Prisma Health’s Digital Integration Strategy Drives 400 Percent Increase in New Patient Bookings

Richard Baldwin, Director, Digital Marketing & Consumer Engagement, Prisma Health

When two of South Carolina’s leading healthcare organizations — Greenville Health System and Palmetto Health — merged to form Prisma Health, it marked more than just a consolidation of services. It was the creation of a new healthcare identity for more than 1.4 million South Carolinians.

“Among the most immediate and visible challenges our newly formed organization faced was how to reflect this change online — how to unify our digital presence, communicate a new brand, and deliver a seamless patient experience,” says Richard Baldwin, director of digital marketing & consumer engagement at Prisma Health.

The answer wasn’t just to launch a new website. It was to deliver an integrated digital experience — one that aligns internal teams, systems, and content under a cohesive strategy, while centering the needs of a growing and diverse patient population. This effort earned Prisma Health recognition in the eHealthcare Leadership Awards for Best Overall Internet Site.

Read the rest of the article for valuable lessons on tackling complex digital transformation efforts that support the brand and build trusted relationships: Digital Showcase: Building Trust Through Digital Integration

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