Experience Design

The 2024 eHealthcare Leadership Awards Are Open—Submit Your Entries Today!

Ho-Linda-UCLA-2023

This year marks the silver anniversary of the eHealthcare Leadership Awards. Join us as we celebrate 25 years of industry innovation and honor your accomplishments from the past year. The Call for Entries is officially open! The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives, highlighting the role of digital communications in achieving Read More

25 Years of Celebrating Excellence: eHealthcare Leadership Awards Are Open

25th annual ehla-logo

// By Susan Dubuque // This year marks the silver anniversary of the eHealthcare Leadership Awards. Join us as we celebrate 25 years of industry innovation and honor your accomplishments from the past year. The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives. The Call for Entries is officially open!

Healthcare DXP: Empower Compelling Patient Experiences

GeonetricDXPeBook

Download this new free ebook today, and you’ll discover how the right digital experience platform (DXP) can help your healthcare organization take your digital consumer experience to the next level: 

  • Make Your Services Stand Out and Easy to Reach: Be highly findable with action-oriented entry points through granular content modeling.
  • Ensure Consistent and Engaging Content Across All Platforms: Benefit from omnichannel support to streamline your content creation and provide a consistent user experience across multiple channels.
  • Leverage a Comprehensive View of Your Consumers: Develop a complete view of ongoing consumer engagement and interaction … and use it to provide an unparalleled digital consumer experience.

And much more!

Download Now »

Call for Entries for the 2023 eHealthcare Leadership Awards Now Open

ehla-logo-squared

// By Susan Dubuque // We’re pleased to announce that the 2023 eHealthcare Leadership Awards Call for Entries is officially open! It’s time to review all the great things you’ve accomplished and prepare to receive the recognition you deserve. Throughout the pandemic, digital tools and tactics saved the day — allowing organizations to maintain productivity by Read More

Trendwatch: Latest Mobile Design Trends for Healthcare in 2023

Gregg Shanefelt

Like mobile devices, mobile design is always on the move, constantly adapting to consumer expectations and technology capabilities. We’ve seen trends like M-Dot come and go, followed by responsive design, adaptive design, mobile-first, and device-agnostic design. The crossover year — when mobile usage of the internet overtook desktop usage for the first time — was Read More

What Are the Latest Trends in Mobile Design and Usability for Healthcare?

jane-brubaker

Ask the Expert, with Gregg Shanefelt, Principal Engineer, Mobile Development at Phase2 // By Jane Weber Brubaker // Designing to meet consumer expectations is not a one-and-done proposition. Like mobile devices, mobile design is always on the move, constantly adapting to consumer expectations and technology capabilities. We’ve seen trends like M-Dot come and go, followed Read More

eHealthcare Leadership Awards: A Microcosm of Our Field

jane-brubaker

For more than two decades, the eHealthcare Leadership Awards have showcased creativity and innovation in digital communications that support healthcare organizations’ marketing and business goals, and enhance patient and consumer experiences. Here’s a message from the new co-chair of the awards, Susan Dubuque: I am honored to serve as co-chair for this year’s eHealthcare Leadership Read More

eHealthcare Leadership Awards Reflect the Evolution of Our Industry

Susan Dubuque, principal and co-founder of ndp

// By Susan Dubuque // For more than two decades, the eHealthcare Leadership Awards have showcased creativity and innovation in digital communications that support healthcare organizations’ marketing and business goals, and enhance patient and consumer experiences. I am honored to serve as co-chair for this year’s eHealthcare Leadership Awards. In preparing for this role, I Read More

It’s Time To Enter the 2022 eHealthcare Leadership Awards!

ehla-logo-squared

Spring is here, and it’s time to turn your attention to the 2022 eHealthcare Leadership Awards. We’re pleased to announce that this year’s Call for Entries is officially open! In addition to affecting our overall lives in innumerable ways, the pandemic has certainly presented us with many challenges as healthcare marketers. Budgets were slashed due Read More

Call for Entries for the 2022 eHealthcare Leadership Awards Is Open

Susan Dubuque, principal and co-founder of ndp

A Note from the President: I’m pleased to announce that Susan Dubuque will co-chair this year’s eHealthcare Leadership Awards. Susan is cofounder of NDP Agency, a marketing and advertising firm based in Richmond, Virginia, and a nationally recognized expert in behavioral marketing. She literally wrote the book on marketing’s role in health improvement, Gearing Up Read More

One Expert’s Take on Why and How Telehealth Could Be Better

Paragon

Telehealth skyrocketed during the pandemic as a way to keep patients and providers safe when in-person office visits weren’t absolutely necessary. The volume of virtual visits went from hundreds a month to thousands a day practically overnight, but the quality of the experience hasn’t always measured up. How do we make it better? To imagine Read More

Submit Your Entry to the 2021 eHealthcare Leadership Awards!

It’s May, and if you’re part of the digital healthcare marketing community, you know what that means… the Call for Entries for the 2021 eHealthcare Leadership Awards is officially open! What a year it has been. Last year around this time, we were hoping the worst was over and we could begin to get back Read More

Call for Entries for the 2021 eHealthcare Leadership Awards Is Open

ehla-logo-squared

// By Jane Weber Brubaker // It’s May, and if you’re part of the digital healthcare marketing community, you know what that means… the Call for Entries for the 2021 eHealthcare Leadership Awards is officially open! What a year it has been. Last year around this time, we were hoping the worst was over and Read More

Healthcare Technology Gets a Pandemic-Related Boost

Dave Wieneke, healthcare innovation leader at PK

The COVID-19 pandemic has forced hospitals and health systems to quickly adopt new technology that has changed how Americans receive healthcare. One change has been a dramatic increase in the adoption of telehealth, says Dave Wieneke, healthcare innovation leader at PK, an international experience engineering firm. One large telehealth provider, Wieneke says, talked of experiencing Read More

Building Connected Healthcare Experiences One Step at a Time

Jim-Samuel

// By Jim Samuel // What has changed because of the COVID-19 pandemic — and what hospitals and health systems should know about moving from a basic online presence to a fully open digital front door. The COVID-19 pandemic has forced hospitals and health systems to quickly adopt new technology that has changed how Americans Read More

The Value of Customer Journey Mapping in Healthcare

Ask the Expert, with Steve Koch, Managing Director, Cast & Hue // By Jared Johnson // Marketers need to focus on the holistic experience of the consumers and patients they serve. It’s not just acquisition but creating long-term relationships with people as they go through the continuum of care. I spoke with Steve Koch, managing Read More