When the pandemic hit New York City, Northwell Health became a proving ground for new technology solutions to help mitigate the extreme challenges. Having an agile in-house team capable of creating sophisticated new solutions is “a tremendous muscle for the organization,” says Emily Kagan Trenchard. Northwell Health’s homegrown native app, winner of a platinum award Read More
Learn how Henry Mayo Newhall Hospital launched a successful podcast, and how it keeps the content pipeline filled.
A new eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists.
Panelists:
Watch this webinar and you’ll learn:
// By Brian Griffin // Two health systems, one in Florida and one in South Dakota, are at the forefront of using technology to meet the rapidly changing expectations of healthcare consumers. The coronavirus, growing consumerism, and increased competition are contributing to decreased patient loyalty and a heightened need for healthcare organizations to improve the Read More
// By Jane Weber Brubaker // When the pandemic hit New York City, Northwell Health became a proving ground for new technology solutions to help mitigate the extreme challenges. Having an agile in-house team capable of creating sophisticated new solutions is “a tremendous muscle for the organization,” says Emily Kagan Trenchard. Northwell Health’s homegrown native Read More
One way health systems can highlight their digital leadership, share successes, and demonstrate the ways technology helped their organizations achieve strategic business objectives is to enter — and win — the Mark Gothberg eHealthcare Organizational Commitment Award, the highest honor conferred by the eHealthcare Leadership Awards. Three health systems received recognition for winning this prestigious Read More
It wasn’t just any Friday the 13th. It was March 13, 2020 — the day the federal government declared a national emergency due to the ongoing outbreak of COVID-19. Across the country, businesses started to shut down; people started working remotely, and hospitals, including Nemours Children’s Health, had to figure out how to quickly optimize Read More
// By Jane Weber Brubaker // One way health systems can highlight their digital leadership, share successes, and demonstrate the ways technology helped their organizations achieve strategic business objectives is to enter — and win — the Mark Gothberg eHealthcare Organizational Commitment Award, the highest honor conferred by the eHealthcare Leadership Awards. Three health systems Read More
When South Carolina’s Greenville Health System merged with Palmetto Health in 2017 to create Prisma Health, the two systems did not know each other very well. They had different billing systems and different electronic health records (EHR). They even had different physician referral systems. “We didn’t know each other, and providers didn’t know what services Read More
// By Marcia Simon, APR // The pandemic changed the dynamics of collaboration in health systems, with clinical and operations teams working side by side with marketing technology and communications departments to coordinate enterprise-wide transformation. It wasn’t just any Friday the 13th. It was March 13, 2020 — the day the federal government declared a Read More
// By Jim Samuel // When South Carolina’s Prisma Health merged in 2017, Nick Patel, MD, the chief digital officer, was charged with creating a unified digital presence. We wrote about it in 2019, and here, Patel provides an update. Prisma Health worked with a steering committee to reach consensus on key decisions regarding its Read More
Learn from the Pros how to Create, Promote, and Distribute Your Podcast for Maximum Reach to Consumer, Peer, and Internal Audiences
Your Presenters:
Ashley Schroeder, Events and Marketing Specialist, Bryan Health
Bill Klaproth, Director of Marketing and Production, DoctorPodcasting by RadioMD
Watch this webinar and you’ll learn:
When you still remember what someone said in a webinar a year ago, you know it’s someone you’d like to hear more from. Sarah Sommer, vice president of digital engagement at Geisinger, was a panelist in our October 2020 webinar, “How to Build the Case for Increasing Your Digital Marketing Budget in 2021.” It was Read More
Show NotesBelow are links to the articles covered in this eHealthcare Monthly Video Update. HCIC 2021 – Live! in Las Vegas How Customer Data Platforms Can Power More Consumer-Driven Opportunities in Healthcare MACH: Making MarTech Modular Artificial Intelligence Can Bring Real Ethical Concerns to Healthcare Creating a Digital-First Approach to Behavioral Healthcare
“Healthcare organizations are increasingly under enormous pressure to offer the best digital tools to their patients,” says Jared Mauskopf, CEO of Medical Web Experts. “But before you set out to develop a healthcare application, you’ll need to make a number of key decisions — not least whether you should opt for a mobile app or Read More
// By Diane S. Hopkins // Ease should be part of the definition of an exceptional experience in any business but for those who are ill or injured, making their journey as easy as possible is part of exceptional caring. When you are designing customer solutions, is ease of use your numberone priority? Healthcare providers Read More
// By Jane Weber Brubaker // When you still remember what someone said in a webinar a year ago, you know it’s someone you’d like to hear more from. Sarah Sommer, vice president of digital engagement at Geisinger, was a panelist in our October 2020 webinar, “How to Build the Case for Increasing Your Digital Read More
// By Jared Mauskopf // Healthcare organizations are increasingly under enormous pressure to offer the best digital tools to their patients. But before you set out to develop a healthcare application, you’ll need to make a number of key decisions — not least whether you should opt for a mobile app or a web app. Read More
The survey results are in! See how the pandemic has shifted digital priorities and investments.
A new eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists.
Your Presenter:
Ben Dillon, Chief Strategy Officer, Geonetric
Watch this webinar and you’ll learn:
Show NotesBelow are links to the articles covered in this eHealthcare Monthly Video Update. How Cleveland Clinic Prepped for Google’s Core Web Vitals Algorithm eHealthcare Leadership Awards: Recognizing Excellence in COVID-19 Communications Salinas Valley Memorial Healthcare System’s Internal Communications Strategy Kept Employees Connected During COVID-19 Content Strategies for a Post-Pandemic World Data Is Redefining the Read More
Even as healthcare organizations build out their marketing stacks to better reach, engage, and serve patients and prospective patients, health technology companies are building stacks of their own, for some of the same reasons — to help their clients improve patient access and convenience. NextGen Healthcare was named by KLAS in 2021 as the top Read More
Bon Secours Mercy Health, a 50-hospital health system spanning seven states and Ireland, was in the midst of redefining the patient journey experience when COVID hit. “We’re one of the five largest Catholic healthcare systems in the U.S. — we have thousands of points of care and 60,000 associates. So, as you can imagine, making Read More
Discover how ProMedica uses customer feedback and a digital-first approach to consumers to achieve stellar results across more than 400 facilities in 28 states.
A Strategic Health Care Marketing webinar for marketers, communicators, and strategists at hospitals, health systems, and physician groups
Wednesday | July 21, 2021 | 2:00 P.M. Eastern
Your Presenters:
Join us on July 21 to learn how to harness the power of digital to deliver a more retail-like experience in a changing environment. You’ll see real-world examples and learn best practices from health care leaders and industry disruptors.
Watch this episode of our video update with stories from eHealthcare Strategy & Trends: Health systems use digital tools to connect people with vaccines. Top industry leaders share post-pandemic priorities. Lessons from higher education for digital fundraising in healthcare. How to raise your organization’s social justice profile. And an update on the 2021 eHealthcare Leadership Awards.
Telehealth skyrocketed during the pandemic as a way to keep patients and providers safe when in-person office visits weren’t absolutely necessary. The volume of virtual visits went from hundreds a month to thousands a day practically overnight, but the quality of the experience hasn’t always measured up. How do we make it better? To imagine Read More
With the rush to get Americans vaccinated, organizations struggled to find the best way to contact patients to coordinate vaccine appointments, especially when demand exceeded supply. Adnan Iqbal, CEO of Luma Health, a San Francisco-based patient engagement platform, found many clients wanted to use the platform to get patients signed up at the appropriate time. Read More