Real Work, Real Results: An AI Delivery Lab

AI in Healthcare Marketing June 2026 Day 3 Session 1

Wednesday | June 17, 2026 | 1 p.m. Eastern

Panelists:

• Kelly LaBarre, Senior Digital Marketing Manager, Connecticut Children’s
• Matthew Carlson, Senior Director User Experience Design, The Ohio State University Wexner Medical Center
• JC Chakravarty, VP of Strategy and Design, Modea

Moderated by:

• Char Wilson, Principal Consultant, Char Wilson Consulting

You’ll learn how to:

• How to use rapid prototyping and vibe coding to accelerate healthcare website development
• How to build and optimize digital content for AEO and GEO performance
• What Modea’s healthcare digital maturity survey reveals about AI investment levels, consumer perception, and ROI benchmarks
• What it takes to make a healthcare website truly discoverable across AI-powered search and answer engines
• and more.

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Focus on AI in Healthcare Marketing: How Healthcare Leaders Are Shaping the AI-Driven Marketing Landscape

This new report brings together those insights to help guide your next steps. We offer practical ideas and real-world examples you can apply as you shape your organization’s approach to AI.

Download now »

When AI Becomes How Work Gets Done

AI in Healthcare Marketing June 2026 Day 1 Opening Keynote 

Monday | June 15, 2026 | 2 p.m. Eastern

Panelists:

• Cristal Woodley, VP, Marketing and Communications, Renown Health
• Taylor Pressler, MPH, MS, Sr. Director of Enterprise Analytics, Renown Health
• Gregg Johnson, CEO, Invoca

Moderated by:

• Jane Weber Brubaker, Executive Editor, Plain-English Health Care

What you’ll learn:

• How leaders are re‑architecting marketing and digital workflows with AI as the default path.
• Examples of a real AI-driven workflow overhaul, from intake to output to governance that you can adapt for your own teams.
• New operating roles and how they plug into existing teams and structures.
• Guardrails that let non‑technical staff build useful agents without creating compliance and security headaches.
• How to measure “AI as normal work” — from throughput gains on content and campaigns to better access, engagement, and conversion.

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The Case for Purpose-Driven Hospital Websites (And How Leading Health Systems Deliver)

For years, hospital websites have tried to be everything at once. Along the way, they’ve grown more complex, crowded, and often difficult for patients to use. Learn how leading organizations build websites with intention and turn digital experiences into measurable drivers of engagement, access, and care.

Websites with a Purpose, Part 1: Designing Digital Experiences That Drive Action

// By Susan Dubuque // For years, hospital websites have tried to be everything at once. Along the way, they’ve grown more complex, crowded, and often difficult for patients to use. Learn how leading organizations build websites with intention and turn digital experiences into measurable drivers of engagement, access, and care.

From “Flying Blind” to Full Visibility: How Renown Health Turned a Privacy Crisis Into a Performance Advantage

As budget pressures mount, marketing performance is under a microscope. Here, we take a close-up look at Renown Health’s journey back to visibility and share the broad industry context and how a strong privacy foundation can improve marketing performance and lower customer acquisition cost.

How to Turn Your Privacy Challenges into Performance Opportunities

// By Jane Weber Brubaker // As budget pressures mount, marketing performance is under a microscope. Here, we take a close-up look at Renown Health’s journey back to visibility and share the broad industry context and how a strong privacy foundation can improve marketing performance and lower customer acquisition cost.

Turning Data Into Action: How Healthcare Marketing Leaders Are Using AI to Accelerate Analytics and Personalization

A panel of experts from AdventHealth, Community Health Network, Ochsner Health, and BPD weighs in on the potential of AI to accelerate analytics and uncover new insights. Here, we share the panelists’ reflections on where their organizations are on the AI continuum, and the essential role of data in leveraging AI.

Harnessing the Power of AI to Extract Value from Data

// By Jane Weber Brubaker // A panel of experts from AdventHealth, Community Health Network, Ochsner Health, and BPD weighs in on the potential of AI to accelerate analytics and uncover new insights. Here, we share the panelists’ reflections on where their organizations are on the AI continuum, and the essential role of data in leveraging AI.

Doing More with Less: How Healthcare Marketers Can Win with Privacy-First Strategies and Lean Budgets

Healthcare marketers today operate in a complex environment. While privacy regulations continue to evolve, tech platforms are rapidly changing, and lawsuits remain an ongoing threat. Can privacy management tools enable marketers to ramp up performance? Read on to learn about strategic capabilities that organizations need to stay competitive.

Navigating Privacy, Performance, and Budget Pressures in Today’s Healthcare Marketing Landscape

// By Jane Weber Brubaker // Healthcare marketers today operate in a complex environment. While privacy regulations continue to evolve, tech platforms are rapidly changing, and lawsuits remain an ongoing threat. Can privacy management tools enable marketers to ramp up performance? Read on to learn about strategic capabilities that organizations need to stay competitive.