Want to Drive Patient Satisfaction and Capture More Market Share for Your Physicians? Make It Easy for Patients to Self-Schedule Virtual Visits

// By Jane Weber Brubaker // Even as healthcare organizations build out their marketing stacks to better reach, engage, and serve patients and prospective patients, health technology companies are building stacks of their own, for some of the same reasons — to help their clients improve patient access and convenience. NextGen Healthcare was named by Read More

How Small Teams Are Executing Big Strategic Content Plans

The pandemic commandeered most of the marketing resources of healthcare organizations during the past year or so, but in the background, marketing teams have been steadily pushing key initiatives forward, laying the foundation for post-pandemic activities. Adventist HealthCare, an integrated health network based in Gaithersburg, Maryland, moved content from the organization’s WordPress blog into the Read More

How Two Health Systems Leverage CRM and EHR Functionality to Create the Digital Patient Experience Consumers Expect 

// By Althea Fung // Bon Secours Mercy Health, a 50-hospital health system spanning seven states and Ireland, was in the midst of redefining the patient journey experience when COVID hit. “We’re one of the five largest Catholic healthcare systems in the U.S. — we have thousands of points of care and 60,000 associates. So, Read More

Sustaining and Accelerating Digital Health Innovation in a Post-COVID World

// By Jane Weber Brubaker // “I really hope that in the next 10 years the term ‘digital health’ is retired because all healthcare will be digitally enabled,” says Margo Schneider, senior director of digital strategy at UW Medicine. Schneider, with co-panelists Tara Nooteboom, director of strategic and digital growth at Rush System for Health, Read More

What Should the Telehealth Customer Journey Look Like? Ask the Expert, with Matt Hummel, Chief Experience Officer, Paragon

// By Jane Weber Brubaker // Telehealth skyrocketed during the pandemic as a way to keep patients and providers safe when in-person office visits weren’t absolutely necessary. The volume of virtual visits went from hundreds a month to thousands a day practically overnight, but the quality of the experience hasn’t always measured up. How do Read More

Text Messaging Beats Out Email, Apps for Coordinating Vaccine and Other Appointments

// By Althea Fung // Within the first three months of 2021, Chicago’s Cook County Health scheduled one million COVID-19 vaccination appointments, using text messaging at scale.  With the rush to get Americans vaccinated, organizations struggled to find the best way to contact patients to coordinate vaccine appointments, especially when demand exceeded supply. Adnan Iqbal, Read More

Healthcare Data Is Growing, With a Profound Impact

“According to IDC, data in healthcare is expected to grow at a rate of 36 percent per year through 2025, outranking industries such as manufacturing, media, and financial services,” says Salchin Kalra, vice president of customer success at Infostretch. He says this is no accident. Read on for an excerpt from his new article: Data Read More

Member Webinar: Digital Health Strategies that Will Shape the Future

How the pandemic has accelerated digital innovation in care delivery — and how you can take advantage of new models to meet consumer expectations

An eHealthcare Strategy & Trends webinar on demand for healthcare marketers and digital strategists.

The COVID-19 pandemic has created opportunities to transform care delivery with digital solutions and spawned digital health strategies that will define the future.

Which emerging digital solutions have the most power to disrupt? What does this mean for the future of telehealth? Or hospital care at home? What new challenges have emerged that we must pay attention to?

This panel discussion will focus on how health systems and technology leaders are pivoting and developing their digital health plans and products in response to the new landscape, and how they are partnering with vendors, incubators, and accelerators in new ways as digital health solutions proliferate.

Watch Now »

Tips To Prepare for Google’s New Core Web Vitals Algorithm

Google is changing its search algorithm this month. Is your team prepared? With the new algorithm, called Core Web Vitals, Google will implement a new set of metrics that take into account page experience in search ranking. “Core Web Vitals is really getting at the overall experience of your page. Are users able to see Read More

During a Crisis, Focus First on Communicating With Internal Stakeholders

Among the many adjustments hospital and health system marketers have made during the coronavirus pandemic is placing a greater emphasis on internal communications. In many cases, the shift has been dramatic. Alan Shoebridge, director of marketing and communication at Salinas Valley Memorial Healthcare System (SVMHS) in west-central California, estimates that from the spring of 2020 Read More

Content Strategies for a Post-Pandemic World

// By Jane Weber Brubaker // The pandemic commandeered most of the marketing resources of healthcare organizations during the past year or so, but in the background, marketing teams have been steadily pushing key initiatives forward, laying the foundation for post-pandemic activities. Adventist HealthCare, an integrated health network based in Gaithersburg, Maryland, and North Mississippi Read More

Data Is Redefining the Patient Experience and Driving Revenue in Healthcare

// By Sachin Kalra // According to IDC, data in healthcare is expected to grow at a rate of 36 percent per year through 2025, outranking industries such as manufacturing, media, and financial services. This is no accident. Data has long been a driver of change in the healthcare industry, and its impact has been Read More

How Cleveland Clinic Prepped for Google’s Core Web Vitals Algorithm

// By Althea Fung // Google is changing its search algorithm in June. Is your team prepared? With the new algorithm, called Core Web Vitals, Google will implement a new set of metrics that take into account page experience in search ranking. “Core Web Vitals is really getting at the overall experience of your page. Read More

Submit Your Entry to the 2021 eHealthcare Leadership Awards!

It’s May, and if you’re part of the digital healthcare marketing community, you know what that means… the Call for Entries for the 2021 eHealthcare Leadership Awards is officially open! What a year it has been. Last year around this time, we were hoping the worst was over and we could begin to get back Read More

Salinas Valley Memorial Healthcare System’s Internal Communications Strategy Kept Employees Connected During COVID-19

 // By Brian Griffin // Among the many adjustments hospital and health system marketers have made during the coronavirus pandemic is placing a greater emphasis on internal communications. In many cases, the shift has been dramatic. Alan Shoebridge, director of marketing and communication at Salinas Valley Memorial Healthcare System (SVMHS) in west-central California, estimates that Read More

eHealthcare Leadership Awards: Recognizing Excellence in COVID-19 Communications

// By Jane Weber Brubaker // The past 12 months have pushed healthcare organizations to adapt quickly and build resilience to meet the ever-changing circumstances brought on by the pandemic. Communicators in healthcare organizations have had to continuously anticipate the pandemic-related information needs of their organizations and communities and create multidirectional, multiplatform, multichannel communications to Read More

Wrapping Social Justice Into Your Social Media Efforts

The COVID-19 pandemic has laid bare the inequities and injustice of American society. Communities of color bore about three times the burden of COVID-19 infections and deaths as White communities. While job losses were universal, Latinos and Blacks had the highest unemployment rate — about 19 and 17 percent, respectively. The world watched as people Read More

What Universities Can Teach Healthcare About Effective Digital Fundraising

Did you cancel fundraising events during the pandemic? How did your development team find other ways to successfully keep donors engaged and giving? Without the galas, hospital tours, and meetings with doctors and researchers, the pandemic has no doubt created a new fundraising challenge. But as with other aspects of life, the pandemic has forced Read More

Call for Entries for the 2021 eHealthcare Leadership Awards Is Open

// By Jane Weber Brubaker // It’s May, and if you’re part of the digital healthcare marketing community, you know what that means… the Call for Entries for the 2021 eHealthcare Leadership Awards is officially open! What a year it has been. Last year around this time, we were hoping the worst was over and Read More

Heading Off Misinformation With a Collaborative Approach

The internet is rife with misinformation. During the COVID pandemic, when we’re all desperate for facts, getting the wrong information can have consequences for communities. For Hartford HealthCare, a seven-hospital health system serving Connecticut and parts of Rhode Island and Massachusetts, a collaborative approach allowed the communications and marketing teams to disseminate valuable information across Read More

Conversational Interfaces Are Transforming Healthcare’s Digital Front Door

Learn how an AI chatbot and live chat platform has been a “game changer” at Virtua Health — and how you can leverage conversational technology to meet consumer needs

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What Are the Top Digital Priorities as We Move Out of the Pandemic?

We’re fortunate at eHealthcare Strategy & Trends to have a talented and dedicated group of advisors with diverse backgrounds and experience — senior executives from leading healthcare organizations, digital agencies, and consulting groups. So when we wanted to get a broad perspective on where things are likely to go as we move out of the Read More

Social Media and the Social Justice Movement: Finding Your Voice

// By Althea Fung // The COVID-19 pandemic has laid bare the inequities and injustice of American society. Communities of color bore about three times the burden of COVID-19 infections and deaths as White communities. While job losses were universal, Latinos and Blacks had the highest unemployment rate — about 19 and 17 percent, respectively. Read More

Digital-First Philanthropy: What Healthcare Can Learn from Higher Education

// By Marcia Simon, APR // Did you cancel fundraising events during the pandemic? How did your development team find other ways to successfully keep donors engaged and giving? Without the galas, hospital tours, and meetings with doctors and researchers, the pandemic has no doubt created a new fundraising challenge. But as with other aspects Read More

Hartford HealthCare Dispels Misinformation Through Multichannel Communications Strategy

// By Althea Fung // Hartford HealthCare delivered a steady flow of information for both internal and external stakeholders during the pandemic, and now as it coordinates vaccinations. Virtual news conferences broadcast on Facebook Live and online hub VacciNation kept everyone informed. The internet is rife with misinformation. During the COVID pandemic, when we’re all Read More