Building and Leading Digital Marketing Teams for Long-Term Success

July 18, 2024

Three healthcare marketing experts share valuable insights on growing and managing dynamic digital teams.

// By Daniel Fell //

Headshot - Daniel-Fell-BVK

Marketing technology is evolving at warp speed, creating powerful new tools and solutions that require ever-greater resources, expertise, and talent. But how do marketing leaders ensure their digital marketing teams evolve, grow, and adapt to keep up with these new technologies and industry transformations?

To help answer that question, we asked three industry leaders how they view challenges and opportunities facing digital team management and what advice they give on building and leading digital teams for long-term success.

Headshot-Katy-Dalton-Rigsby-Ohio-Health

Katy Dalton Rigsby
Vice President, Marketing and Communications OhioHealth

Headshot-Jeremy-Rogers-Indiana-University-Health

Jeremy Rogers
Executive Director Digital Marketing and Experience Indiana University Health

Headshot-Daniel-Small-HartfordHealth

Daniel J. Small
Vice President, Digital Services Hartford HealthCare

Their responses have been lightly edited for length and readability. Read the full article for an insider’s view of successful digital marketing functions.


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