// By Marlene Kurban // The Americans with Disabilities Act (ADA), signed into law 29 years ago, covers much more than ramps and rails. Today, accessibility includes the internet and the digital accommodations required for people with vision, hearing, speech, cognitive, or mobility impairments. More than 56 million Americans live with a disability. Ensuring that Read More
// By Carrie Liken // Personalization has been creeping into our lives over the past 5 to 10 years. It’s gotten even more intense with the release of the iPhone. No two smartphone home screens are the same. Starbucks has personalized our coffee experience. Stand in line at Starbucks and you will never hear the Read More
// By Jane Weber Brubaker // If you wear glasses, you probably remember putting them on for the first time. Everything was in focus! The difference was probably startling – all those details you couldn’t see before became crystal clear. The right technology tool can empower you in a similar way. You can see things Read More
Each month, NRC Health surveys American consumers about their healthcare experiences and preferences. And every month, the data seems to point to the same conclusion: Consumers want healthcare organizations to stop acting like healthcare organizations. The NRC survey polls more than 500,000 Americans and 100-plus healthcare CEOs. It also includes more than 300 face-to-face interviews Read More
// By Melanie Graham // Each month, NRC Health surveys American consumers about their healthcare experiences and preferences. And every month, the data seems to point to the same conclusion: Consumers want healthcare organizations to stop acting like healthcare organizations. The NRC survey polls more than 500,000 Americans and 100-plus healthcare CEOs. It also includes Read More
Ask the Expert with Shawn Gross, Vice President, Digital Transformation at ReviveHealth // By Jared Johnson // Digital transformation is more than improving internal operational efficiencies, creating a digital workplace, or doing more innovative advertising. It means offering real improvements in convenience, usefulness, ease, and other qualities people value. Here, Shawn Gross, vice president, digital Read More
“As the journey toward 5G networks continues, smart healthcare applications empowered by it have the potential to revolutionize the way patients, healthcare providers, hospitals, insurance companies, and others in the healthcare ecosystem engage,” says Sachin Kalra, vice president, client partner – Mobile & IoT at Infostretch Corporation, a digital-first professional services firm based in Santa Read More
eHealthcare Pulse // By Sachin Kalra // As the journey toward 5G networks continues, smart healthcare applications empowered by it have the potential to revolutionize the way patients, healthcare providers, hospitals, insurance companies, and others in the healthcare ecosystem engage. If we as an industry get this right, health providers will be able to serve Read More
Where does patient experience begin and end? Think about it from your own perspective. Say you’ve had knee pain for a few weeks and it’s not going away. You go online and research possible causes. Based on your research, you decide to see an orthopedist for an evaluation. You start looking for a doctor near Read More
Insights from popular survey reveal the real state of ROI reporting in healthcare digital marketing and what savvy leaders can do about it. // By Ben Dillon // A senior marketing leader at a large health system once told me that her ultimate career goal was to get finance to treat her department as a Read More
In our new Ask the Expert column by Jared Johnson, Matt Gove, chief consumer officer at Piedmont Healthcare and eHealthcare Strategy and Trends editorial advisory board member, shares his perspectives on how healthcare marketing teams can create the experiences consumers expect. Here’s an excerpt: eHST: In general, where should healthcare marketers be focused today, and Read More
// By Melanie Graham // These days, a health system’s digital front door is more important than ever. Your website and online provider directory can be the difference between an appointment at your clinic, and one at your competitor’s. So, when it came time for South Carolina’s Palmetto Health and Greenville Health System to merge Read More
// By Jane Weber Brubaker // Where does patient experience begin and end? Think about it from your own perspective. Say you’ve had knee pain for a few weeks and it’s not going away. You go online and research possible causes. Based on your research, you decide to see an orthopedist for an evaluation. You Read More
Ask the Expert with Matt Gove, Chief Consumer Officer, Piedmont Healthcare // By Jared Johnson // Success for marketing teams rests on their ability to be seen as a critical business function, not just the ones who produce “pretty things.” This starts by using data to be the voice of the customer. Here, Matt Gove, Read More
If you read any of the 2019 trends articles at the beginning of the year, chances are personalization was one of the “hot trends to watch.” But what exactly does personalization look like in a healthcare organization? If you ask 10 people, you’re likely to get 10 different answers. One thing is certain: It’s more Read More
How do you build the children’s hospital of the future? Start by asking family members, patients, clinicians, and other healthcare providers what they want. That is exactly what MUSC Health did when designing MUSC’s new Shawn Jenkins Children’s Hospital set to open in October 2019. More than 20 different committees comprising hospital staff, physicians, nurses, Read More
“Digital marketing in healthcare is in the midst of an evolution, with some revealing trends, including a mixed view of customer relationship management (CRM) and emerging technologies, according to the 4th Annual State of Digital Marketing for Hospitals report,” writes Jared Johnson, eHST board member and host of the Healthcare Rap podcast. The report, administered Read More
// By Sheryl S. Jackson // How do you build the children’s hospital of the future? Start by asking family members, patients, clinicians, and other healthcare providers what they want. That is exactly what MUSC Health did when designing MUSC’s new Shawn Jenkins Children’s Hospital set to open in October 2019. More than 20 different Read More
// By Jane Weber Brubaker // If you read any of the 2019 trends articles at the beginning of the year, chances are personalization was one of the “hot trends to watch.” But what exactly does personalization look like in a healthcare organization? If you ask 10 people, you’re likely to get 10 different answers. Read More
Technology is drastically changing how we live. This is particularly evident in healthcare, where technology like wearable devices such as Apple Watch give users updates on their health in real time. That same technology is opening up new avenues for healthcare organizations to connect with chronically ill patients. The Society for Healthcare Strategy and Market Read More
// By Althea Fung // Technology is drastically changing how we live. This is particularly evident in healthcare, where technology like wearable devices such as Apple Watch give users updates on their health in real time. That same technology is opening up new avenues for healthcare organizations to connect with chronically ill patients. The Society Read More
Chatbots — a computer program or artificial intelligence (AI) that has text or voice conversations — are redefining customer service, especially in healthcare. A 2017 Juniper Research study found that healthcare providers that use chatbots can expect average time savings of just over four minutes per inquiry, with average cost savings in the range of Read More
Bozeman Health is a rural health system serving southwest Montana, with two hospitals, 20 clinics, and 150 providers. “Montana is an interesting puzzle when it comes to healthcare because we are about 90 percent of the size of California with about a million people,” says Joshua Francis, Bozeman Health’s webmaster and digital strategist. (California’s population Read More
// By Jared Johnson // Digital marketing in healthcare is in the midst of an evolution, with some revealing trends, including a mixed view of customer relationship management (CRM) and emerging technologies, according to the 4th Annual State of Digital Marketing for Hospitals report. The report, administered by Greystone.Net and Klein & Partners, highlights responses Read More
Ask the Expert with Simon Dermer, Managing Director, eSSENTIAL Accessibility // By Jared Johnson // Healthcare organizations that invest in their patients with disabilities reap significant rewards. They enjoy loyalty and high patient satisfaction from the largest minority group in the world. But doing so requires going beyond the minimum requirements for website accessibility. It Read More