How Digital Innovation is Transforming Patient Care at Stanford Medicine Children’s Health

The web and mobile transformation initiatives at Stanford Medicine Children’s Health focus on enhancing the experience for patients and families by providing digital tools at every touchpoint throughout their care. Stanford Medicine Children’s Health was one of four health-related organizations to receive the Mark Gothberg eHealthcare Organizational Commitment Award at the 23rd Annual eHealthcare Leadership Read More

Call for Entries for the 2023 eHealthcare Leadership Awards Now Open

// By Susan Dubuque // We’re pleased to announce that the 2023 eHealthcare Leadership Awards Call for Entries is officially open! It’s time to review all the great things you’ve accomplished and prepare to receive the recognition you deserve. Throughout the pandemic, digital tools and tactics saved the day — allowing organizations to maintain productivity by Read More

AI Tools You Need to Boost Your Healthcare Marketing on Social Media

As hospitals and health systems seek to expand their digital presence, they are increasingly turning to AI-powered tools to enhance their social media marketing strategies. So, is your organization staying on top of the AI trends? You’ve likely already experienced this scenario. You sidle up to your computer, scroll to ChatGPT, and type in a Read More

Data Management Is Key to Successful Digital Patient Initiatives

// By Ron Shinkman // Competent data management can be even more crucial than any specific consumer-oriented patient initiative. When tasked with creating digital services to help patients find the right office or medical department at Oregon Health & Science University (OHSU) in Portland, Lisa Williams smacked right into a brick-and-mortar reality: Many buildings dotting Read More

HIPAA Compliance and Online Tracking: New Guidance for Healthcare Marketers

“In December 2022, the Office of Civil Rights put the hammer down, shoring up HIPAA regulations to cover online tracking technologies that could compromise consumer privacy. Healthcare marketers must take a proactive role in responding,” writes James A. Gardner. “Healthcare marketing is full of important acronyms, but HIPAA — the federal Health Insurance Portability and Read More

Stanford Medicine Children’s Health Receives Top Honor at 23rd Annual eHealthcare Leadership Awards Presentation

// By Susan Dubuque // The web and mobile transformation initiatives at Stanford Medicine Children’s Health focus on enhancing the experience for patients and families by providing digital tools at every touchpoint throughout their care. Stanford Medicine Children’s Health was one of four health-related organizations to receive the Mark Gothberg eHealthcare Organizational Commitment Award at Read More

Trendwatch: Latest Mobile Design Trends for Healthcare in 2023

Like mobile devices, mobile design is always on the move, constantly adapting to consumer expectations and technology capabilities. We’ve seen trends like M-Dot come and go, followed by responsive design, adaptive design, mobile-first, and device-agnostic design. The crossover year — when mobile usage of the internet overtook desktop usage for the first time — was Read More

Time to Give TikTok a Try: How to Make It Work for Your Healthcare Marketing

// By Melanie Graham // You might scoff at the idea of launching a healthcare marketing campaign on TikTok. But the truth is, your audience is there and waiting to hear from you. We sat down with Amanda Herriman and Craig Fairfield from Wax Custom Communications to learn how to optimize content for this massively Read More

HIPAA Compliance 2023: A Guide to Google, Meta, and Other Online Tracking Tools

// By James A. Gardner // In December 2022, the Office of Civil Rights put the hammer down, shoring up HIPAA regulations to cover online tracking technologies that could compromise consumer privacy. Healthcare marketers must take a proactive role in responding. Healthcare marketing is full of important acronyms, but HIPAA — the federal Health Insurance Read More

How to Make the Most Out of Your Email Marketing? Our Exclusive Q&A with Jay Schwedelson

Small tweaks to your email campaigns can add up to big gains. Email has been around longer than most other forms of digital media. “Every company on the planet does it, but it’s sometimes a forgotten channel,” says email expert Jay Schwedelson. Email marketing has a lot of benefits, as we’ll see, but are healthcare Read More

What Are the Latest Trends in Mobile Design and Usability for Healthcare?

Ask the Expert, with Gregg Shanefelt, Principal Engineer, Mobile Development at Phase2 // By Jane Weber Brubaker // Designing to meet consumer expectations is not a one-and-done proposition. Like mobile devices, mobile design is always on the move, constantly adapting to consumer expectations and technology capabilities. We’ve seen trends like M-Dot come and go, followed Read More

Focus on Content Marketing: A Spotlight on Content Marketing Trends for Healthcare Marketers

In this exclusive report from eHealthcare Strategy & Trends, we highlight the many ways that content marketing is being used by hospitals and health systems around the country.

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Northern Light Health Campaign Counters Loneliness by Reconnecting People With Care

If you’ve been feeling lonely lately, you’re not alone. Unfortunately, loneliness is steadily rising in the U.S. In 2019, a study on loneliness from Cigna found that three in five Americans (61 percent) reported feeling lonely, compared to about 54 percent in 2018. The COVID-19 pandemic only worsened the loneliness epidemic in this country. Cigna’s Read More

How AI Makes Healthcare Social Media Marketing Easier and Faster

// By Wendy Margolin // In these early days of AI use, it can feel like magic. Naysayers will argue that AI delivers cookie-cutter responses and doesn’t create engaging content. But can it? Read this article to find out. You’ve likely already experienced this scenario. You sidle up to your computer, scroll to ChatGPT, and Read More

Best Ways to Rev Up Your Email Response Rates

Ask the Expert, with Jay Schwedelson, founder of SubjectLine.com and CEO of Outcome Media // By Jane Weber Brubaker //   Small tweaks to your email campaigns can add up to big gains. Email has been around longer than most other forms of digital media. “Every company on the planet does it, but it’s sometimes Read More

5 Areas of Digital Operations You Shouldn’t Compromise on When Finances Are Tight

“When you’re asked to make budget cuts, some things should not be on the chopping block,” writes JoAnne Gritter in a new article. “Who will visit your website or download your app today? What about in the future? Who in your health system will be responsible for serving patients, clinicians, and other visitors after your Read More

Northern Light Health Tackles Loneliness with ‘How Are You?’ Campaign

// By Althea Fung // Loneliness is an epidemic worsened by the pandemic. It hits some age groups harder than others. A campaign designed to help people assess their level of loneliness is helping people connect with one another and the care they need. If you’ve been feeling lonely lately, you’re not alone. Unfortunately, loneliness Read More

ChatGPT and the Future of AI in Healthcare Communication

Is AI the new normal in healthcare communication? When ChatGPT was released to the public in November 2022, it gained more than a million users within five days. Since then, there are already more than 100 million users worldwide, making it the fastest-growing consumer application in history. In this brave new world of ChatGPT, most Read More

Focus on Artificial Intelligence: The State of AI in Digital Healthcare Marketing

In this exclusive report from eHealthcare Strategy & Trends, we examine the current state of AI usage in healthcare by sharing case studies and successful implementation practices from industry leaders and innovators.

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Managing Your Online Presence When Money Is Tight: Where Not to Scrimp and Save

// By JoAnne Gritter // An ounce of prevention is worth a pound of cure. When you’re asked to make budget cuts, some things should not be on the chopping block. Who will visit your website or download your app today? What about in the future? Who in your health system will be responsible for Read More

CRM Success in Healthcare: Integration and Automation

The rapid, COVID-driven pace of innovation that some saw as the pandemic’s silver lining is slowing down. As we pick up where we left off, we see that some of the challenges that were dogging provider organizations before the onset of the pandemic are still there. CRM is one example. Many healthcare organizations that have Read More

What Does AI Mean for the Future of Healthcare Communication?

// By Wendy Margolin // In the brave new world of ChatGPT, most healthcare communicators and medical writers waver between somewhat nervous and cautiously optimistic. If a pharmaceutical researcher asks ChatGPT about a drug’s efficacy, is that considered a clinical trial? Does it need to be filed on ClinicalTrials.gov? These were the provocative questions that Read More

How Predictive Search Can Improve the Consumer Online Experience

Predictive search can help your health system’s website be quicker, easier, and more accurate for consumers. Couple that with voice recognition technology and you can help make your website more valuable and accessible to more people than ever. Thanks to new tools and technology, you can make that happen in weeks. To get good search Read More

What It Takes to Achieve CRM Success

// By Jane Weber Brubaker // Baptist Health in Jacksonville, Florida knew it needed to consolidate its data and technology platforms to make them usable for marketing and to better serve consumers, patients, and internal stakeholders. The rapid, COVID-driven pace of innovation that some saw as the pandemic’s silver lining is slowing down. As we Read More

Healthcare Marketing to the Hispanic Community: A Growing Market Segment

The Hispanic population is growing, and so is its buying power. How will your health system meet their needs? Hispanics are the largest, youngest, and fastest-growing population in the United States. Since 1970 — when Hispanics made up 5 percent of the population (about 9.6 million), the Hispanic population has grown more than sixfold. It’s Read More