Ask the Expert, with Drew Diskin, Director of Marketing Technology, Virtua Health // By Jared Johnson // Data available to marketers today is key to creating brand experiences that last, but only when used at patients’ decision points. Drew Diskin, director of marketing technology for Virtua Health, recently shared with me how the healthcare system Read More
Learn the biggest takeaways from 2019, what to expect for 2020, and why user experience is at the heart of it all. // By Ben Dillon // Toward the beginning of a new year, everyone gets excited about trends. But trends don’t start or end in a single year. Sometimes they are more of a Read More
“[W]e must acknowledge the unmatched role of hospitals and health systems as caretakers of our communities,” says Keir Bradshaw, executive vice president of MERGE. “Digital accessibility goes beyond mere compliance measures. It’s a way to extend care to the community just as compassionately online as we do on-site.” Read on for an excerpt of Bradshaw’s Read More
“Healthcare organizations are finding out that winning in today’s highly competitive and increasingly digital market requires a new approach — one that aligns marketing and brand management with patient experience (PX),” says Patric Wiesmann of Reputation.com. “And that alignment is happening more often on Google and not your healthcare organization’s website.” Here’s an excerpt from Read More
Over the past 25 years, healthcare marketers have experienced several waves of digital disruption, from the adoption of the web to SEO, social media, and mobile devices. The latest wave? Voice. But voice assistants are not just a trendy marketing tool — they can provide many benefits for patients, health systems, and clinicians: Patients are Read More
// By Jared Johnson // It’s time to make more room for innovation in our marketing and strategy, according to participants at SHSMD Connections 2019. SHSMD Connections, the annual conference of the Society for Healthcare Strategy and Market Development, was held September 8-11 in Nashville, Tennessee. The conference included inspirational keynotes, 140+ solution providers, informative Read More
// By Keir Bradshaw // Statistics paint a realistic picture of why healthcare organizations need to make their websites and other digital assets accessible to those with disabilities. For starters, there’s the fact that disability affects just over one in every four people1 living in U.S. communities. From a pure business perspective, hospitals and health systems simply can’t afford to shut the digital front door on 26 percent of their potential patient populations. Then Read More
// By Patric Wiesmann // Healthcare organizations are finding out that winning in today’s highly competitive and increasingly digital market requires a new approach — one that aligns marketing and brand management with patient experience (PX). And that alignment is happening more often on Google and not your healthcare organization’s website. That’s because in this Read More
// By Melanie Graham // Over the past 25 years, healthcare marketers have experienced several waves of digital disruption, from the adoption of the web to SEO, social media, and mobile devices. The latest wave? Voice. But voice assistants are not just a trendy marketing tool — they can provide many benefits for patients, health Read More
If you think it’s expensive and time-consuming to protect your healthcare organization’s data, you’re right. But just look at the cost of not having a solid security program and experiencing a healthcare breach. You needn’t look far. A breach can be financially devastating. It will ruin your reputation. It will call into question your organization’s Read More
// By Cheryl L. Serra // If you think it’s expensive and time-consuming to protect your healthcare organization’s data, you’re right. But just look at the cost of not having a solid security program and experiencing a healthcare breach. You needn’t look far. A breach can be financially devastating. It will ruin your reputation. It Read More
Consumers want faster access to healthcare, providers want to improve the patient relationship, and reimbursement rates for telemedicine are getting better. Combine these factors and it becomes clear — telemedicine is going mainstream. Telemedicine claims have increased 624 percent from 2014 to 2018, according to FAIR Health, a nonprofit healthcare data collection company. Most of Read More
// By Marcia Simon, APR // Consumers want faster access to healthcare, providers want to improve the patient relationship, and reimbursement rates for telemedicine are getting better. Combine these factors and it becomes clear — telemedicine is going mainstream. Telemedicine claims have increased 624 percent from 2014 to 2018, according to FAIR Health, a nonprofit Read More
In a TED Talk earlier this year, Jeanne Pinder, founder and CEO of ClearHealthCosts.com, describes a situation that is all too familiar. Three members of her family had minor surgery, comparable in scope, each requiring about half an hour. The bills, just looking at anesthesia, ranged from $2,000 to $6,000. “It got me thinking,” she Read More
// By Jane Weber Brubaker // In a TED Talk earlier this year, Jeanne Pinder, founder and CEO of ClearHealthCosts.com, describes a situation that is all too familiar. Three members of her family had minor surgery, comparable in scope, each requiring about a half an hour. The bills, just looking at anesthesia, ranged from $2,000 Read More
Sneak Peek at 23rd Annual Greystone.Net Healthcare Internet Conference // By Jane Weber Brubaker // HCIC is a little like the gathering of the clans. “I’ve had people tell me that they feel like this is their tribe,” says Kathy Divis, president and co-founder of Greystone.Net, producers of HCIC, the annual Healthcare Internet Conference. “They Read More
“Personalization has been creeping into our lives over the past 5 to 10 years. It’s gotten even more intense with the release of the iPhone,” says Carrie Liken, head of industry for healthcare at Yext. “No two smartphone home screens are the same.” Here’s an excerpt from Liken’s new eHST article: Starbucks has personalized our Read More
If you wear glasses, you probably remember putting them on for the first time. Everything was in focus! The difference was probably startling – all those details you couldn’t see before became crystal clear. The right technology tool can empower you in a similar way. You can see things more clearly, and the before-and-after makes Read More
The Americans with Disabilities Act (ADA), signed into law 29 years ago, covers much more than ramps and rails. Today, accessibility includes the internet and the digital accommodations required for people with vision, hearing, speech, cognitive, or mobility impairments. More than 56 million Americans live with a disability. Ensuring that your website is easily navigated Read More
// By Marlene Kurban // The Americans with Disabilities Act (ADA), signed into law 29 years ago, covers much more than ramps and rails. Today, accessibility includes the internet and the digital accommodations required for people with vision, hearing, speech, cognitive, or mobility impairments. More than 56 million Americans live with a disability. Ensuring that Read More
// By Carrie Liken // Personalization has been creeping into our lives over the past 5 to 10 years. It’s gotten even more intense with the release of the iPhone. No two smartphone home screens are the same. Starbucks has personalized our coffee experience. Stand in line at Starbucks and you will never hear the Read More
// By Jane Weber Brubaker // If you wear glasses, you probably remember putting them on for the first time. Everything was in focus! The difference was probably startling – all those details you couldn’t see before became crystal clear. The right technology tool can empower you in a similar way. You can see things Read More
Each month, NRC Health surveys American consumers about their healthcare experiences and preferences. And every month, the data seems to point to the same conclusion: Consumers want healthcare organizations to stop acting like healthcare organizations. The NRC survey polls more than 500,000 Americans and 100-plus healthcare CEOs. It also includes more than 300 face-to-face interviews Read More
// By Melanie Graham // Each month, NRC Health surveys American consumers about their healthcare experiences and preferences. And every month, the data seems to point to the same conclusion: Consumers want healthcare organizations to stop acting like healthcare organizations. The NRC survey polls more than 500,000 Americans and 100-plus healthcare CEOs. It also includes Read More
Ask the Expert with Shawn Gross, Vice President, Digital Transformation at ReviveHealth // By Jared Johnson // Digital transformation is more than improving internal operational efficiencies, creating a digital workplace, or doing more innovative advertising. It means offering real improvements in convenience, usefulness, ease, and other qualities people value. Here, Shawn Gross, vice president, digital Read More