Editor, Plain-English Health Care

Join us to learn how healthcare leaders are:

  • Navigating the early stages of AI learning and adoption across large organizations
  • Identifying smart, strategic opportunities for AI in marketing workflows
  • Aligning AI efforts with patient trust, brand values, and data governance
  • Building internal literacy and cross-functional support
  • Avoiding pitfalls and pushing past pilot fatigue
  • Keeping the human element at the center of AI-driven strategies

Day 1 Keynote Speakers

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From Reactive to Proactive: The Rise of Agentic AI in Healthcare

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// By Jane Weber Brubaker // Agentic AI is forecast to make 15 percent of work decisions by 2028. Healthcare organizations can prepare by aligning human intelligence, technology, and governance to accelerate innovation. Here, we look at the potential for agentic AI to solve healthcare’s biggest problems, and share a successful case study featuring NYC Health + Hospitals.

AI in Healthcare Marketing: Moving Beyond Iteration to Transformation

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// By Jane Weber Brubaker // eHealthcare Strategy & Trends invites you to join us during AI in Healthcare Marketing Week, a new virtual summit for healthcare marketers and digital strategists, December 8-12, 2025. Join our stellar lineup of industry thought leaders and learn how AI transforms Content Strategies, Data-Driven Marketing, Workflow Optimization, Enterprise Design, and more.

In Search of Lost Time: Insights from 299 healthcare professionals

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A free white paper, published by Leadsquared

Download this eBook to learn:

  • Where is time slipping away in healthcare operations?
    Identify the most common time traps—from slow scheduling to administrative overload—and learn where small inefficiencies create big delays.
  • How do operational delays affect patient satisfaction?
    See how response times, follow-ups, and workflow inefficiencies directly impact patient experience, engagement, and even retention.
  • What practical steps can streamline workflows and improve care?
    Get proven strategies to reduce manual work, automate repetitive tasks, and create a more efficient system that allows teams to focus on patients—not paperwork.

Download Now  »

Cleveland Clinic’s AI Strategy Offers Valuable Lessons for Healthcare Marketers

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Partnering, piloting, and proceeding with cautious optimism are hallmarks of Cleveland Clinic’s methodology for incorporating AI into the marketing communications workflow. Learn how Cleveland Clinic optimizes AI to enhance its marketing efforts and discover 7 tips on how to effectively adopt AI in a large health system.

Cleveland Clinic’s Strategic Approach to Adopting AI

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// By Wendy Margolin // Partnering, piloting, and proceeding with cautious optimism are hallmarks of Cleveland Clinic’s methodology for incorporating AI into the marketing communications workflow. Learn how Cleveland Clinic optimizes AI to enhance its marketing efforts and discover 7 tips on how to effectively adopt AI in a large health system.