Senior Marketing Advisor & Content Producer
Shift Forward Health
Follow Jared: Twitter | LinkedIn
Jared has spent 20+ years supporting healthcare brands on audio and video thought leadership, social media, and content production. He is the former Chief Marketing Officer at Praia Health and has served as a senior digital strategist for some of the top healthcare, MedTech and medical device brands in the country, including St. Jude Medical, W. L. Gore, and Phoenix Children’s Hospital. Jared is a rapping keynote speaker, host of the award-winning Healthcare Rap Podcast, winner of the Medigy HITMC 2021 Marketer of the Year Award, and author of two books, Marketing Forward and Connect the Docs.
Jared has contributed his expertise to the articles listed below.
// By Jared Johnson // With so much national discourse on technology, it can be easy to forget that changing healthcare requires us to change human behavior within organizations. Wise business leaders have long acknowledged that “throwing technology at people problems” often exacerbates those problems. Transforming healthcare to become consumer-centric can feel like a giant Read More
In our new Ask the Expert column by Jared Johnson, Matt Gove, chief consumer officer at Piedmont Healthcare and eHealthcare Strategy and Trends editorial advisory board member, shares his perspectives on how healthcare marketing teams can create the experiences consumers expect. Here’s an excerpt: eHST: In general, where should healthcare marketers be focused today, and Read More
Ask the Expert with Matt Gove, Chief Consumer Officer, Piedmont Healthcare // By Jared Johnson // Success for marketing teams rests on their ability to be seen as a critical business function, not just the ones who produce “pretty things.” This starts by using data to be the voice of the customer. Here, Matt Gove, Read More
“Digital marketing in healthcare is in the midst of an evolution, with some revealing trends, including a mixed view of customer relationship management (CRM) and emerging technologies, according to the 4th Annual State of Digital Marketing for Hospitals report,” writes Jared Johnson, eHST board member and host of the Healthcare Rap podcast. The report, administered Read More
Ask the Experts: A Deep Dive with Panelists from Three Top Medical Facilities // By Jared Johnson // In March, BrightEdge hosted a webinar panel discussion about current trends in healthcare SEO and digitization with marketers representing three of the top medical facilities in the world: Scott Mowery, senior director of digital operations at Cleveland Clinic; Read More
// By Jared Johnson // Digital marketing in healthcare is in the midst of an evolution, with some revealing trends, including a mixed view of customer relationship management (CRM) and emerging technologies, according to the 4th Annual State of Digital Marketing for Hospitals report. The report, administered by Greystone.Net and Klein & Partners, highlights responses Read More
Ask the Expert with Simon Dermer, Managing Director, eSSENTIAL Accessibility // By Jared Johnson // Healthcare organizations that invest in their patients with disabilities reap significant rewards. They enjoy loyalty and high patient satisfaction from the largest minority group in the world. But doing so requires going beyond the minimum requirements for website accessibility. It Read More
// By Jane Weber Brubaker // What is it about podcasts that makes the good ones so fun to listen to? Here’s what I think: It’s the same reason you wind up sitting in your parked car, having arrived at your destination, so you can hear the end of a great story on NPR. It’s Read More
Data-driven marketing is the holy grail in today’s environment of accountability. To get there, many organizations are investing in data scientists. Phoenix Children’s Hospital is one of them. In our new article, Jared Johnson shares his experience from Year One of having a data scientist on-board. Until very recently, Johnson was manager of marketing technology and Read More
// By Jared Johnson // Data-driven marketing is the holy grail in today’s environment of accountability. To get there, many organizations are investing in data scientists. Phoenix Children’s Hospital is one of them. In this article, Jared Johnson, manager of marketing technology and analytics at Phoenix Children’s, shares his experience from Year One of having Read More
The eHST Editorial Advisory Board is made up of leaders in the digital healthcare marketing field who are committed to shaping the future of the industry. They offer ongoing feedback on our editorial coverage, write occasional articles, and point us to developments and people eHST members like you should know about. I’m very pleased to Read More
“When a child wins the 6th-grade science fair, no one tells her, ‘Congrats! You’re going to make a great marketer one day!’ But maybe we should,” says Jared Johnson, a #DigitalHealth Top 100 Influencer and Phoenix Children’s manager of marketing technology and analytics. “The days of science and liberal arts being at opposite ends of Read More
// By Jared Johnson // When a child wins the 6th-grade science fair, no one tells her, “Congrats! You’re going to make a great marketer one day!” But maybe we should. The days of science and liberal arts being at opposite ends of the career spectrum are fading away, replaced with a call for curious Read More
// By Jane Weber Brubaker // A consumer’s experience on a website may be less than perfect at times. In most cases a badly designed website isn’t life-threatening, but in healthcare, being able to find the right information at the right time could actually make a difference. Are health system websites equal to the task? Read More
It took an Olympic swimmer, Rio bronze medalist Cody Miller, to raise public awareness of pectus excavatum: a chest wall deformity characterized by a caved-in appearance. The condition can cause compression of the heart and lungs. Pectus excavatum can be corrected through a surgical procedure known as the Nuss procedure. Jackie Hurley is Surgical Coordinator for Read More
// By Jane Weber Brubaker // It took an Olympic swimmer to raise public awareness of pectus excavatum. Cody Miller won a bronze medal in the men’s 100 meter breaststroke in the Rio games, and then followed up with a gold medal in the men’s 4 x 100 meter relay. It was a triumph that Read More