How to Build Your Healthcare Consumer Experience Roadmap — for 2025 and Beyond
Join us for a free webinar on Wednesday November 6 at 2 p.m. ET to hear from leading health systems who will share how they have addressed these key components of a consumer experience roadmap to increase patient loyalty and retention.
Your Presenters:
- Jennifer Carron Passon, CPXP, MSOM, Patient Experience Officer, BJC HealthCare
- Brian Carlson, VP of Patient Experience, Vanderbilt University Medical Center
- Justin Dearborn, Founder and CEO, Praia Health
Moderated by:
- Jared Johnson, Chief Marketing Officer at Praia Health and eHealthcare Strategy & Trends Editorial Advisory Board Member
You’ll learn:
- How to create or update your organization’s consumer experience strategy based on insights from forward-thinking institutions.
- Effective change management strategies to accelerate and gain buy-in for consumer experience initiatives
- How marketing leaders effectively collaborate with others who have consumer experience responsibilities without derailing other priorities and investments.
- How to evaluate new digital platforms and the possibilities that they open for connecting consumer experiences beyond the clinical encounter.