Focus On Digital Front Door: How Health Systems Are Closing the Digital Experience Gap
This new report examines how leading hospitals and health systems around the country create digital experiences that work for patients.
Hackensack Meridian, Intermountain, and UCLA Health Prove Digital Transformation Is About Culture, Not Tools
This year’s Mark Gothberg eHealthcare Organizational Commitment Award winners — Hackensack Meridian Health, Intermountain Health, and UCLA Health — redefine what it means to lead in a digital-first world. Get a closer look at how each of these award-winning organizations brings its mission to life through forward-thinking digital strategies.
Beyond Digital: How Three Health Systems Turned Transformation into a Way of Life
// By Susan Dubuque // This year’s Mark Gothberg eHealthcare Organizational Commitment Award winners — Hackensack Meridian Health, Intermountain Health, and UCLA Health — redefine what it means to lead in a digital-first world. Get a closer look at how each of these award-winning organizations brings its mission to life through forward-thinking digital strategies.
Transforming Patient Acquisition with AI-Powered Conversation Intelligence
Presented November 18, 2025
Discover how Emory Healthcare and University Hospitals connect the dots between digital touchpoints and phone conversations, creating seamless experiences that drive patient acquisition and retention.
Your Presenters:
- Allyzon Zahorcak, Director, Performance Marketing, Emory Healthcare
- Noah Brooks, Manager of Analytics & Strategy, University Hospitals
- Lyndey Brock, Director of Account Management Health, Healthcare Vertical, Invoca
Moderated by:
- Jane Weber Brubaker, Executive Editor, Plain-English Health Care
You’ll Learn:
- How to track call conversions back to the exact ad or keyword that drove them.
- How you can automate bidding strategies and optimize for high-value patient calls.
- How to improve your website by understanding which interactions led to calls.
- How to use digital intent data to route callers to the most qualified agent or care location, improving first-call resolution.
2025 eHealthcare Leadership Awards Honor Outstanding Healthcare Digital Initiatives
Winners of the 2025 eHealthcare Leadership Awards were announced on November 9th at an awards presentation held during the Healthcare Internet Conference. More than 270 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms.
2025 eHealthcare Leadership Award Winners Announced
// By Susan Dubuque // Winners of the 2025 eHealthcare Leadership Awards were announced on November 9th at an awards presentation held during the Healthcare Internet Conference. More than 270 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms.
Closing the Maternal Mortality Gap: How Ochsner Health Uses Digital Monitoring to Save Lives
The United States has one of the highest maternal mortality rates among developed nations. Ochsner Health’s Connected MOM program rewrites the script on maternal mortality with remote monitoring and digital education. Read on to learn how this program helps flag problems before they become emergencies.
Digital-First Storytelling: Valley Children’s Turns Its Annual Report Into an Immersive Online Experience
Valley Children’s Healthcare wanted its 2023 annual report to be more than a retrospective. The health system reimagined the experience as an immersive, digital-first storytelling platform. Discover how Valley Children’s created its digital report, the channels used for sharing it, the unique design features, and the impact it achieved.
2025 Healthcare Marketing Compliance Survey
The 2025 Healthcare Marketing Compliance Survey provides marketing leaders a snapshot of the state of tracking and privacy compliance for digital marketing in healthcare.
Complete the survey today, and you’ll receive:
- Early access to the survey results once they are fully compiled
- Valuable, exclusive data about the state of healthcare marketing compliance
- A chance to win a $200 Amazon gift card!
‘Clarity and Control’: 3 Healthcare Marketing Leaders Reveal How to Grow Smarter, Not Louder
In a recent webinar, three marketing leaders took the conversation about customer growth up a notch — from patient acquisition tactics and media spend to what should be the heart of effective strategies. Learn how they view the challenges and opportunities of growth, where to focus efforts, and how to grow smarter.
How Ochsner’s Connected MOM Program Closes Gaps in Maternal Health
// By Althea Fung // The United States has one of the highest maternal mortality rates among developed nations. Ochsner Health’s Connected MOM program rewrites the script on maternal mortality with remote monitoring and digital education. Read on to learn how this program helps flag problems before they become emergencies.
Digital Showcase: Valley Children’s Brings Its Story to Life in a Digital-First Annual Report
// By Susan Dubuque // Valley Children’s Healthcare wanted its 2023 annual report to be more than a retrospective. The health system reimagined the experience as an immersive, digital-first storytelling platform. Discover how Valley Children’s created its digital report, the channels used for sharing it, the unique design features, and the impact it achieved.
Access, Experience, and Market Intelligence Drive Strategic Growth
// By Jane Weber Brubaker // In a recent webinar, three marketing leaders took the conversation about customer growth up a notch — from patient acquisition tactics and media spend to what should be the heart of effective strategies. Learn how they view the challenges and opportunities of growth, where to focus efforts, and how to grow smarter.
Focus On Hospital Websites: Get Proven Tactics to Boost Findability, Engagement, and Conversions
In this new report from eHealthcare Strategy & Trends, you’ll discover how leading hospitals and health systems around the country optimize their websites to attract patients, improve user experience, and strengthen their digital brand presence.
7 Factors to Consider When Evaluating Provider Search Platforms
For marketing leaders in healthcare, the provider search experience isn’t just a digital tool — it’s a reflection of your brand, a driver of patient loyalty, and a key lever for growth. A well-integrated provider search platform can directly impact patient acquisition, retention, and satisfaction scores.
How Do You Choose the Right Provider Search Platform for a Seamless Patient Experience?
// By Michael Kinkaid // For marketing leaders in healthcare, the provider search experience isn’t just a digital tool — it’s a reflection of your brand, a driver of patient loyalty, and a key lever for growth. A well-integrated provider search platform can directly impact patient acquisition, retention, and satisfaction scores.
FirstHealth of the Carolinas Redesigns Website to Meet Evolving Consumer Expectations
// By Althea Fung // In today’s healthcare landscape, a hospital’s website is its digital front door and often its most powerful marketing tool. Recognizing this, FirstHealth of the Carolinas launched a comprehensive website redesign in 2023. Learn how FirstHealth improved access and experience, increased site traffic, and picked up several industry awards along the way.
Celebrating Digital Excellence: Submit Your Entries for the 2025 eHealthcare Leadership Awards
The 2025 eHealthcare Leadership Awards Call for Entries is officially open! Now in their 26th year, the eHealthcare Leadership Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, apps, videos, campaigns, and digital initiatives that drive marketing and business success across the industry. The deadline for entries is June 27, 2025.
The 2025 eHealthcare Leadership Awards Are Now Open
// By Susan Dubuque // The 2025 eHealthcare Leadership Awards Call for Entries is officially open! Now in their 26th year, the eHealthcare Leadership Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, apps, videos, campaigns, and digital initiatives that drive marketing and business success across the industry. The deadline for entries is June 27, 2025.
9 Strategies for healthcare reputation management
A free white paper, published by Birdeye
In this guide, you’ll learn:
- Connect with patients on the most effective channels
- Leverage online reviews to build trust and attract new patients
- Position your practice as a top choice with Google Seller Ratings
- Turn insights into actionable strategies to delight patients
Websites and Beyond: Transforming Patient Experience
Presented March 27, 2025
Panelists:
- Ben Dillon, CEO, Geonetric
- Roc Johnson, Director, Digital Strategy, UNC Health
- Adrienne Woods, Vice President, Digital Engagement, Hackensack Meridian Health
Moderator:
- Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards
We’ll be discussing:
- How user-friendly websites are the cornerstone of patient access, engagement, and information. For patients across the full range of digital experiences.
- The growing role of mobile apps as part of a connected patient experience.
- How online appointment scheduling empowers patients with seamless, self-service options.
- Why personalized patient portals are essential for secure access to medical records, test results, and direct communication with providers.
- Ways telehealth and virtual care expand access through video consultations and remote monitoring.
- AI-driven chatbots and virtual assistants’ place in enhancing engagement and providing instant responses to common patient inquiries.
Focus On Digital Front Door: How Hospitals and Health Systems Create Seamless and Integrated Digital Patient Experiences
In this new report from eHealthcare Strategy & Trends, you’ll discover effective digital front door strategies you can put to work to attract and retain patients, improve operational effectiveness, and achieve sustainable growth.
Memorial Hermann “Moments” Campaign Shares Powerful First-Person Stories of Healing
Kel’s deeply personal story is told entirely in the first person. So is Sarah’s story, chronicling her risky surgery to remove a mass of abnormal blood vessels. Their stories are featured in Memorial Hermann’s “Moments” campaign. Explore how this campaign showcases transformative experiences taking place at Memorial Hermann through in-depth, first-person storytelling.
$48 Million in Value in Two Years: How the Providence App Reshapes Patient Access and Experience
As consumers, we know from personal experience how hard it can be to find and get care when we need it. One way Providence makes it easier is through the Providence app. Learn how the app drove $26 million in attributed revenue and an additional $22 million in operational efficiencies.
Moments That Shape Us: The Power of First-Person Storytelling
// By Melissa Sher // Kel’s deeply personal story is told entirely in the first person. So is Sarah’s story, chronicling her risky surgery to remove a mass of abnormal blood vessels. Their stories are featured in Memorial Hermann’s “Moments” campaign. Explore how this campaign showcases transformative experiences taking place at Memorial Hermann through in-depth, first-person storytelling.