Winning Digital Playbooks: How Three Health Systems Scored Big with Bold Campaign Strategies
Digital marketing leaders from Ochsner Health, The Ohio State University Wexner Medical Center, and Vandalia Health Mon share strategies that earned them national recognition for Best Digital Campaign.
// By Susan Dubuque //
Successful marketing takes more than clever messaging. It’s about knowing your audience, optimizing every channel, and leveraging the right mix of data, creativity, and timing.
During a recent eHealthcare Strategy & Trends member roundtable, four winners of the Best Digital Campaign category in the eHealthcare Leadership Awards revealed the secrets behind their acclaimed campaigns.
Each case demonstrates a distinct path to success:
- One rooted in data and precision targeting
- Another in a sophisticated omnichannel approach
- A third in creative ingenuity that turned constraints into a competitive advantage
Read on to learn how these three teams transformed smart digital strategies into measurable business impact.
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