Chris Boyer, Senior Vice President, Digital, ReviveHealth

What Does a Cutting-Edge Personalized Marketing Strategy Look Like for Hospitals and Health Systems?

Ask the Expert, with Chris Boyer, Senior Vice President, Digital at ReviveHealth // By Jane Weber Brubaker // We interviewed Chris Boyer following his presentation with Chris Bevolo, EVP at ReviveHealth, at this year’s Healthcare Marketing & Physician Strategies Summit. Their presentation “Personalized Marketing: Moving From Persona to Person” offers a vision of what healthcare Read More

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Improve Your Hospital Website, Improve What Consumers Think of Your Brand; NPS Tells Memorial Hermann Where to Focus

Patients are consumers. They want convenience—especially online. They expect it, and when they don’t get it, they don’t like it. When they don’t like it, they may tell other people. If they’re really upset, they may use the large megaphone known as the Internet to tell the world. Wouldn’t it be great if they told Read More

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Align Your Physician Referrals To Boost Your Bottom Line

If you could get a physician to refer 100 percent of his or her patients to your hospital or health system, what would that be worth? If the physician refers to specialists, such as neurosurgeons or orthopedic surgeons, it could be worth $2.5 million to $3 million in annual revenue, according to Bryce Bartel, CEO Read More

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Net Promoter Score: Are Your Patients Promoters, Passives, or Detractors?

// By Jane Weber Brubaker // Net Promoter Score is a mechanism that collects consumer feedback by asking the question: How likely is it that you would recommend [brand] to a friend or colleague? Memorial Hermann uses Net Promoter Score to measure consumer sentiment across a range of online experiences. “We can get a gauge Read More

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Ken Robbins

Leverage Retail Strategies To Drive Your Healthcare Business

Is retail strategy relevant to your work as a healthcare marketer? The answer is a resounding yes, according to Ken Robbins, Founder and President of award-winning digital agency Response Mine Interactive (RMI). “Techniques used to increase conversions for larger retail organizations can be very successfully applied to healthcare,” he says. He offers the following stats in support Read More

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Lifepoint Health Takes Its Physician Relations Program Up a Notch with Ascend PRM Solution

// By Jane Weber Brubaker // If you could get a physician to refer 100 percent of his or her patients to your hospital or health system, what would that be worth? If the physician refers to specialists, such as neurosurgeons or orthopedic surgeons, it could be worth $2.5 million to $3 million in annual Read More

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Ken Robbins

6 Ways Healthcare Marketers Can Boost Conversions with Proven Retail Strategies

// By Ken Robbins // Conversions are the goal of every marketer. But in healthcare, can you think of conversions the same way you do in other industries? Take retail, for example. Are tactics used to increase conversions in retail relevant to something as unique as healthcare? The answer to both questions is a resounding Read More

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John Odom

How To Keep Your Healthcare Organization’s Mobile Apps Evolving and Fresh

St. Louis Children’s Hospital was an early adopter of mobile apps. Kid Care, its first app, launched more than six years ago as a symptom checker for parents. “Back in January 2010 it was just cool to have an app,” says John Odom, Webmaster at St. Louis Children’s. “But as we thought about it over Read More

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St. Louis Children's Hospital

St. Louis Children’s Evolutionary App Strategy Drives Key Business Objectives

// By Jane Weber Brubaker // St. Louis Children’s Hospital was an early adopter of mobile apps. Kid Care, its first app, launched more than six years ago as a symptom checker for parents. “Back in January 2010 it was just cool to have an app,” says John Odom, Webmaster at St. Louis Children’s. “But Read More

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Why You Must Continually Improve Your Local Search Results

Adam Dorfman is Senior Vice President of Product and Technology at SIM Partners, a technology provider that optimizes location-specific content and business information to enhance local, mobile, and social search results. “Healthcare systems sometimes have thousands of physicians and hundreds of clinics and hospitals. They are very complicated systems,” says Dorfman. As healthcare organizations acquire Read More

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Local Search: What Does It Take for a Health System to Get It Right?

Ask the Expert with Adam Dorfman // By Jane Weber Brubaker // Adam Dorfman is Senior Vice President of Product and Technology at SIM Partners, a technology provider that optimizes location-specific content and business information to enhance local, mobile, and social search results. “Healthcare systems sometimes have thousands of physicians and hundreds of clinics and Read More

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Dagmara Scalise, AVP strategic services and healthcare practice lead, Primacy

Your Website Redesign Is Just the Beginning: What To Do Next

The website redesign that has utterly consumed you and your team for the past year (or more) is finally completed. What now? While you should take some time to step back and bask in your success, says Dagmara Scalise of full-service digital agency Primacy, there’s still a lot to do. “Your website is the foundation of your Read More

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Fully Integrated PRM and CRM = Fully Leveraged Healthcare Marketing

Ever dream of driving a Ferrari? If you’re a health system, the equivalent is a completely tricked-out, customized, integrated technology platform that gives you all the information you need to tackle your market holistically. No more siloed B-to-B vs. B-to-C strategies. Lehigh Valley Health Network (LVHN) is living this dream as it prepares to roll Read More

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Now What? What to Do AFTER Your Brand-New Website Has Launched

Hint: It’s not taking up a new hobby. // By Dagmara Scalise // So, the website redesign you and your team have been consumed by for the past year or two is finally finished and launched. Congratulations. Take a few minutes to bask in the glow of your well-deserved success. A redesign is an enormous Read More

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Gentlemen, Start Your Engines! Lehigh Valley Health Network Revs It Up with Integrated CRM/PRM Strategy

// By Jane Weber Brubaker // Is the whole equal to the sum of its parts, or greater than the sum of its parts? Lehigh Valley Health Network (LVHN) is banking on the latter as it prepares to roll out fully integrated physician relationship management (PRM) and customer relationship management (CRM) systems from Evariant this Read More

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How To Best Leverage a Powerful (and Free) Marketing Tool

Two years ago, Wheaton Franciscan Healthcare launched its new website, mywheaton.org, built on Geonetric’s VitalSite CMS (content management system). One of the top priorities of the redesign was to make it easier for visitors to find physicians, choose physicians, and request appointments. “Before we redesigned our site I would say we were averaging about 50 Read More

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Jaimie Somlai

Web Analytics: A Digital Healthcare Marketer’s BFF

// By Jane Weber Brubaker // Two years ago, Wheaton Franciscan Healthcare launched its new website, mywheaton.org, built on Geonetric’s VitalSite CMS (content management system). One of the top priorities of the redesign was to make it easier for visitors to find physicians, choose physicians, and request appointments. “Before we redesigned our site, I would Read More

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Evidence-Based Design Moves Beyond Mere Aesthetics To Drive Results

“We’re lucky enough to live in an era when design is no longer viewed as decoration,” says Emily Kagan Trenchard, Associate Vice President of Digital Marketing Strategy for Northwell Health (formerly the North Shore-LIJ Health System). But even though “[w]e understand it as a core principle that shapes our everyday interaction…that doesn’t always mean we Read More

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After the New Website, What Comes Next?

With so many major changes occurring in every aspect of healthcare, health systems today are advancing into new realms and evolving new models to better serve constituents. This means that before one major project is complete, a new one is already on the drawing board. Such is the case with the digital marketing agenda of Read More

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Why Orlando Health Shifted to a Patient-First Strategy

The social media budget at Orlando Health will double next year. But the health system’s social media strategy was anything but robust four years ago when Chantal Stephens came on board as Director of Marketing and Physician Sales. “Social media at the time was a very small part of the marketing story. It was a Read More

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Evidence-Based Design: The Science of Better User Experiences

// By Emily Kagan Trenchard // We’re lucky enough to live in an era when design is no longer viewed as decoration. We understand it as a core principle that shapes our everyday interaction—from how we answer the smartphone in our pocket, to how we pay for things with a swipe of a card. We Read More

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When It Comes to Digital Marketing, a Health System’s Work Is Never Done

// By Jane Weber Brubaker // Rome wasn’t built in a day. It grew one conquest at a time. With so many major changes occurring in every aspect of healthcare, health systems today are advancing into new realms and evolving new models to better serve constituents. Change is the only constant. Before one major project Read More

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Orlando Health’s Patient-First Strategy Led by Disney, Ritz-Carlton Veteran

// By Jane Weber Brubaker // The social media budget at Orlando Health will double next year. But the health system’s social media strategy was anything but robust four years ago when Chantal Stephens came on board as Director of Marketing and Physician Sales. “Social media at the time was a very small part of Read More

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Social Media Command Centers Help Johns Hopkins and Sharp Streamline Operations and Increase Visibility

// By Jane Weber Brubaker // Social media has become a critical component of the digital marketing mix for most healthcare organizations. Social media command centers are making it possible for lean marketing teams to listen, respond, and engage with growing numbers of consumers on multiple platforms, and share information across the organization. Some command Read More

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How Does a Digital Marketer Transition from E-Commerce to Healthcare?

Ask the Expert, with Scott Mowery, Director of Digital Services at Cleveland Clinic // By Jane Weber Brubaker // Scott Mowery, Director of Digital Services at Cleveland Clinic, presented at HCIC 2015. His background in e-commerce intrigued us. We wanted to know how it shaped his approach to digital marketing in healthcare. We also wanted Read More

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