How AdventHealth, UCI Health, and Mount Sinai Use AI to Drive Smarter Decisions
John Davey, vice president marketing technology, Mount Sinai Health System
In a field that’s constantly changing, one truth in healthcare marketing that’s here to stay is data-driven decision-making. An increasing number of consumers expect a personalized healthcare journey. Meanwhile, marketing departments are tasked with driving service-line volume and are inundated with data across EHR, CRM, digital, and call center systems.
These demands, coupled with the sheer volume of data available in healthcare today, make AI tools a necessity. When used correctly and in compliance, these tools contribute to brand trust, help marketers make smarter decisions, and improve the user experience.
In a session during AI Week in Healthcare Marketing in December, leaders from AdventHealth, UCI Health, and Mount Sinai Health System shared practical use cases on how data informs their marketing decisions and how they are using AI to support marketing communications strategies.
Read the full article to learn more: AI Helps Healthcare Leaders Turn Intuition into Data-Driven Action
Best regards,
Matt Humphrey
President
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