When it comes to webpage content, a mobile-first mindset is crucial. As of January 2017, some 77 percent of Americans owned a smartphone, and roughly 1 in 10 of those users relied on smartphones to access the internet. With this growing user base in mind, Google created the Accelerated Mobile Page Project (AMP) in 2016. Read More
Experts explain Google’s Accelerated Mobile Page (AMP) Project and how healthcare marketers can use it in their mobile content strategy. // By Melanie Graham // When it comes to webpage content, a mobile-first mindset is crucial. As of January 2017, some 77 percent of Americans owned a smartphone, and roughly 1 in 10 of those Read More
Sometimes a powerful story is best left to speak for itself. And having the right platform to share it can help it be heard. That’s what Northwell Health recently learned when it decided to take an understated approach to its digital marketing efforts for a new pediatric kidney transplant program at Cohen Children’s Medical Center Read More
There’s no denying Instagram’s rapid rise in popularity. As of September 2017, the photo-sharing channel had more than 800 million monthly active users — double the amount it had just two years prior. On top of its massive growth, Instagram also has been rolling out a slew of new features what seems like almost monthly. Read More
// By Lisa D. Ellis // Sometimes a powerful story is best left to speak for itself. And having the right platform to share it can help it be heard. That’s what Northwell Health recently learned when it decided to take an understated approach to its digital marketing efforts for a new pediatric kidney transplant Read More
// By Melanie Graham // How Advocate Health Care Powers Up on Instagram — Plus Advice from UCLA Health’s Experience with the Photo Sharing Platform There’s no denying Instagram’s rapid rise in popularity. As of September 2017, the photo-sharing channel had more than 800 million monthly active users — double the amount it had just Read More
“In the big picture of digital marketing, SEO is truly the most misunderstood portion,” says Kyle Mills, manager of online marketing at Practis, a North Carolina-based healthcare digital marketing agency. One of the biggest myths around SEO is that websites can be optimized once and have long-term success. The fact is that SEO is not Read More
Why Healthcare Marketers Should Think Beyond Title Tags and URLs // By Melanie Graham // For some healthcare marketers, search engine optimization (SEO) is a big, scary unknown. There seems to be a lot of mystery around how it works, what changes are being made, and what you should do to get your web content Read More
“When Lisa Stockmon arrived at City of Hope National Medical Center in 2014 as chief marketing and communications officer, she was on a mission to transform the venerable comprehensive cancer center into a national brand and an international digital marketing powerhouse,” says Robin Snow, founder and principal of Aefinity Interactive, LLC. “She had the experience Read More
There’s no denying the popularity of Facebook’s live video feature. Within a year of its site-wide launch in April 2016, broadcasts quadrupled, and one in five videos on the platform was live. For marketers, Facebook Live is a new and exciting way to engage with audiences. But live video can come with some hesitation and Read More
// By Robin Snow // When Lisa Stockmon arrived at City of Hope National Medical Center in 2014 as chief marketing and communications officer, she was on a mission to transform the venerable comprehensive cancer center into a national brand and an international digital marketing powerhouse. She had the experience to do it, having completed Read More
// By Melanie Graham // There’s no denying the popularity of Facebook’s live video feature. Within a year of its site-wide launch in April 2016, broadcasts quadrupled, and one in five videos on the platform was live. Meanwhile, users showed a strong response out the gate, even before the feature was available to everyone on Read More
Winners of the 2017 eHealthcare Leadership Awards were announced today at a special keynote presentation at the Healthcare Internet Conference in Austin, Texas. Over 200 organizations, representing a broad industry spectrum, received recognition for their outstanding websites and digital communications. A total of 116 individuals familiar with healthcare and the internet judged the entries. See Read More
For Jonno Boyer-Dry, creating a chatbot for cancer patients wasn’t a project based on financial goals or institutional efficiency. It was something that emerged out of personal experience. “Part of what is maddening about being a cancer patient is that resources and information are incredibly disaggregated,” says Boyer-Dry, who was diagnosed with Hodgkin lymphoma three Read More
Community benefit reports have been an important component of hospital communication strategies for many years. For nonprofit healthcare systems, this reporting mechanism is required to demonstrate the positive impact they have had on community health to retain tax exemptions and other benefits. But as consumers’ information consumption habits have changed, the format and role of Read More
Any marketer will tell you that Facebook is one of the most powerful tools your brand can harness. It continues to show its strength as the most popular social media app, growing its active user base to more than 2 million and posting one successful quarter after another. But with more competition, new users, and Read More
// By Ahava Leibtag // In the spring of 2016, the marketing team at Aurora Health Care (Aurora) turned to Aha Media Group (Aha Media) to help it enhance and optimize its Heart and Vascular website content. The heart and vascular content, while warm and friendly, did not include the standout differentiators—such as nationally renowned Read More
// By Lisa D. Ellis // Community benefit reports have been an important component of hospital communication strategies for many years. For nonprofit healthcare systems, this reporting mechanism is required to demonstrate the positive impact they have had on community health to retain tax exemptions and other benefits. But as consumers’ information consumption habits have Read More
How healthcare brands are freshening up their Facebook strategy with testing, targeted audiences, and Facebook Live. // By Melanie Graham // Any marketer will tell you that Facebook is one of the most powerful tools your brand can harness. It continues to show its strength as the most popular social media app, growing its active Read More
It’s no secret that Twitter is a mainstay of the healthcare marketing tool kit. But as the social media landscape evolves, Twitter’s role as a content marketing channel is evolving as well. Although it comes as no real surprise to marketers, Facebook continues to keep its place at the top of the social media food Read More
// By Melanie Graham // As more and more patients look to online channels to find information and interact with providers, strong digital teams are becoming increasingly important in the healthcare industry. But creating a successful digital team is about more than just hiring talented individuals; it also requires a collaborative environment, a balance of Read More
How Healthcare Marketers Are Adjusting Social Strategies to Maintain Success on Twitter // By Melanie Graham // It’s no secret that Twitter is a mainstay of the healthcare marketing tool kit. But as the social media landscape evolves, Twitter’s role as a content marketing channel is evolving as well. Although it comes as no real Read More
South Nassau Communities Hospital (SNCH) in Oceanside, New York, knew it needed to elevate brand awareness in a market dominated by better-known hospitals on Long Island, and world-famous hospitals in nearby Manhattan. “They are the David in the sea of Goliaths in New York and Long Island,” says Bill Wax, president and founder of healthcare Read More
Advances in technology in recent years have made it possible for health systems to streamline their efforts on many levels, from evaluating and monitoring patients remotely to sharing medical information among multiple sites in real time. Some medical centers are also creating audio podcasts to educate patients, the general public, and even clinical staff, according Read More
// By Lisa D. Ellis // Advances in technology in recent years have made it possible for health systems to streamline their efforts on many levels, from evaluating and monitoring patients remotely to sharing medical information among multiple sites in real time. Some medical centers are also creating audio podcasts to educate patients, the general Read More