Patient Portals

Case Study: Patient Engagement is a Two-Way Street

Pamela Landis

Patients have high expectations for their online health care experiences these days. They expect to have the same seamless, integrated digital interaction they enjoy with Amazon Prime or Uber when they interact with their health system or provider. “Ease of mobility is what’s important to them,” says Pamela Landis, Vice President of Information Services at Read More

Fully Integrated PRM and CRM = Fully Leveraged Healthcare Marketing

Ever dream of driving a Ferrari? If you’re a health system, the equivalent is a completely tricked-out, customized, integrated technology platform that gives you all the information you need to tackle your market holistically. No more siloed B-to-B vs. B-to-C strategies. Lehigh Valley Health Network (LVHN) is living this dream as it prepares to roll Read More

Is Open-Source Software the Right Solution For Your Hospital, Health System, or Physician Group?

Ken Rickard

“Medicine, like science, depends on the free exchange of information to produce the best outcomes for patients,” says Ken Rickard. “Software should be designed with the same goal in mind.” Rickard is the Director of Professional Services at Chicago-based consulting and development firm He believes software decisions are a crucial element of healthcare strategy. “Software Read More

Create a Site That Engages and Converts

// Sponsored Post //

How To Master the Replatforming Process at Your Organization

Your Presenters:

You’ll learn:

  • How to successfully master your website replatforming project and the accompanying change management challenges
  • The importance of identifying goals for your new website that are both realistic and relevant
  • Keys to identifying the “mission critical” tasks that need to be tackled first—and what can wait until Phase 2
  • What to do if the scope of the work reaches beyond what your existing marketing/digital teams can manage
  • How to measure ROI for data-driven insight
  • Strategies for getting all key stakeholders on the same page and working in tandem
  • Why your new website must align with your overarching marketing and digital strategy, and how to ensure this happens
  • How to create a replicable roadmap for success that can be adapted and re-used for other digital projects, website initiatives, and technology implementations at your organization
  • A real-life success story: How SCL Health replatformed its website and achieved big increases in site traffic (up 75%), organic traffic (up 20%), and total new users (up 68%)
[hide_from accesslevel=”webinar-2016-02″]

If you have already purchased this webinar, please log in to view it.

[login-form redirect=’’]

Or order now, and get immediate access.

Order Now



Download now »

Case Studies Reveal Vital Importance of Healthcare Transparency

Northwell Health Logo

“The best way to change a culture is to be transparent,” says Emily Kagan Trenchard, Associate Vice President of Digital Strategy at Northwell Health (formerly North Shore-LIJ). “When you pull back the curtain, everyone wants to tidy up the room.” Kagan Trenchard and co-presenter Chris Boyer, Senior Vice President of ReviveHealth, shared their perspectives on Read More

The State of Digital Marketing in Healthcare; Survey Results Download

tate of digital marketing in healthcare

// Sponsored Post //

// Sponsored Post //

Download your copy of the results of the State of Digital Marketing in Healthcare in 2015 Survey today.

The white paper, encapsulating the results, is now available. It provides valuable insights to help CEOs, CMOs, Web leaders and others assess the current state of their organization’s digital efforts, compare themselves to their peers and look at future opportunities. In the white paper, you’ll find healthcare-specific details about:

The use of:

  • Online and digital marketing techniques
  • Content management software (CMS)
  • Customer relationship management (CRM)
  • Marketing automation
  • Return on investment and key performance indicators
  • Importance/Effectiveness of digital marketing efforts
  • Driving digital transformation of a healthcare brand
  • Web innovations
  • Available resources
  • And much more.

Learn more or download now »

Download now »

The Value of Healthcare Transparency

Emily Kagan Trenchard and Chris Boyer

// Sponsored Post //

Using Digital to Drive Transparency and Embrace Consumerism in Healthcare

Your Presenters:

You’ll hear:

  • Strategies to improve your organization’s transparency and how that will impact your hospital.
  • How North Shore-LIJ (Northwell Health) built a sustainable roadmap that will help them grow and innovate as the market evolves.
  • Best practices for developing integrated digital solutions for increased transparency.
  • How to use your digital presence to support patient access and improve your patients’ experience.
  • Quality-of-care advances that can result from a commitment to transparency.
  • How increased transparency can significantly improve your facility’s CAPS scores measuring patients’ perceptions of their experiences.
  • How increased transparency can improve the results of your marketing and communications efforts.
[hide_from accesslevel=’webinar-2015-02′]

If you have already purchased this on-demand webinar, please log in to view it.

[login-form redirect=’’]

Or purchase this recording now, and get immediate access.

Order Now



Download now »

New Tool Reveals User Experience Insights on Hospital Websites

Are you about to embark on a major overhaul of your health system’s website? A before-and-after user experience survey could help you prove that the investment was worth every penny. Or, maybe you just launched your new website and are itching to find out what site visitors think of it. gSight℠, a new Web experience Read More

New CMS Means Self-Service Content Creation for Stanford Medicine

Stanford Medicine Logo

When Stanford Medicine decided it was time to replace its legacy platform, Dreamweaver, and look for a new enterprise Web content management platform, the number-one priority was ease of use by content authors. The Stanford Medicine Web presence consists of more than 200,000 pages; 825 websites; and 500 content authors. “Our vision for a target Read More

Online Physician Promotion for the Healthcare Marketer


// Sponsored Post //

// Sponsored Post //

This comprehensive eBook published by Geonetric has everything you to need to create an effective physician promotion strategy. You’ll gain powerful, research-based insights into how patients choose physicians, ensuring you’re providing the information that actually impacts patient acquisition.

You’ll also discover how criteria like conditions, accepting new patients and proximity factor into qualifying physicians, and how likability, expertise and convenience influence the evaluation process. With that foundation in place, you’ll then move to tactics you can promote right away.

You’ll learn how to:

  • Use SEO, content marketing and social media to drive qualified visitors to your online provider directory
  • Create online physician profiles that connect with site visitors, humanize your doctors and drive conversions
  • Use physician ratings to demonstrate skill and expertise

Learn more or download now »

Download now »

Case Study: Drive More Patient Portal Signups and Usage

“Healthcare portals are huge,” says Caty Wolf, Manager of Marketing Communications at WellSpan Health, an integrated health system in central Pennsylvania. Wolf is responsible for CRM and marketing automation. She works with LionShare’s business intelligence and CRM platform, DIATA®. WellSpan is using marketing automation to acquire and activate consumers on its patient portal. “[A portal Read More

What Happens to Patients With Chronic Diseases Between Office Visits?

Vivify Health Logo

As hospitals and health organizations move toward population health and engage in value-based contracting, managing patients with chronic diseases effectively and efficiently has risen to the top of the agenda. “It would be great if the patient is giving you information every day in a way that helps drive workflow around urgency and kicking out Read More

WellSpan Health Uses LionShare’s CRM and Marketing Automation Platform to Crack the Code on Portal Sign-ups

// Ask the Expert, with Caty Wolf // Caty Wolf is Manager of Marketing Communications at WellSpan Health, an integrated health system in central Pennsylvania. She is responsible for CRM and marketing automation, and works with LionShare’s business intelligence and CRM platform, DIATA®. WellSpan is using marketing automation to acquire and activate consumers on its Read More

4 Ways Healthcare Organizations Are Using New Technologies to Deliver Personalized Service and Patient Experience

Mass General’s Healthcare Innovation Lab and White Rhino’s Addictive Health Lab explore consumer-centric apps and technologies with the goal of delivering a higher level of personalized service, satisfaction and a better overall patient experience. // By Shawn Gross // “As patients behave more like consumers, healthcare organizations need to deliver a higher level of personalized Read More

Are Wearables the Cure for Chronic Disease Management?

Dr. Richard Milani

Chronic diseases cause 70 percent of deaths in the U.S., and hypertension is one of the most pervasive chronic diseases. “A third of all adults in the U.S. have it,” says Dr. Richard Milani, Ochsner Health’s Chief Clinical Transformation Officer. “Only half of adults with high blood pressure have it under control. It’s a big Read More

Inside Look at Ochsner Health’s Apple Watch Hypertension Pilot

eHealthcare Pulse April 24 was a big day in the technology world. The Apple Watch was released. On the same day, Ochsner Health, the largest not-for-profit health system in Louisiana, announced that it was the first hospital in the nation to manage patients suffering from chronic diseases, using the new Apple Watch. “Chronic disease is Read More

B2C Marketing Predictions 2015

The results of an Economist Intelligence Unit survey, commissioned by Marketo, indicate that 99% of marketers plan to invest in marketing technologies in the next year. Here are other key findings: Impact on Revenue Of the B2C marketers surveyed, more than half (55%) feel that their marketing departments are regarded as little more than a Read More

Learn How Kaiser Permanente Achieved a 69% Patient Portal Adoption Rate

Jane Weber Brubaker, Editor of eHealthcare Strategy & Trends

Patient retention is one of the many things healthcare marketers need to stay on top of. Can your patient portal help you retain patients? Kaiser Permanente thinks so. “A 2012 Kaiser Permanente study published in the American Journal of Managed Care found that patients with online access to their patient information were 2.6 times more Read More

Kaiser Permanente, With 4.8 Million Portal Users, Says All Healthcare Systems Should Strive to Provide Easy and Convenient Care

In a recent article, we presented a recap of the HIMSS15 Patient Engagement Symposium. One of the presentations during the daylong symposium got our attention and we wanted to take a closer look. Judy Derman, Director of Member Engagement at Kaiser Permanente, shared impressive statistics on Kaiser’s portal, and how patients and providers are using Read More