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Beyond Tactics: How to Build a Digital Front Door Strategy for Your Enterprise

Definitive Healthcare Speakers

Join us for a lively conversation with our panel of experts who will share their experiences working in or with major health systems and how they build effective enterprise-wide digital front door strategies informed by comprehensive consumer and market intelligence.

Your Presenters:

  • Margo Schneider, Assistant Vice President, Digital Strategy & Operations, UW Medicine
  • Zain Ismail, Senior Director, Digital Health & Transformation, Strategic Advisory Services, AVIA
  • Otto Angulo, Senior Director, Digital Health & Transformation, Strategic Advisory Services, AVIA
  • Mike Julian, Principal Consultant, Population Intelligence & Activation Populi, a Definitive Healthcare Company

You’ll learn:

  • How major health systems evaluate, pilot, and measure the effectiveness of digital front door technologies.
  • How data sheds light on consumer approaches to finding and consuming care.
  • How you can use data to discover new market opportunities and accurately segment your target audience.
  • How to create high value strategies for targeted populations.
  • How to use predictive modeling to uncover clinical propensities and channel preferences.
  • How to identify the best prospects for digital solutions such as telehealth.

Register Now  »

Cleveland Clinic’s AI Strategy Offers Valuable Lessons for Healthcare Marketers

Matsen-Paul-Cleveland-Clinic-LinkedIn

Partnering, piloting, and proceeding with cautious optimism are hallmarks of Cleveland Clinic’s methodology for incorporating AI into the marketing communications workflow. Learn how Cleveland Clinic optimizes AI to enhance its marketing efforts and discover 7 tips on how to effectively adopt AI in a large health system.

Cleveland Clinic’s Strategic Approach to Adopting AI

amanda-todorovich

// By Wendy Margolin // Partnering, piloting, and proceeding with cautious optimism are hallmarks of Cleveland Clinic’s methodology for incorporating AI into the marketing communications workflow. Learn how Cleveland Clinic optimizes AI to enhance its marketing efforts and discover 7 tips on how to effectively adopt AI in a large health system.

Discover Award-Winning Digital Strategies to Improve Patient Experience

Piedmont Healthcare logo

eHealthcare Leadership Awards provides a valuable opportunity to see what leading healthcare systems across the country do so you can adapt and apply these best practices in your organization. Discover how award-winning healthcare organizations demonstrate best practices in digital strategies to improve the patient experience.

The 2024 eHealthcare Leadership Awards Are Open—Submit Your Entries Today!

Ho-Linda-UCLA-2023

This year marks the silver anniversary of the eHealthcare Leadership Awards. Join us as we celebrate 25 years of industry innovation and honor your accomplishments from the past year. The Call for Entries is officially open! The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives, highlighting the role of digital communications in achieving Read More

25 Years of Celebrating Excellence: eHealthcare Leadership Awards Are Open

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// By Susan Dubuque // This year marks the silver anniversary of the eHealthcare Leadership Awards. Join us as we celebrate 25 years of industry innovation and honor your accomplishments from the past year. The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives. The Call for Entries is officially open!

6 Ways to Use Generative AI Responsibly

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It’s no exaggeration to say 2023 has been the Year of AI — and the use of AI technologies in healthcare marketing is no exception. You can probably rattle off a host of marketing benefits. There are seemingly unlimited new AI tools every day to accelerate strategic priorities and get more work done in less Read More

An Unfiltered Conversation About AI — With AI Itself

Danny-Fell-Square

Editor’s Note: We’ve done a lot of Q&A’s over the years, but never with AI. Until now. The following interview takes place with a conversational chatbot called Pi, recently released by the company Inflection AI, started by LinkedIn cofounder Reid Hoffman in 2022. Inflection AI is working on a variety of machine learning and generative Read More

My Interview with AI — About AI

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// By Daniel Fell // Editor’s Note: We’ve done a lot of Q&A’s over the years, but never with AI. Until now. The following interview takes place with a conversational chatbot called Pi, recently released by the company Inflection AI, started by LinkedIn cofounder Reid Hoffman in 2022. Inflection AI is working on a variety machine Read More

How Your Health System Website Can Be Your Best Digital Salesperson

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Against a backdrop of rapidly emerging digital marketing tools, the venerable website deserves as much attention as ever. Your website should be your best salesperson. It’s often the first point of contact with your company’s products and services for the majority of potential customers. Anything from a Google search to a radio ad or a Read More

What Drives Success for Today’s Healthcare Digital Teams?

Margo Schneider

As digital teams take on more and more strategic responsibilities, leaders step forward to complement staff they have in place by recruiting additional talent and collaborating closely with strategy, information systems, and clinical operations to help achieve success and establish more rigorous leadership development. Three panelists presented on the digital teams of the future at Read More

The Digital Team of the Future

Pamela Landis

// By Dalal Haldeman, Ph.D. // Leaders from Hackensack Meridian Health, UW Medicine, and RUSH compare notes on what it takes to push digital transformation forward in their organizations. As digital teams take on more and more strategic responsibilities, leaders step forward to complement staff they have in place by recruiting additional talent and collaborating Read More

Call for Entries for the 2023 eHealthcare Leadership Awards Now Open

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// By Susan Dubuque // We’re pleased to announce that the 2023 eHealthcare Leadership Awards Call for Entries is officially open! It’s time to review all the great things you’ve accomplished and prepare to receive the recognition you deserve. Throughout the pandemic, digital tools and tactics saved the day — allowing organizations to maintain productivity by Read More

Physician-Led Effort to Bolster Community’s Mental Health Features AI Solution

Cardoso-Megan-Lowell-Genl

Nationally, more than 2.5 million youth in the U.S. have severe depression, according to The State of Mental Health in America, a report published by Mental Health America. Multiracial youth are at greatest risk. According to the report, 10.6 percent of youth in the U.S. have severe major depression, or depression that severely affects functioning, Read More

AI Isn’t Taking Over – But It Will Be Transformative

Wellstar

When Dr. Hank Capps joined Wellstar in January 2021 as executive vice president and chief information and digital officer, Candice L. Saunders, president and CEO, said, “As both healthcare delivery and technology continue to evolve at a rapid pace, Wellstar is focused on how to accelerate and leverage the intersection of these two industries to Read More

Digital Tools Help HonorHealth Match Patients With the Right Level of Care

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When you’re feeling unwell, symptom checkers — online triage tools that identify a range of conditions a user may have based on what the user is experiencing — can be helpful. These tools can encourage patients with potentially life-threatening conditions such as stroke or heart attack to seek immediate care and reassure patients with non-emergent Read More

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