Experience Design

Healthcare Technology Gets a Pandemic-Related Boost

Dave Wieneke, healthcare innovation leader at PK

The COVID-19 pandemic has forced hospitals and health systems to quickly adopt new technology that has changed how Americans receive healthcare. One change has been a dramatic increase in the adoption of telehealth, says Dave Wieneke, healthcare innovation leader at PK, an international experience engineering firm. One large telehealth provider, Wieneke says, talked of experiencing Read More

Building Connected Healthcare Experiences One Step at a Time

// By Jim Samuel // What has changed because of the COVID-19 pandemic — and what hospitals and health systems should know about moving from a basic online presence to a fully open digital front door. The COVID-19 pandemic has forced hospitals and health systems to quickly adopt new technology that has changed how Americans Read More

The Value of Customer Journey Mapping in Healthcare

Ask the Expert, with Steve Koch, Managing Director, Cast & Hue // By Jared Johnson // Marketers need to focus on the holistic experience of the consumers and patients they serve. It’s not just acquisition but creating long-term relationships with people as they go through the continuum of care. I spoke with Steve Koch, managing Read More