Hospital Websites

Real Work, Real Results: An AI Delivery Lab

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AI in Healthcare Marketing June 2026 Day 3 Session 1

Presented June 17, 2026 at 1 p.m. Eastern

Panelists:

  • Kelly LaBarre, Senior Digital Marketing Manager, Connecticut Children’s
  • Matthew Carlson, Senior Director User Experience Design, The Ohio State University Wexner Medical Center
  • JC Chakravarty, VP of Strategy and Design, Modea

Moderated by:

  • Char Wilson, Principal Consultant, Char Wilson Consulting

You’ll learn how to:

  • How to use rapid prototyping and vibe coding to accelerate healthcare website development
  • How to build and optimize digital content for AEO and GEO performance
  • What Modea’s healthcare digital maturity survey reveals about AI investment levels, consumer perception, and ROI benchmarks
  • What it takes to make a healthcare website truly discoverable across AI-powered search and answer engines
  • and more.

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AI in the Exam Room: Managing Patient Expectations

AI in Healthcare Marketing June 2026 Day 2 Session 2

AI in Healthcare Marketing June 2026 Day 2 Session 2

Presented June 16, 2026 at 2:30 p.m. Eastern

Panelists:

  • Amanda Reimann, Senior Marketing Manager, Clinical Services University of Iowa Health Care
  • Morgan Lees, Director of Client Experience, Unlock Health

Moderated by:

  • Wendy Margolin, Contributing Writer, Plain-English Health Care

Learn how consumers across different segments want healthcare organizations to communicate about the role of AI in diagnosis, decision support, and the patient experience — and what builds confidence, transparency, and comfort as AI becomes a more visible part of care delivery.

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When AI Becomes How Work Gets Done

Opening Keynote June 15

AI in Healthcare Marketing June 2026 Day 1 Opening Keynote 

Presented June 15, 2026

Panelists:

  • Cristal Woodley, VP, Marketing and Communications, Renown Health
  • Taylor Pressler, MPH, MS, Sr. Director of Enterprise Analytics, Renown Health
  • Gregg Johnson, CEO, Invoca
  • Julia Sorensen, Vice President, Marketing – Market Research and Consumer Insights, Mass General Brigham

Moderated by:

  • Jane Weber Brubaker, Executive Editor, Plain-English Health Care

What you’ll learn:

  • How leaders are re‑architecting marketing and digital workflows with AI as the default path.
  • Examples of a real AI-driven workflow overhaul, from intake to output to governance that you can adapt for your own teams.
  • New operating roles and how they plug into existing teams and structures.
  • Guardrails that let non‑technical staff build useful agents without creating compliance and security headaches.
  • How to measure “AI as normal work” — from throughput gains on content and campaigns to better access, engagement, and conversion.

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Hospital Websites Carry More Weight. Is Your Digital Foundation Ready?

Meghan Eddy Crombie

// By Therese Lockemy, MBA // Hospital websites are no longer just a place to publish service line content, provider profiles, and location pages. They now sit at the center of a much bigger job. Read on for practical advice on building a hospital website that can keep up with what comes next.

AI in Healthcare Marketing Virtual Summit Is Back Next Week!

Opening Keynote Panelists: Cristal Woodley, vice president, marketing and communications, Renown Health; Taylor Pressler, MPH, MS, senior director of enterprise analytics, Renown Health; Gregg Johnson, CEO, Invoca; Julia Sorensen, vice president, marketing – market research and consumer insights, Mass General Brigham

// By Jane Weber Brubaker // It’s not too late to sign up for AI in Healthcare Marketing Week, eHealthcare Strategy & Trends’ new virtual summit. We offer it at no charge to employees of healthcare provider organizations. Don’t miss this opportunity to hone your AI knowledge and learn how you can bring greater value to your organization.

Does Your Health System’s Website Build Patient Trust? Or Break It?

Shaping Patient Trust Box

// By Char Wilson // Digital experience can either drive loyalty or drive patients away. Leaders from Cleveland Clinic, Renown Health, MDRG, and SearchStax weigh in on findings from recent research. Read on to learn from these experts how you can create digital experiences that strengthen your relationship with patients and consumers.

Showcase Your Best Work: The 2026 eHealthcare Leadership Awards Call for Entries is Open

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The 2026 eHealthcare Leadership Awards Call for Entries is officially open! In its 27th year, the eHealthcare Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, videos, campaigns, and other digital initiatives that drive marketing and business success across the healthcare industry. The deadline for submitting entries is June 26, 2026.

Trust Is Built in a Thousand Small Digital Moments

Andy Lyons

// By Therese Lockemy, MBA // Panelists from Roper St. Francis Healthcare, Emory Healthcare, Reason One, and WG Content explain why better healthcare design is not just about look and feel. It is about reducing friction, building trust, and making access easier for patients.

Submit Your Entries to the 2026 eHealthcare Leadership Awards

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// By Susan Dubuque // The 2026 eHealthcare Leadership Awards Call for Entries is officially open! In its 27th year, the eHealthcare Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, videos, campaigns, and other digital initiatives that drive marketing and business success across the healthcare industry. The deadline for submitting entries is June 26, 2026.

Shaping Patient Trust: 80% of Patients Say Digital Experience Shapes Trust: What Health Systems Need to Know

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Presented April 22, 2026

Your Presenters:

  • Amanda Todorovich, Enterprise Executive Director of Digital Marketing | Cleveland Clinic
  • Cristal Woodley, VP of Marketing | Renown Health
  • Kristy Roldan, VP of Growth | MDRG
  • Chris Pace, VP, Healthcare Industry | SearchStax Inc.

Moderated by:

  • Char Wilson, Owner & Principal Consultant, Char Wilson Consulting

You will learn:

  • What new research reveals about the connection between digital experience and patient trust
  • How search, navigation and self-service tools influence decision-making
  • Where hospital websites unintentionally create friction
  • The role of personalization and first-party data in strengthening engagement
  • How to reduce call center strain while improving brand perception

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Reimagining Hospital Websites: Many Doors, One Seamless Experience

jeffstewart

// By Jane Weber Brubaker // Leaders from Hackensack Meridian Health, CHRISTUS Health, and Intermountain Health share their vision for using AI, authentication, and tighter portal integration to reduce friction and make it easier for patients to get care. Read on for a forward-looking vision you can use to reimagine your organization’s digital ecosystem.

Websites with a Purpose, Part 1: Designing Digital Experiences That Drive Action

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// By Susan Dubuque // For years, hospital websites have tried to be everything at once. Along the way, they’ve grown more complex, crowded, and often difficult for patients to use. Learn how leading organizations build websites with intention and turn digital experiences into measurable drivers of engagement, access, and care.

AI Is Changing Search—But It’s Making Hospital Websites More Critical, Not Less

Muncs-Brad-Symetris

AI search and changing consumer behaviors may be reducing website traffic, but healthcare leaders say hospital websites are becoming more important, not less. Here, digital leaders from UCI Health, HonorHealth, and Symetris share how websites are evolving into high-intent, action-driving hubs powered by structured data, smarter workflows, and measurable ROI.

From Silo to System: Building a Scalable Location Strategy That Improves Findability

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Hospital Websites Day 4 Session 2 

Presented March 12, 2026 at 2:30 p.m. Eastern

Panelists:

  • Ben Dillon, CEO, Geonetric
  • Mandi Graham, Application Analyst IV, Billings Clinic
  • Jeff Giffin, Digital Marketing Liaison, Billings Clinic

Moderated by:

  • Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C

This session will cover:

  • Common challenges healthcare organizations face as location content grows and becomes harder to manage
  • Key components of an effective location strategy, from auditing and hierarchy to structured content
  • How user-focused location profiles can function like microsites within a broader site framework
  • Improving search visibility and patient clarity through consistent, well-structured location data
  • Building a location foundation that supports future digital initiatives and ongoing expansion

Day 4 Session 2 Speakers

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Creating Flexible Hospital Websites That Grow with Your Organization

Hospital Websites Day 4 Session 1 

Presented March 12, 2026 at 1:00 p.m. Eastern

Panelists:

  • Meghan Eddy Crombie, Senior Enterprise Account Executive, Optimizely
  • David Sturtz, Senior Vice President of Product, Geonetric
  • Julie Lindsay, Digital Strategy Consultant at Hospital Sisters Health System
  • Aaron Watkins, AVP, Digital Strategy, NorthBay Health

Moderated by:

  • Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C

You’ll hear perspectives on:

  • How health systems evaluate platform needs, prioritize capabilities, and build a business case for change
  • How to create a scalable digital foundation that supports ongoing growth and improvement
  • Where platforms and implementation partners each play a critical role in achieving long-term value
  • How to plan for “what’s next” (including AI, search, and experience optimization) with clear use cases, not buzzwords

Day 4 Session 1 Speakers

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Ask Us Anything: AI Search + the Future of Website Content

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Hospital Websites Day 3 Session 2 

Presented March 11, 2026 at 2:30 p.m. Eastern

Panelists:

  • Amanda Todorovich, Cleveland Clinic
  • Ahava Leibtag, Aha Media Group

Moderator:

  • Lacey Reichwald, Aha Media Group, as moderator

Ask us about:

  • How AI search is changing traffic, SEO, and web strategy
  • What “AI-ready” content actually looks like — and how to get started
  • Whether your content still matters (spoiler: yes)
  • What to do now to future-proof your site content for LLMs and chatbots
  • The role of E-E-A-T, branding, and trust when users don’t even visit your site

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How Content Informs Digital Transformation

How Content Informs Digital Transformation

Hospital Websites Day 3 Session 1 

Presented March 11, 2026 at 1:00 p.m. Eastern

Panelists:

  • Heather Linder, VP, Brand and Growth Marketing, OU Health
  • Kalee Hildreth, Executive Director of Digital Transformation and Marketing Operations, UChicago Medicine

Moderated by:

  • Ahava Leibtag, Founder and CEO, Aha Media Group

You’ll hear about:

  • How content operations and governance set you up for AI tools like chatbots and generative search
  • What it means to write for AI, not just for SEO — and how to do both
  • Why healthcare organizations can’t afford to separate content from brand or digital product strategy
  • How smart, structured content connects patient experience, access, and growth
  • Why “digital transformation” must also be content transformation — and organizational transformation

Day 3 Session 1 Speakers

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Healthcare Websites with a Purpose

Healthcare Websites with a Purpose

Hospital Websites Day 2 Session 1 

Presented March 10, 2026 at 1 p.m. Eastern

Panelists:

  • Cynthia Li, Vice President, Client Partnership, Huge
  • Joseph Unger, Senior Manager of Digital Products, Atlantic Health
  • Amy Augenstein, Senior Specialist Consumer Experience Platform, Atlantic Health
  • TJ Kottenstette, Digital Strategist, The Kids Mental Health Foundation, Nationwide Children’s Hospital

Moderator:

  • Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

In this session, you’ll learn:

  • How leading organizations define the primary job of a website — and design around that purpose rather than defaulting to a redesign
  • When a specialized or campaign-based site makes strategic sense — and when it doesn’t
  • The differences (and surprising similarities) between designing for access to care and designing for education, reassurance, and community support
  • How to move beyond “reskinning” and instead make meaningful improvements to structure, content, and experience
  • Where personalization and AI-driven tools create measurable value — and where they introduce unnecessary complexity
  • Which metrics truly influence leadership confidence and digital investment
  • How marketing, IT, and agency partners can work together to build purposeful experiences without slowing innovation

Websites with a Purpose Speakers

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