Member Webinar: Digital Health Strategies that Will Shape the Future

How the pandemic has accelerated digital innovation in care delivery — and how you can take advantage of new models to meet consumer expectations

An eHealthcare Strategy & Trends webinar on demand for healthcare marketers and digital strategists.

The COVID-19 pandemic has created opportunities to transform care delivery with digital solutions and spawned digital health strategies that will define the future.

Which emerging digital solutions have the most power to disrupt? What does this mean for the future of telehealth? Or hospital care at home? What new challenges have emerged that we must pay attention to?

This panel discussion will focus on how health systems and technology leaders are pivoting and developing their digital health plans and products in response to the new landscape, and how they are partnering with vendors, incubators, and accelerators in new ways as digital health solutions proliferate.

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Data Is Redefining the Patient Experience and Driving Revenue in Healthcare

// By Sachin Kalra // According to IDC, data in healthcare is expected to grow at a rate of 36 percent per year through 2025, outranking industries such as manufacturing, media, and financial services. This is no accident. Data has long been a driver of change in the healthcare industry, and its impact has been Read More

Submit Your Entry to the 2021 eHealthcare Leadership Awards!

It’s May, and if you’re part of the digital healthcare marketing community, you know what that means… the Call for Entries for the 2021 eHealthcare Leadership Awards is officially open! What a year it has been. Last year around this time, we were hoping the worst was over and we could begin to get back Read More

eHealthcare Leadership Awards: Recognizing Excellence in COVID-19 Communications

// By Jane Weber Brubaker // The past 12 months have pushed healthcare organizations to adapt quickly and build resilience to meet the ever-changing circumstances brought on by the pandemic. Communicators in healthcare organizations have had to continuously anticipate the pandemic-related information needs of their organizations and communities and create multidirectional, multiplatform, multichannel communications to Read More

Call for Entries for the 2021 eHealthcare Leadership Awards Is Open

// By Jane Weber Brubaker // It’s May, and if you’re part of the digital healthcare marketing community, you know what that means… the Call for Entries for the 2021 eHealthcare Leadership Awards is officially open! What a year it has been. Last year around this time, we were hoping the worst was over and Read More

Conversational Interfaces Are Transforming Healthcare’s Digital Front Door

Learn how an AI chatbot and live chat platform has been a “game changer” at Virtua Health — and how you can leverage conversational technology to meet consumer needs

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What Are the Top Digital Priorities as We Move Out of the Pandemic?

We’re fortunate at eHealthcare Strategy & Trends to have a talented and dedicated group of advisors with diverse backgrounds and experience — senior executives from leading healthcare organizations, digital agencies, and consulting groups. So when we wanted to get a broad perspective on where things are likely to go as we move out of the Read More

As we come out of the pandemic, what are the top digital priorities for healthcare organizations as they get back to business?

Ask the Expert, with the eHealthcare Strategy & Trends Editorial Advisory Board // By Jane Weber Brubaker // We’re fortunate at eHealthcare Strategy & Trends to have a talented and dedicated group of advisors with diverse backgrounds and experience — senior executives from leading healthcare organizations, digital agencies, and consulting groups. So when we wanted Read More

eHealthcare Monthly Roundup #1

Watch the pilot episode of our monthly video roundup of the latest stories from eHealthcare Strategy & Trends. A low-tech inpatient telehealth solution at Boston Children’s Hospital. Marketing lessons from Futurescan. Physician social media ambassadors at Mount Sinai Health System. An interview with the principal transformation consultant for strategy and digital health at Henry Ford Health System. And creating connected digital experiences at Baystate Health and Banner Health.

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When Digital Platforms for Scheduling COVID-19 Vaccination Appointments Leave Some Seniors Shut Out, Others Step In to Help

// By Jim Samuel // Scheduling appointments for the COVID-19 vaccine was supposed to be easy because of digital tools. But digital tools have proven difficult to use for many older Americans. To help, some hospitals, health systems, and public health departments have embraced older technology, while community residents have stepped in to help. Adults Read More

How Technology Can Help Manage the Crush of Vaccine Demand

On January 13, the headline on NJ.com read “Major expansion of New Jersey COVID vaccine eligibility starts tomorrow.” Overnight, 4.47 million New Jersey residents age 65 and older and those between 16 and 64 with certain medical conditions became eligible to receive a vaccination at one of the state’s 123 approved sites. “New Jersey opened Read More

Banner Health Shifts to Consumer-First Zero-Click Strategy

2020 marked the end of a decade-long period in which MarTech teams focused their time on learning the rules of engagement for channels such as social media, mobile apps, and responsive websites. But a single platform or tool doesn’t meet complex consumer needs. Hospitals and health systems won’t be prepared to meet the changing needs Read More

When Your State Opens Vaccine Eligibility Floodgates, How Do You Keep Up with Demand?

// By Jane Weber Brubaker // On January 13, the headline on NJ.com read “Major expansion of New Jersey COVID vaccine eligibility starts tomorrow.” Overnight, 4.47 million New Jersey residents age 65 and older and those between 16 and 64 with certain medical conditions became eligible to receive a vaccination at one of the state’s Read More

Reducing Friction for Consumers Creates Value for Baystate Health and Banner Health

// By Jared Johnson // Hospitals and health systems won’t be prepared to meet the changing needs of consumers without a shift in their digital focus, according to the two featured panelists at eHealthcare Strategy & Trends’ recent webinar. Jill McCormick, director of design and innovation at Baystate Health, and Chris Pace, chief digital marketing Read More

Even the Experts Have Trouble Finding Specialists

“Few things are more routine — pre-pandemic, anyway — than the semiannual dental cleaning,” says Neal Linkon. “Routine, that is, until the dentist stops in for a quick exam and asks: ‘How long have you had that white spot on your tongue?’ “I had no idea what she was talking about. But the quarter-size white Read More

How To Encourage the Reluctant To Get Vaccinated

Three experts from Geonetric recently shared tips for overcoming community hesitancy and misinformation about getting vaccinated. “There’s a lot of interest in this topic,” says David Sturtz, vice president of marketing and business development. Sturtz, along with Stella Hart, content strategist and writer, and Tim Lane, director of digital marketing, reviewed data concerning people’s beliefs Read More

2021 Digital Initiatives from 2 Leading Health Systems

How Banner Health and Baystate Health are Creating Quality Digital Experiences for Prospects and Patients

Where can your health care organization focus your efforts in 2021 to improve the digital experience for your prospects and patients to differentiate your brand, drive key business metrics, and win in the marketplace?

To meet the changing needs of healthcare consumers, digital teams at two leading organizations are changing focus – moving beyond mastering discrete channels or platforms and focusing instead on delivering the connected digital experiences that healthcare consumers expect.

Hear from Jill McCormick, Director of Design and Innovation at Baystate Health and Chris Pace, Chief Digital Marketing Officer at Banner Health, as they share the initiatives their organizations are focusing on to create those connected digital experiences for prospects and patients.

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How Do We Change People’s Minds About Getting the Vaccine?

// By Wendy Stark Healy // The release of the first COVID-19 vaccines in mid-December made Geonetric’s webinar, “Support Your COVID-19 Vaccination Efforts with Your Marketing Strategy,” very timely. Three experts from the agency shared tips for overcoming community hesitancy and misinformation about getting vaccinated. “There’s a lot of interest in this topic,” says David Read More

Leverage Your EHR To Boost Your Marketing Efforts

When Virtua Health, a southern New Jersey-based health system, acquired Lourdes Health System in 2019, the leadership team decided it would be a good time to continue to build on how the now five-hospital system was investing in its marketing initiatives. “[The marketing department] had an opportunity to build technology platforms that could help them Read More

My Personal “Find a Doctor” Journey

// By Neal Linkon // Few things are more routine — pre-pandemic, anyway — than the semiannual dental cleaning. Routine, that is, until the dentist stops in for a quick exam and asks: “How long have you had that white spot on your tongue?” I had no idea what she was talking about. But the Read More

How Virtua Health Turned Its EHR into a Powerful Marketing Tool

// By Althea Fung // When Virtua Health, a southern New Jersey-based health system, acquired Lourdes Health System in 2019, the leadership team decided it would be a good time to continue to build on how the now five-hospital system was investing in its marketing initiatives. “[The marketing department] had an opportunity to build technology Read More

Time for a Brand-New Model of Care Delivery?

Predictions for 2021 are still anyone’s guess, according to Paul Szablowski: “The coronavirus continues to rage, and many economists are forecasting slow economic growth.” Nonetheless, Szablowski, an independent consultant and former senior vice president of brand experience at Texas Health Resources, sees room for hope: “Amid the uncertainty, there is opportunity. “Healthcare and digital health Read More

Opportunity Amid Uncertainty: A Vision for Tomorrow

// By Paul Szablowski // Predictions for 2021 are still anyone’s guess. The coronavirus continues to rage, and many economists are forecasting slow economic growth. Bloomberg reported in mid-November that the increase in COVID-19 cases and resulting new restrictions “threaten to temper momentum for the economic recovery even amid positive news about a vaccine.” Amid Read More

Dynamic Personalization in Healthcare Websites

Seventy-five percent of consumers prefer to do business with organizations that create personalized and relevant shopping experiences. But 60 percent of healthcare consumers report they don’t get that from healthcare organizations. There’s a huge opportunity to improve customer experience and increase conversions by bridging this gap.

Personalization can help connect the dots between consumer pain points and your healthcare services — helping consumers get value by more quickly and efficiently finding relevant information they seek, while allowing health systems to cross-promote services, improve loyalty, and drive patient volume. Done correctly, it’s a win-win.

In this session you’ll hear from experts who have worked with organizations including Duke Health, Geisinger, Johns Hopkins, and Cleveland Clinic. They’ll discuss how to use personalization tools to customize healthcare experiences while staying on the right side of HIPAA and the compliance department. You’ll get real-world examples and best practices to optimize your hospital website, leverage customer data safely, and deliver the more “Amazon-like” digital experience consumers expect.

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How To Get the Marketing Dollars You Need in 2021

The American Hospital Association estimates that hospitals and health systems across the country have lost more than $200 billion as a result of the pandemic, and total losses may top more than $320 billion by the end of 2020. With COVID-19 cases still surging, how will health systems address the healthcare needs of their communities Read More