Practical Applications of AI in Healthcare Marketing: Elevating Patient & Employee Engagement and ROI

A new eHealthcare Strategy & Trends webinar for healthcare marketers and strategists

Your Presenters:

• Jenny Collopy, VP, Chief Marketing and Communications Officer, The Christ Hospital Health Network
• John Elder, Co-Founder and CEO, Supernatural
• Mike Barrett, Co-Founder and CSO, Supernatural
• Bianca Chaer, Strategist, Supernatural

You’ll learn:

• An overview of the general AI landscape: different types of AI, how they are used, and presenters’ point of view on the use of these tools.
• How to do more than just “Use ChatGPT”
• The current landscape of AI in healthcare marketing, specifically how more relevant content can help improve marketing outcomes.
• Where AI is making an impact for people in their day-to-day workflow, right now.
• How AI can help understand and address the needs of different populations effectively.
• How AI can customize content to live across multiple platforms for a variety of different audiences.
• How AI can help optimize healthcare marketing campaigns — specifically:
  • How AI can help you understand the competitive environment
  • How you can use AI to make content
  • How you can use AI to evaluate that content
  • How you can use AI for channel strategy and media planning

And much much more!

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Everything You Wanted to Know About AI and Healthcare Marketing

A new eHealthcare Strategy & Trends webinar for healthcare marketers and strategists

Your Presenters:

• Rachelle Montano, Vice President of Clinical Strategy, Loyal
• Matt Cohen, Director of AI, Loyal

You’ll learn:

• About different types of AI technologies and their real use cases.
• How to evaluate AI-based solutions for your organization and get past the hype.
• Concrete ways that AI technologies are enhancing marketing today.
• Where the biggest risks lurk for healthcare marketers and when you need to proceed with caution.
• How to safely test the waters before diving in … so you can avoid the dangers posed by being left behind.
• What the future holds.

And much more!

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Overcoming Your Digital Challenges With Effective Change Management

How is it possible that a health system operating in four U.S. states and three countries in Central and South America with 50,000 employees would be invisible to search engines — unless you searched on it by name? Take cardiology for example. CHRISTUS Health has a 100-bed heart hospital in Tyler, Texas. It is the Read More

Lessons in Change Management from CHRISTUS Health’s Website Relaunch

You can do all the right things for all the right reasons and still find yourself in the crosshairs when you’re leading a major corporate change. // By Jane Weber Brubaker // How is it possible that a health system operating in four U.S. states and three countries in Central and South America with 50,000 Read More

A Recipe for Success: Leveraging Market Research Insights to Support Patients

On a journey to “future proof” its marketing, Fresenius Kidney Care started in the most unlikely of places: recipes. As with any chronic illness, diet dramatically affects a patient’s success. But a kidney disease-friendly diet has more restrictions and requirements than most. One in seven U.S. adults have kidney disease, and one in three don’t Read More

Finding The Perfect Match: Building a Provider Finder That Delivers Results

Download this new free case study to learn how Scripps Health took its provider search from good to great.

You’ll learn:

• Why Scripps Health felt that a custom solution would help them put patients’ needs first
• The key elements of a great provider search experience
• How to integrate marketing and referral campaigns into the care search experience
• How data from scheduled appointments can influence strategic decisionmaking — and why this makes the ability to share this data crucially important
• And much more!

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How Your Health System Website Can Be Your Best Digital Salesperson

Against a backdrop of rapidly emerging digital marketing tools, the venerable website deserves as much attention as ever. Your website should be your best salesperson. It’s often the first point of contact with your company’s products and services for the majority of potential customers. Anything from a Google search to a radio ad or a Read More

Helping Kidney Patients Thrive: How to Support Patients On Every Step of the Care Journey

// By Wendy Margolin // A case study on how Fresenius Kidney Care used market research insights to support more kidney patients everywhere they are. On a journey to “future proof” its marketing, Fresenius Kidney Care started in the most unlikely of places: recipes. As with any chronic illness, diet dramatically affects a patient’s success. Read More

Your Best Salesperson, Revisited: The Power of a Good Website Among Today’s Digital Marketing Tools

Against a backdrop of rapidly emerging digital marketing tools, the venerable website deserves as much attention as ever. // By Paul DeLeeuw // Your website should be your best salesperson. It’s often the first point of contact with your company’s products and services for the majority of potential customers. Anything from a Google search to Read More

Turn Your Content Into Action: How Knowledge Graph Integration Helps Drive Conversions

If we’ve heard it once, we’ve heard it a thousand times: Content is king. But content on its own — even expert, authoritative, and trustworthy content — doesn’t automatically help patients find the right doctor and make an appointment online. “We had the hypothesis that we have this great content … but how do we Read More

How Beacon Health System Leverages Content to Drive Online Appointments

// By Jane Weber Brubaker // Relationships are everything when it comes to data. Defining those relationships is what humans do best; scaling is what machines do best. If we’ve heard it once, we’ve heard it a thousand times: Content is king. But content on its own — even expert, authoritative, and trustworthy content — Read More

4 Ways to Improve the Digital Experience for Black and Minority People

Althea Fung learned an important lesson about her healthcare needs during a dermatologist visit as a young adult. During a discussion about dry skin, the dermatologist asked Fung, who is Black and wears dreadlocks, about her hair care routine. She responded that she washes her hair about every three weeks. After years of experience maintaining Read More

Pregnant While Black: One Mother’s Experience as a Black Pregnant Woman in New York

// By Wendy Margolin // Althea Fung has been a writer for Plain-English Health Care since 2018. She recently gave birth to her first child. We asked her to share her perspectives on what it’s like to navigate the healthcare system as a Black woman, and how to make digital experiences more relevant to Black Read More

Designing for Users, Not Assumptions: How UX Research Helps Improve the Digital Experience

With user experience research tools, organizations can identify the experiential issues that real consumers face when visiting their websites. Regardless of how talented your design team may be, the key thing to remember is this: The designers are not your end user. User experience (UX) research provides a thorough understanding of who your consumers are, Read More

UX Research Gives Mary Washington Healthcare a Roadmap to Improve Digital Experience

// By Ben Dillon // With user experience research tools, organizations can identify the experiential issues that real consumers face when visiting their websites.  Regardless of how talented your design team may be, the key thing to remember is this: The designers are not your end user. User experience (UX) research provides a thorough understanding Read More

What Drives Success for Today’s Healthcare Digital Teams?

As digital teams take on more and more strategic responsibilities, leaders step forward to complement staff they have in place by recruiting additional talent and collaborating closely with strategy, information systems, and clinical operations to help achieve success and establish more rigorous leadership development. Three panelists presented on the digital teams of the future at Read More

Intermountain Health’s Digital Rebrand Fueled by AI and Data-Driven Solutions

With a massive digital rebrand in the works, data has become a critical component to maintaining Intermountain Health’s mission. When Intermountain Health decided to embark on a rebrand, it was about more than finding a new logo design — it was about transforming into a brand that truly represents the organization’s core. “Although we have Read More

The Digital Team of the Future

// By Dalal Haldeman, Ph.D. // Leaders from Hackensack Meridian Health, UW Medicine, and RUSH compare notes on what it takes to push digital transformation forward in their organizations. As digital teams take on more and more strategic responsibilities, leaders step forward to complement staff they have in place by recruiting additional talent and collaborating Read More

Data-Rich Directories and AI-Powered Solutions at the Core of Intermountain Health’s New Digital Patient Experience

// By Melanie Graham // With a massive rebrand in the works, data has become a critical component to maintaining Intermountain Health’s mission. Mona Baset, vice president of digital services at Intermountain, discusses how Intermountain’s data-driven approach to digital is paving the way for a better patient and caregiver experience. When Intermountain Health decided to Read More

eHealthcare Leadership Awards: Delivering Benefits to the Entire Awards Community

// By Susan Dubuque //  From the Michelin Stars for culinary arts to the Tony Awards for Broadway productions to the Westminster Kennel Club Dog Show honors for our canine friends, every industry sector has its most coveted awards. For healthcare marketers, it’s the eHealthcare Leadership Awards. I am honored to serve as co-chair once Read More

Mobile vs. Desktop: Designing Healthcare Websites for the Modern User

In the ever-evolving landscape of wireless technology, mobile devices have emerged as a dominant force, transforming the way we access information and services. As mobile healthcare takes center stage in the wireless era, healthcare marketers are modernizing their strategies to cater to the growing demand for mobile experiences and meet evolving consumer expectations. Today, according Read More

Platinum Award-Winning Mobile Websites Offer Enhanced User Experience

// By Arthur Hill // For Inspira Health and University of Iowa Health Care, mobile design is not an afterthought. Today, according to CTIA, a trade organization for the wireless communications industry, Americans own 499 million wireless devices capable of transmitting and receiving broadband signals 117 percent faster than just 13 years ago. In 2021, Read More

Tech-Enabled Appointment Management Solution Improves Efficiency and Access

Let’s face it. Demand for medical services today exceeds supply, partly driven by the nationwide shortage of physicians and nurses. Appointments for even the most basic services are often available weeks, if not months, into the future. For specialty care, wait times can be much longer. With these dynamics, providing timely care for patients is Read More

Managing Access: OrthoSC Uses Technology to Open the Front Door Wider

// By Ron Shinkman // How a busy orthopedic practice optimizes capacity and makes online appointment scheduling easier for patients. Let’s face it. Demand for medical services today exceeds supply, partly driven by the nationwide shortage of physicians and nurses. Appointments for even the most basic services are often available weeks, if not months, into Read More

How Digital Innovation is Transforming Patient Care at Stanford Medicine Children’s Health

The web and mobile transformation initiatives at Stanford Medicine Children’s Health focus on enhancing the experience for patients and families by providing digital tools at every touchpoint throughout their care. Stanford Medicine Children’s Health was one of four health-related organizations to receive the Mark Gothberg eHealthcare Organizational Commitment Award at the 23rd Annual eHealthcare Leadership Read More