Patient Portals

Aurora Health Care Creates a Best-of-Class Patient Portal

by Mark S. Gothberg “This is the story of taking an off-the-shelf, out-of-the-box tool – the Epic pa­tient portal – and making it a branded, differentiated, and best-of-class portal experience,” says Cindy Moon-Mogush, senior vice president of communications at Aurora Health Care, an integrated system that serves eastern Wisconsin and northern Illinois. Although the organization Read More

PinnacleHealth Creates Three Paths to Consumer Engagement

by Mark S. Gothberg “People always talk about how great Amazon.com is and how all websites should be like it. But a healthcare site shouldn’t be like Amazon, where a consumer buys a book and then browses the site for other things of interest to buy. People have very specific interests in healthcare, and a Read More

What Should Digital Healthcare Directors Focus on in 2014? Part Two

Ask The Expert with Mark S. Gothberg Winners of the 2013 eHealthcare Leader­ship Awards, the com­petition’s 14th year, were recognized in November in New Orleans during a pres­entation at a healthcare Internet con­ference sponsored by Atlanta-based Greystone.Net. The November issue of eHealthcare Strategy & Trends listed the winners. Last month’s “Ask the Expert” column discussed Read More

Patient Engagement? There’s an App for That

by Theresa Jacobellis As the American healthcare sys­tem is reformed, greater emphasis is being placed on wellness and prevention. Savvy pro­viders are harnessing mobile tech­nology to empower patients to be more engaged in their own health­care, with the potential to improve treatment compliance, enhance outcomes, and even maximize re­imbursements by reducing readmis­sions. Earlier this year, Read More

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