Healthcare Marketing Trends Mid-2025 Update: Our Predictions vs. Reality
How to adapt content to GEO — Generative Engine Optimization
// By Ahava Leibtag //
In January, we outlined seven healthcare marketing trends to watch in 2025. Much has changed in just six months. We’re checking in: What did we get right? What accelerated faster than expected? And what do healthcare marketers need to know now?
Let’s start with the biggest shift we’ve seen.
Spotlight Trend: AI Search
The revolution is here, and it’s already changed everything. We no longer optimize for search engines alone. We optimize for AI agents. And that means building authority across every platform your audience touches.
GEO is the new SEO. Traditional SEO focused on ranking in search results. Generative engine optimization (GEO) is about getting cited in AI summaries, featured answers, and across search experiences powered by AI agents. To achieve this, you need to truly understand your audience and search intent.
AI-driven search changes the game. Read on for tips on how to master the new rules, create content that feeds AI, and strengthen your relationship with patients.
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