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Thanks to our sponsor,
this event is FREE to attend.

Can't attend on May 13?

Register now and get the webinar recording to view at your convenience. 

Everyone who registers will be sent a link to the webinar recording after the event.

Healthcare marketing teams are under more pressure than ever. Budgets continue to tighten. Access constraints are real. The C-Suite’s quest for true marketing ROI is at an all-time high. And data is everywhere, but rarely aligned.

Most organizations have invested heavily in marketing technology. Yet attribution remains fragmented, reporting often explains activity instead of impact, and connecting marketing to actual patient access and volume still feels out of reach.

So what does full-funnel marketing really look like in healthcare — across rural systems, academic medical centers, and community health organizations alike?

Join marketing leaders from UNC Health and Atlantic Health for a candid conversation about what’s working, what’s breaking, and what the ideal state could be. Unlock Health will open the session by outlining a practical vision for full-funnel orchestration — where EMR data, digital engagement, traditional media, and operational capacity align to drive measurable patient action — and then turn to the panel for real-world perspective.

Together, we’ll explore: 

• Where attribution breaks down in healthcare organizations — and why 
• How to connect brand investment to measurable access and utilization 
• What full-funnel governance requires across marketing, IT, analytics, and operations 
• How to move from reporting metrics to guiding decisions 
• What it takes to align strategy, martech, and Epic tools to achieve true full-funnel marketing and analytics

If your stack feels complex but underperforming — and you’re being asked to prove ROI in an environment of shrinking margins and rising expectations — this conversation is for you.

Maximizing MarTech in Healthcare:

Wednesday | May 13, 2026 | 2 p.m. Eastern

A new eHealthcare Strategy & Trends webinar with insights from Atlantic Health, UNC Health and Unlock Health

 Jamie Mermelstein (as moderator)
VP of Digital Experience
Unlock Health

Jamie Mermelstein is Vice President of Digital Experience at Unlock Health, where she leads efforts to advance modern, consumer-centric digital solutions for healthcare organizations. She brings more than a decade of experience in digital experience design and development, most recently leading the digital practice at Red Antler and partnering with global brands including Google, McKinsey, Sonos, and Kenvue. 

In her role, she is focused on deepening and expanding Unlock’s digital capabilities—designing experiences that blend thoughtful UX, modern technology, and healthcare-specific insight. 

From Stack Sprawl to Strategic Growth

Lisa Bevere
Senior Director of Digital Strategy
Unlock Health

Lisa Bevere is Senior Director of Digital Strategy at Unlock Health, where she leads the development of consumer-focused digital strategies for healthcare organizations. Drawing from experience beyond healthcare, she brings a broader perspective to digital transformation—helping Unlock Health rethink how strategy, marketing technology, and patient experience come together to drive meaningful impact. 

She is known for connecting strategy, technology, and experience to create cohesive digital solutions that drive engagement, improve performance, and deliver measurable results. 

Susie Magrogan
Performance and Demand Gen Director
UNC Health

Susie Magrogan is a Performance Marketing & Demand Generation Manager at UNC Health where she leads a talented group of individuals focused on engaging with consumers through impactful, multi-channel marketing campaigns. She has over 10 years of experience in the digital marketing industry, with the last eight specializing in healthcare, and has developed a deep understanding of the unique challenges and rewarding opportunities within the industry. Since joining UNC Health in 2019, Susie has navigated the changing landscape of digital marketing with a focus on emerging trends and data insights. 

Orla Seidel
Director, CRM & Digital Marketing
Atlantic Health

Orla Seidel is Director of Digital Marketing at Atlantic Health, where she leads performance marketing, CRM and marketing analytics across the enterprise. With more than 20 years of digital marketing experience, she specializes in leveraging data, personalization and emerging technologies to drive measurable growth, increase patient acquisition and retention, optimize the end-to-end consumer experience and reduce operational burden for care teams.