Danny FellHealthcare Leader and Brand Strategist
Danny Fell has over thirty years of healthcare marketing and advertising experience working with some of the largest healthcare brands in the country. Most recently, Danny served as a senior consultant with Optum, part of UnitedHealth Group, where he worked on applying predictive data and consumer analytics to improve patient engagement and retention.
Nationally recognized for his writing and speaking on topics ranging from healthcare ratings and rankings to digital healthcare strategies, Danny’s articles have appeared in HealthLeaders, Modern Healthcare, Strategic Health Care Marketing and the Journal of Healthcare Management among others. He is the co-author of A Marketer’s Guide to Market Research and a member of the editorial advisory board of eHealthcare Strategy and Trends.
In addition, Danny has served on the board of the American Hospital Association’s Society for Healthcare Strategy and Market Development, and as president of the Tennessee Society for Healthcare Marketing and Public Relations. He is also an active member of the American Marketing Association and the American College of Healthcare Executives. In 2012, Dany was honored as the very first recipient of the John A. Eudes Vision & Excellence Award for his contributions to digital marketing and thought leadership within the healthcare industry.
You can follow Danny’s thoughts on marketing, branding and consumer technology trends on X: @danfell and Threads: @danielfell
The results of an Economist Intelligence Unit survey, commissioned by Marketo, indicate that 99% of marketers plan to invest in marketing technologies in the next year. Here are other key findings: Impact on Revenue Of the B2C marketers surveyed, more than half (55%) feel that their marketing departments are regarded as little more than a Read More
by Daniel Fell Healthcare marketers face a virtual smorgasbord of communications channels (digital and otherwise). Software tools, strategies, and tactics are being thrust on them every day by a marketplace constantly in flux and possessing an endless supply of new ideas and must-have marketing solutions. Sifting through the vast number of options and deciding where Read More
Ask The Expert with Daniel Fell Recently, my 91-year-old father voiced considerable frustration about changes in his insurance plan. Rather than presenting changes in a clear, concise manner, the plan used language that only confused him more and forced him to spend hours on the phone talking to customer service representatives. At the time, I Read More
Ask The Expert with Daniel E. Ansel A daughter stops by her mother’s house on her way to work and finds her mom unable to get up and that her speech is slurred. She’s had a stroke. A young wife and her husband are enjoying a vacation, and he suffers a brain aneurysm. In an Read More
Ask The Expert with Daniel Fell On balance, most hospital system websites are consumer-oriented, meaning the content and its presentation are organized to appeal to patients and potential patients. Although some sites have links to unique content for other user audiences such as employees and healthcare professionals – and a few even utilize prominent tabs Read More
The Healthcare Internet Hall of Fame announced its class of 2012 inductees at a special luncheon on November 13 at the 16th Annual Healthcare Internet Conference in Las Vegas. The Hall of Fame was established in 2011 to preserve history and honor innovation. A 13-member board of judges reviewed candidates. The inductees in the four Read More