// Ask the Expert, with Caty Wolf // Caty Wolf is Manager of Marketing Communications at WellSpan Health, an integrated health system in central Pennsylvania. She is responsible for CRM and marketing automation, and works with LionShare’s business intelligence and CRM platform, DIATA®. WellSpan is using marketing automation to acquire and activate consumers on its Read More
Mass General’s Healthcare Innovation Lab and White Rhino’s Addictive Health Lab explore consumer-centric apps and technologies with the goal of delivering a higher level of personalized service, satisfaction and a better overall patient experience. // By Shawn Gross // “As patients behave more like consumers, healthcare organizations need to deliver a higher level of personalized Read More
Robert Wood Johnson University Hospital and the National Institutes of Health adopt Connexient’s wayfinding solution for patient and employee apps. // By Jane Weber Brubaker // “Would you tell me which way I ought to go from here?” asked Alice of the Cheshire Cat. “That depends a good deal on where you want to get Read More
Chronic diseases cause 70 percent of deaths in the U.S., and hypertension is one of the most pervasive chronic diseases. “A third of all adults in the U.S. have it,” says Dr. Richard Milani, Ochsner Health’s Chief Clinical Transformation Officer. “Only half of adults with high blood pressure have it under control. It’s a big Read More
eHealthcare Pulse April 24 was a big day in the technology world. The Apple Watch was released. On the same day, Ochsner Health, the largest not-for-profit health system in Louisiana, announced that it was the first hospital in the nation to manage patients suffering from chronic diseases, using the new Apple Watch. “Chronic disease is Read More
The results of an Economist Intelligence Unit survey, commissioned by Marketo, indicate that 99% of marketers plan to invest in marketing technologies in the next year. Here are other key findings: Impact on Revenue Of the B2C marketers surveyed, more than half (55%) feel that their marketing departments are regarded as little more than a Read More
Patient retention is one of the many things healthcare marketers need to stay on top of. Can your patient portal help you retain patients? Kaiser Permanente thinks so. “A 2012 Kaiser Permanente study published in the American Journal of Managed Care found that patients with online access to their patient information were 2.6 times more Read More
In a recent article, we presented a recap of the HIMSS15 Patient Engagement Symposium. One of the presentations during the daylong symposium got our attention and we wanted to take a closer look. Judy Derman, Director of Member Engagement at Kaiser Permanente, shared impressive statistics on Kaiser’s portal, and how patients and providers are using Read More
Have you ever read Google’s 10 philosophies or, in the company’s words, “Ten things we know to be true”? Today’s ezine is devoted to number 1, “Focus on the user and all else will follow,” and number 5, “You don’t need to be at your desk to need an answer.” These two explain the latest Read More
Ask the Expert, with Mark Shipley The use of mobile devices to surf the Web has been steadily increasing, and Google recently made an algorithm change that proves mobile devices are here to stay. As of April 21, Google has begun favoring websites in mobile searches that are mobile-device friendly. And on May 5 Google Read More
Wanted: Clinical Response Marketer. “This individual should have a strong grasp of consumer-friendly communications, be proficient in digital media including social media, and have the ability to lead the testing of different data collection and messaging approaches to find those that are most effective.” This is an excerpt from an actual job description posted by Read More
eHealthcare Pulse The HIMSS15 Patient Engagement Symposium, one of 10 all-day pre-conference sessions, featured an impressive—and passionate—lineup of leaders representing government, providers, technology innovators, patients, and caregivers. #givememydamndata The central theme of the symposium, stressed throughout the day, was that patients need access to their clinical records to actively participate in their own care. But Read More
Are you ready to run hundreds of micro-targeted campaigns each year? Kathy Divis, President of Greystone.Net (and member of the eHealthcare Strategy & Trends Editorial Advisory Board) thinks you should be. Not ready to stick your toe in the mobile waters? Divis says, “If you don’t have a mobile strategy, then you don’t have a Read More
By Mark S. Gothberg The demands of healthcare reform and an increasingly competitive environment have led to accelerated digital innovation. During last year’s eHealthcare Leadership Awards program, I clearly observed that organizations have made major improvements in their websites and expanded social media. They are also using mobile applications to engage current and prospective customers Read More
ProHealth Care has had a long relationship with Aegis Health Group, an employer relationship management solution provider. Two years ago Aegis introduced OneCommunity, its employee wellness and engagement portal. ProHealth Care jumped on it as a way to help employees stay healthier and offer employers even greater insight into employee health risks. “I can let Read More
ProHealth Care in Waukesha, Wisconsin has been working with Aegis Health Group for 15 years. Aegis is a provider of population health and employer relationship management (ERM) solutions that help hospitals and health systems connect with employers and employees around wellness initiatives. The rationale for ERM is twofold, explains Aegis Senior Vice President Yale Miller. Read More
Citrus Valley Health Partners in California wants to drive volume to service lines, and gear up for value-based payment models. The health system selected Healthgrades as its CRM provider, and launched its first campaign in February 2014. “The numbers from last year were pretty stunning,” says Martin Kleinbart, Chief Strategy Officer. Aubrey Hinkson, Marketing Manager Read More
Peter Hudson and Wayne Guerra, emergency room physicians at Centura Health in Denver, saw that patients would often show up with minor problems that could have been treated at another type of care setting, and at a lower cost. They were inspired to create a mobile app, iTriage to give people tools to understand their Read More
MyDigitalLife iTriage is a mobile health app for consumers gaining wide acceptance from providers as health systems move toward population health and value-based care. Created in 2008 by two Denver-based ER physicians, Peter Hudson and Wayne Guerra, iTriage has been downloaded by 14 million consumers from the iTunes and Google Play app stores, where it Read More
Getting patients engaged in their health is a priority of healthcare transformation, and the patient portal is a big part of the strategy. But the portal experience can leave you cold. Shawn Gross, Chief Digital Strategist at White Rhino shares, “I appreciate the communications I receive from my provider’s patient portal, but the interface experience Read More
Ask the Expert with Shawn Gross PwC’s healthcare group recently commented, “As patients behave more like consumers, healthcare organizations need to deliver a higher level of personalized service, satisfaction and overall experience—or risk losing business to the competition.” If you’re a healthcare marketer driven to deliver the best possible patient experience, wouldn’t you love to Read More
Patient engagement is the Holy Grail of healthcare. The theory is if patients take an active role in managing and maintaining their health, they will reap the benefits, staying healthier, spending less, and costing the system less. One way to get and keep patients engaged is through patient portals. But how do you get them Read More
eHealthcare Pulse In 2010, 100 primary care physicians affiliated with three health systems agreed to explore the impact of sharing clinical notes with patients in a project dubbed OpenNotes. The total panel for the initial trial was 20,000 patients from Beth Israel Deaconess Medical Center in Boston, Geisinger Health System in Pennsylvania, and Harborview Medical Read More
By Cheryl L. Serra A person could get plenty lost in the maze of a ten-story, one-million-square-foot new building addition. But leaders at University Health System (UHS) in San Antonio, TX acted quickly to make sure that didn’t happen. They teamed with Etelu to develop a wayfinding application (app) that helps patients, visitors, and staff Read More
// by Grace Jones // Starting a hospital blog can often seem like a daunting task. What should we name the blog? What topics should it be about? Who is our audience? How often should we post? These are all good questions to ask when starting a blog. Yet none of them matters if you Read More