AI and Data-Driven Transformation in Practice: Stories and Advice from Three Major Health Systems

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

Presented December 10 at 2:30 p.m. Eastern

Panelists:

• John Davey, Vice President Marketing Technology, Mount Sinai Health System
• Tara Nooteboom, Director of Consumer Digital Strategy, UCI Health
• Josefer Montes, Executive Director, Marketing & Branding, AdventHealth

Moderated by:

• Micha Siegel, Director, Product Innovation and Strategy, BPD

You’ll Learn:

• Examples of responsibly advancing AI data strategies while preserving brand trust and privacy
• What’s next for personalization, media optimization, and predictive insights
• What data governance looks like in an AI-powered environment
• Why aligning data sources is key to AI success
• How leading teams are using AI to turn fragmented systems into unified performance engines

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Delivering on the Promise of Data-Driven Transformation

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

Presented December 10 at 1 p.m. Eastern

Panelists:

• Anthony Cadieux, Vice President, Performance Marketing, AdventHealth
• Anne DiNapoli Block, Managing Director, Data Solutions & Analytics, BPD
• Brian Gresh, VP, Chief Marketing & Communications Officer, Community Health Network
• Amber Welch, Vice President of Marketing and Digital Platforms, Ochsner Health

Moderated by:

• Jane Weber Brubaker, Executive Editor, Plain-English Health Care

You’ll Learn:

• How to responsibly advance your AI data strategies while preserving brand trust and privacy compliance
• What’s next for personalization, media optimization, and predictive insights
• What data governance looks like in an AI-powered environment
• Why aligning data sources is key to AI success
• How chat-based tools are reshaping campaign planning and analytics
• How leading teams are using AI to turn fragmented systems into unified performance engines

Watch Now  »

Consumer Behavior in the Age of AI Search: How to Make Your Content Seen and Trusted

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

Presented December 9, 2025 at 2:30 p.m. Eastern

Panelists:

• Lacey Reichwald, Director of Marketing, Aha Media Group
• Robbie Schneider, Enterprise Social Media Manager/ Content Marketing Leader, Franciscan Health

Moderated by:

• Wendy Margolin, Contributing Writer, Plain-English Health Care

You’ll learn:

• How AI tools are reshaping when, where, and how consumers search for health information
• What drives trust — and what causes patients to question AI-generated answers
• Practical steps to make your organization’s content more visible, verifiable, and patient-friendly in AI search results
• How real hospitals are adapting their content to stay discoverable and relevant as AI becomes the first stop in the care journey
• Attend this session to understand what today’s consumers need — and to see what leading health systems are already doing to meet them there.

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Inside the Real-World AI Playbooks of Leading Health Systems

Learn What’s Working and What’s Next from Marketers Implementing AI at Scale

Presented December 8, 2025

Panelists:

• Val Lopez, Assistant Vice President, Marketing Operations, Baptist Health South Florida
• Lisa D. Mason, AVP, Product Design & Insights, Providence
• Amanda Todorovich, Enterprise Executive Director, Digital Marketing, Cleveland Clinic
• Stephanie Wierwille, EVP, Engagement, BPD

Moderated by:

• Jane Weber Brubaker, Executive Editor, Plain-English Health Care

Join us to learn how healthcare leaders are:

• Navigating the early stages of AI learning and adoption across large organizations
• Identifying smart, strategic opportunities for AI in marketing workflows
• Aligning AI efforts with patient trust, brand values, and data governance
• Building internal literacy and cross-functional support
• Avoiding pitfalls and pushing past pilot fatigue
• Keeping the human element at the center of AI-driven strategies

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The Battle for Healthcare Brand Visibility in the Age of AI-Powered Search

Building search strategies in response to the rise of AI-generated search results can feel like throwing darts at the computer screen. Tried-and-true playbooks marketers use for SEO and SEM are yielding entirely different results. Today, success means being cited and synthesized by AI models, a transformation that demands a strategic reboot.

Emory Healthcare and University Hospitals Arm Call Center Agents with Call Intelligence to Better Serve Patients

// By Jane Weber Brubaker // Despite digital marketers’ best efforts to drive patients online to book appointments, most of us still choose to pick up the phone and speak to a human being. Can AI help to make the call a better experience for both sides?

Beyond Digital: How Three Health Systems Turned Transformation into a Way of Life

// By Susan Dubuque // This year’s Mark Gothberg eHealthcare Organizational Commitment Award winners — Hackensack Meridian Health, Intermountain Health, and UCLA Health —  redefine what it means to lead in a digital-first world. Get a closer look at how each of these award-winning organizations brings its mission to life through forward-thinking digital strategies.

What Sets a Best-in-Class Digital Campaign Apart? Inside the Winning Strategies of Vandalia Health Mon, OSU Wexner Medical Center, and Ochsner Health

Digital marketing leaders from Ochsner Health, The Ohio State University Wexner Medical Center, and Vandalia Health Mon share strategies that earned them national recognition for Best Digital Campaign. Learn how these three teams transformed smart digital strategies into measurable business impact.

Navigating Privacy, Performance, and Budget Pressures in Today’s Healthcare Marketing Landscape

// By Jane Weber Brubaker // Healthcare marketers today operate in a complex environment. While privacy regulations continue to evolve, tech platforms are rapidly changing, and lawsuits remain an ongoing threat. Can privacy management tools enable marketers to ramp up performance? Read on to learn about strategic capabilities that organizations need to stay competitive.

Transforming Patient Acquisition with AI-Powered Conversation Intelligence

Presented November 18, 2025

Discover how Emory Healthcare and University Hospitals connect the dots between digital touchpoints and phone conversations, creating seamless experiences that drive patient acquisition and retention.

Your Presenters:

• Allyzon Zahorcak, Director, Performance Marketing, Emory Healthcare
• Noah Brooks, Manager of Analytics & Strategy, University Hospitals
• Lyndey Brock, Director of Account Management Health, Healthcare Vertical, Invoca

Moderated by:

• Jane Weber Brubaker, Executive Editor, Plain-English Health Care

You’ll Learn:

• How to track call conversions back to the exact ad or keyword that drove them.
• How you can automate bidding strategies and optimize for high-value patient calls.
• How to improve your website by understanding which interactions led to calls.
• How to use digital intent data to route callers to the most qualified agent or care location, improving first-call resolution.

Watch Now  »

Agentic AI: What to Know About the Emerging Force Reshaping Healthcare Workflows and Outcomes

Agentic AI is forecast to make 15 percent of work decisions by 2028. Healthcare organizations can prepare by aligning human intelligence, technology, and governance to accelerate innovation. Here, we look at the potential for agentic AI to solve healthcare’s biggest problems, and share a successful case study featuring NYC Health + Hospitals.

2025 eHealthcare Leadership Awards Honor Outstanding Healthcare Digital Initiatives 

Winners of the 2025 eHealthcare Leadership Awards were announced on November 9th at an awards presentation held during the Healthcare Internet Conference. More than 270 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms.

AI Search Is Rewriting the Content Marketing Rules

// By Devin Healy // Building search strategies in response to the rise of AI-generated search results can feel like throwing darts at the computer screen. Tried-and-true playbooks marketers use for SEO and SEM are yielding entirely different results. Today, success means being cited and synthesized by AI models, a transformation that demands a strategic reboot.

2025 eHealthcare Leadership Award Winners Announced    

// By Susan Dubuque // Winners of the 2025 eHealthcare Leadership Awards were announced on November 9th at an awards presentation held during the Healthcare Internet Conference. More than 270 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms.

How Leading Health Systems Align Strategy, Architecture, and Partnerships to Elevate Digital Experiences

Healthcare digital leaders from Children’s Nebraska, Rochester Regional Health, UCI Health, and industry experts from Reason One and Schema App share practical strategies for navigating AI search, composable architecture, and the evolving patient journey. Discover how leading healthcare organizations are building flexible, future-ready digital experiences that meet patients wherever they are.

Winning Digital Playbooks: How Three Health Systems Scored Big with Bold Campaign Strategies

// By Susan Dubuque // Digital marketing leaders from Ochsner Health, The Ohio State University Wexner Medical Center, and Vandalia Health Mon share strategies that earned them national recognition for Best Digital Campaign. Learn how these three teams transformed smart digital strategies into measurable business impact.

Digital-First Storytelling: Valley Children’s Turns Its Annual Report Into an Immersive Online Experience

Valley Children’s Healthcare wanted its 2023 annual report to be more than a retrospective. The health system reimagined the experience as an immersive, digital-first storytelling platform. Discover how Valley Children’s created its digital report, the channels used for sharing it, the unique design features, and the impact it achieved.

From Reactive to Proactive: The Rise of Agentic AI in Healthcare

// By Jane Weber Brubaker // Agentic AI is forecast to make 15 percent of work decisions by 2028. Healthcare organizations can prepare by aligning human intelligence, technology, and governance to accelerate innovation. Here, we look at the potential for agentic AI to solve healthcare’s biggest problems, and share a successful case study featuring NYC Health + Hospitals.

AI as Your Strategy Partner: How Smart Tools Power Human Intelligence in Healthcare Marketing

AI’s ability to analyze large datasets at scale gives marketers “a world of possibilities” for thinking and planning strategically. In this Ask the Expert Q&A, Amanda Herriman discusses how AI is reshaping digital behavior, and why healthcare organizations need to adapt their content strategies for tools like Google’s AI Overviews.

Beyond the Website: How Healthcare Organizations Navigate AI Discovery, Composable Tech, and Changing Patient Behavior

// By Therese Lockemy, MBA // Healthcare digital leaders from Children’s Nebraska, Rochester Regional Health, UCI Health, and industry experts from Reason One and Schema App share practical strategies for navigating AI search, composable architecture, and the evolving patient journey. Discover how leading healthcare organizations are building flexible, future-ready digital experiences that meet patients wherever they are.

Beyond the Banner Ad: Digital Campaigns that Work

Presented October 8, 2025

Panelists:

• Matt King, solutions consultant, population intelligence, Definitive Healthcare
• Amy Arnold, senior paid social media manager, The Ohio State University Wexner Medical Center
• Alexis Castano, digital marketing consultant, The Ohio State University Wexner Medical Center
• Eric Fullmer, digital marketing manager, Ochsner Health
• Jenna Rabideau, marketing specialist, Senior, Vandalia Health Mon

Moderator:

• Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

In this session, you’ll learn:

• Tips to make your programmatic buy more effective and efficient.
• How to balance brand and performance marketing through digital channels.
• Strategies for successful product line marketing.
• How a leading healthcare organization orchestrated a campaign with tactical precision, leveraging advanced Demand Side Platform (DSP) technology.

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‘Clarity and Control’: 3 Healthcare Marketing Leaders Reveal How to Grow Smarter, Not Louder

In a recent webinar, three marketing leaders took the conversation about customer growth up a notch — from patient acquisition tactics and media spend to what should be the heart of effective strategies. Learn how they view the challenges and opportunities of growth, where to focus efforts, and how to grow smarter.

Digital Showcase: Valley Children’s Brings Its Story to Life in a Digital-First Annual Report

// By Susan Dubuque // Valley Children’s Healthcare wanted its 2023 annual report to be more than a retrospective. The health system reimagined the experience as an immersive, digital-first storytelling platform. Discover how Valley Children’s created its digital report, the channels used for sharing it, the unique design features, and the impact it achieved.

SEO in the Age of AI and Google Overviews: Winning Digital Visibility in Healthcare

Presented on September 24, 2025

Your Presenters:

• Brandon Schakola, SEO Expert & Digital Marketing Lead, Healthcare Success
• Maelina Frattaroli, Lead Copywriter and Content Strategist, Connecticut Children’s
• Pamela Landis, Vice President, Digital Engagement, Hackensack Meridian Health

Moderated by:

• Stewart Gandolf, CEO, Healthcare Success

You’ll Learn:

• Why old-school keywords are obsolete — and what’s replacing them
• How to secure visibility in Google AI Overviews, ChatGPT, Gemini, and beyond
• Why being a trusted authority, thought leader, and omnipresent brand is now non-negotiable
• Realistic solutions for the “disappearing traffic” crisis and ongoing LLM visibility battles
• Concrete steps to find and fill your content gaps, and measure today’s AI-driven success

Watch Now  »

AI in Healthcare Marketing: Moving Beyond Iteration to Transformation

// By Jane Weber Brubaker // eHealthcare Strategy & Trends invites you to join us during AI in Healthcare Marketing Week, a new virtual summit for healthcare marketers and digital strategists, December 8-12, 2025. Join our stellar lineup of industry thought leaders and learn how AI transforms Content Strategies, Data-Driven Marketing, Workflow Optimization, Enterprise Design, and more.