// By Jane Weber Brubaker // A few days ago, a headline popped up: “Marriott Hacking Exposes Data of Up To 500 Million Guests.” Not again. First a health insurance company. Then a credit reporting agency. And now a hotel chain I frequent. How does this happen? Where is the weak link that allows major Read More
// By Althea Fung // We all have that miscellaneous drawer somewhere in our houses. Mine is filled with instruction manuals, incense and lighters, a sewing kit, leftover screws from Ikea furniture, and my label maker. While the junk drawer seems like a great way to store small, useful household items, in many cases, it’s Read More
// By Lisa D. Ellis // Online consumer giants like Amazon and Google have been rolling out the red carpet for consumers, offering quick, easy, and personalized experiences. This level of service is reshaping consumer expectations, and the effect is spilling over into the healthcare sector. At the 2018 Society for Healthcare Strategy and Market Read More
// By Sheryl S. Jackson // We asked Chris Boyer, 2018 Healthcare Internet Hall of Fame inductee, director of digital and analytics at University of Minnesota Health and Fairview Health, and host of the touch point podcast to weigh in on digital trends that will affect hospitals and health systems in 2019. Digital transformation is Read More
// By Jared Johnson // Data-driven marketing is the holy grail in today’s environment of accountability. To get there, many organizations are investing in data scientists. Phoenix Children’s Hospital is one of them. In this article, Jared Johnson, manager of marketing technology and analytics at Phoenix Children’s, shares his experience from Year One of having Read More
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An eHealthcare Strategy & Trends webinar on demand for healthcare marketers and digital strategists
Your Presenters:
The latest Hospital Digital Experience Index (HDX-15) is out — and it’s chock-full of actionable insights based on detailed benchmarking and analytics.
Get an expert tour of the best digital work happening among leading organizations like Johns Hopkins, Mayo Clinic, Cleveland Clinic, and others.
Dave Wieneke, healthcare practice director at Connective DX and lead developer of the HDX-15 methodology, will highlight the emerging trends and best practices observed across these 15 top websites.
Dave will be joined by special guest Aaron Watkins, senior director of internet strategy and digital content marketing at Johns Hopkins Medicine.
You’ll Learn:
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Healthcare marketing today is about much more than getting someone in the door for an appointment. Rising care costs, evolving technology, and new payment structures have changed the way consumers make healthcare decisions and altered how healthcare marketers approach patient loyalty. Healthgrades’ recently published white paper “The Longitudinal Customer Journey” focuses on integration of electronic Read More
// By Melanie Graham // Healthcare marketing today is about much more than getting someone in the door for an appointment. Rising care costs, evolving technology, and new payment structures have changed the way consumers make healthcare decisions and altered how healthcare marketers approach patient loyalty. Healthgrades’ recently published white paper “The Longitudinal Customer Journey” Read More
// By James A. Gardner // Let’s imagine Amazon’s website without a checkout button for a moment. And a three-week delay on all our orders. It would be unimaginable. You’d be asked to load your cart and then phone or email in your order. Or fill in a form and wait for Amazon to get Read More
// By Keith Bundy // Keith Bundy is an accessibility community consultant at Siteimprove. The following article is based on his speech during the 2018 eHealthcare Leadership Awards. This year, we added accessibility as a scoring criterion in the Best Overall Internet category, combining a weighted score derived from Siteimprove’s Digital Certainty Index automated tool Read More
Many people in the healthcare world and beyond are familiar with the Movember Foundation. In fact, many of our readers may be sporting their supportive facial hair this month. This year, Movember has added a new experience to its annual fundraising push — a revamped mobile app. The app, which Movember developed in partnership with Read More
As a digital marketer, you know that staying on top of the latest analytics trends and algorithm changes is all part of the game. Nevertheless, the summer of 2018 really kept marketers on their toes, as Google made several big announcements that have shifted the way marketers use their ad and analytics platforms. In June, Read More
// By Melanie Graham // Many people in the healthcare world and beyond are familiar with the Movember Foundation. In fact, many of our readers may be sporting their supportive facial hair this month. This year, Movember has added a new experience to its annual fundraising push — a revamped mobile app. The app, which Read More
// By Melanie Graham // As a digital marketer, staying on top of the latest analytics trends and algorithm changes is all part of the game. Nevertheless, the summer of 2018 really kept marketers on their toes, as Google made several big announcements that have shifted the way marketers use their ad and analytics platforms. Read More
Few things in life are as personal as our health, yet when we seek care, it can often feel impersonal. How well does a physician really know us? How comfortable are we in openly discussing the real reason for our visit — the one we didn’t share when we made the appointment online or spoke Read More
// By Jane Weber Brubaker // Boston Children’s Hospital recently received highest honors from U.S. News and World Report as the nation’s number-one children’s hospital for 2018-2019, for the fifth year. “Boston Children’s Hospital tops this year’s Honor Roll and ranks No. 1 in three of the 10 specialties; neurology and neurosurgery, nephrology and orthopedics,” Read More
When you claim an impressive-sounding healthcare marketing ROI for a marketing initiative, are you undermining your credibility by not considering all the variables in your calculation? “With case volumes slipping and persistent competitive threats to operating margins, many healthcare marketers look to purchase multiple solutions — CRMs, digital marketing services/tools, targeting lists, among others — Read More
// By Jane Weber Brubaker // “Sikhona” is a Zulu greeting. It means “I am here to be seen.” The response is “Sawubona” — “I see you.” Few things in life are as personal as our health, yet when we seek care, it can often feel impersonal. How well does a physician really know us? Read More
“I’m Sorry, Dave, I’m Afraid I Can’t Do That…Yet.” // By Keir Bradshaw // In 1968, MGM Studios released the Stanley Kubrick/Arthur C. Clarke movie 2001: A Space Odyssey. Although not the first representation of voice interaction with computer-based artificial intelligence, the narrative elements between the lead characters, Dave and HAL 9000, foreshadow the aspirations Read More
Your digital marketing content is honed to perfection, but have you packaged it to resonate with key influencers who can help you extend your presence? Your answer could be the difference between success and failure, says Stephen Panico, chief growth officer of Buzzstream. Buzzstream is one of a growing number of services offering tools that Read More
A Google search is often the starting point when someone has a health concern. But many consumers have been scared out of their wits by the results they find. “The joke you hear all the time is ‘I put in cough and I got lung cancer’ or ‘I put in headache and I got brain Read More
// By Lisa D. Ellis // Your digital marketing content is honed to perfection, but have you packaged it to resonate with key influencers who can help you extend your presence? Your answer could be the difference between success and failure, says Stephen Panico, chief growth officer of Buzzstream. Making Meaningful Connections to Build Your Read More
When you claim an impressive-sounding healthcare marketing ROI for a marketing initiative, are you undermining your credibility by not considering all the variables in your calculation? Here, Jessica Walker, an industry veteran and thought leader, takes us through some detailed examples of how marketers could misinterpret information and misstate their true healthcare marketing ROI by Read More
For some organizations, the phone is the primary marketing channel consumers use to make contact — and to convert into patients. For these organizations the phone experience is critical to success. Today we’ll look at new digital tools that can help this once-analog channel optimize customer experience and increase conversions.
// By Jane Weber Brubaker // As measurability, attribution, and ROI become imperatives for hospital marketers, one key channel — the phone — has yielded less actionable information than digital channels that are far more trackable. In healthcare, consumers may begin their search for a provider online, but eventually the journey often still leads them Read More