// By Susan Dubuque // Pregnancy tracking apps often compare fetal growth to fruits and vegetables. A blueberry. A peach. A watermelon. Inspira Health turned that familiar experience into the foundation of an award-winning digital marketing campaign. Discover how this clever maternity campaign increased engagement, online bookings, and patient volume.
The Billings Clinic location strategy webinar generated more questions than the panel could address live. In this follow-up, leaders from Billings Clinic and Geonetric share insights on what deserves a location profile, how to manage data across a growing health system, and how website structure can support search and AI discovery.
ROI & Performance Marketing Week Day 3
Presented Sept, 16, 2026
Panelists
Moderated by:
In this session, you’ll learn how to:
The digital front door is no longer a single access point. As patients move between health system websites, search, social media, and other digital touchpoints, marketers need to create connected experiences that make it easier for consumers to find care. In this report, you’ll learn how leading health systems are rethinking the digital front door.
// By Jared Johnson // As artificial intelligence becomes a primary way patients research symptoms, evaluate providers, and choose where to seek care, organizations face a growing challenge: inaccurate answers can put healthcare brands and patient trust at risk. Learn how AI hallucinations occur, why healthcare is uniquely vulnerable, and what organizations can do to reduce risk.
// By Therese Lockemy, MBA // The Billings Clinic location strategy webinar generated more questions than the panel could address live. In this follow-up, leaders from Billings Clinic and Geonetric share insights on what deserves a location profile, how to manage data across a growing health system, and how website structure can support search and AI discovery.
The Kids Mental Health Foundation designs digital experience around behavior, helping families and communities find support when they need it most. Through the website, the organization delivers on its mission to make mental health information and resources accessible, actionable, and easy to navigate.
Compliance regulations make digital ad tracking more difficult, but not impossible. Leaders from Ours Privacy and WelbeHealth explore recent research and offer practical use cases for healthcare marketers. Learn how marketers reach the right audience without compromising on compliance.
Navigate to the AdventHealth website for the first time and you’ll find images and content that apply to any healthcare consumer. But the moment you click on a specific service line or blog, that experience starts to change. Learn how AdventHealth uses CRM to personalize the consumer journey without compromising HIPAA regulations.
// By Susan Dubuque // The Kids Mental Health Foundation designs digital experience around behavior, helping families and communities find support when they need it most. Through the website, the organization delivers on its mission to make mental health information and resources accessible, actionable, and easy to navigate.
// By Kyle Hardner // Compliance regulations make digital ad tracking more difficult, but not impossible. Leaders from Ours Privacy and WelbeHealth explore recent research and offer practical use cases for healthcare marketers. Learn how marketers reach the right audience without compromising on compliance.
// By Wendy Margolin // Navigate to the AdventHealth website for the first time and you’ll find images and content that apply to any healthcare consumer. But the moment you click on a specific service line or blog, that experience starts to change. Learn how AdventHealth uses CRM to personalize the consumer journey without compromising HIPAA regulations.
Menopause is a universal experience for women. Novant Health’s virtual menopause clinic shows what happens when real patient needs and smart digital strategy align. Learn how Novant Health identified a gap in care, then aligned clinical leadership, operational readiness, and digital marketing to deliver strong results on a surprisingly small budget.
A new eHealthcare Strategy & Trends member roundtable featuring winners from the 2025 eHealthcare Leadership Awards
Presented August 4, 2026
Panelists:
Moderator:
Here are some of the topics that will be covered:
// By Susan Dubuque // Menopause is a universal experience for women. Novant Health’s virtual menopause clinic shows what happens when real patient needs and smart digital strategy align. Learn how Novant Health identified a gap in care, then aligned clinical leadership, operational readiness, and digital marketing to deliver strong results on a surprisingly small budget.
A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends
September 14-18, 2026
Hospital and health system marketing leaders must prove measurable ROI.
In today’s financially challenging environment, leaders in healthcare organizations scrutinize budgets and demand evidence that marketing investments drive profitability and growth.
The ROI & Performance Marketing Week will deliver a week of focused, one-hour sessions presenting strategies for proving the measurable impact of marketing and advertising. From brand awareness campaigns and physician referral strategies to targeted digital outreach, healthcare marketing experts will show how they connect spend with return, and how they position themselves as strategic partners at the leadership table.
Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.
As health systems expand through partnerships, acquisitions, and regional growth, maintaining accurate and useful location information becomes increasingly difficult. Here, we look at how Billings Clinic moved from fragmented location content to a more scalable, patient-centered model, and why that work now matters for access, search visibility, and AI-enabled discovery.
// By Therese Lockemy, MBA // As health systems expand through partnerships, acquisitions, and regional growth, maintaining accurate and useful location information becomes increasingly difficult. Here, we look at how Billings Clinic moved from fragmented location content to a more scalable, patient-centered model, and why that work now matters for access, search visibility, and AI-enabled discovery.
During a period of rapid growth through acquisitions, a health system may not have the luxury of time needed for a full website redesign. Read on to learn how targeted improvements vs. a complete website overhaul delivered value more quickly for The University of Kansas Health System.
// By Althea Fung // During a period of rapid growth through acquisitions, a health system may not have the luxury of time needed for a full website redesign. Read on to learn how targeted improvements vs. a complete website overhaul delivered value more quickly for The University of Kansas Health System.
Hospital websites are no longer just a place to publish service line content, provider profiles, and location pages. They now sit at the center of a much bigger job. Read on for practical advice on building a hospital website that can keep up with what comes next.
AI in Healthcare Marketing June 2026 Day 3 Session 1
Presented June 17, 2026 at 1 p.m. Eastern
Panelists:
Moderated by:
You’ll learn how to:
AI in Healthcare Marketing June 2026 Day 2 Session 2
Presented June 16, 2026 at 2:30 p.m. Eastern
Panelists:
Moderated by:
Learn how consumers across different segments want healthcare organizations to communicate about the role of AI in diagnosis, decision support, and the patient experience — and what builds confidence, transparency, and comfort as AI becomes a more visible part of care delivery.
AI in Healthcare Marketing June 2026 Day 1 Opening Keynote
Presented June 15, 2026
Panelists:
Moderated by:
What you’ll learn:
