by Cheryl L. Serra Diagnosis: Cancer. Reaction: Disbelief and fear. Fear of your prognosis, the treatment, reaction of family and friends, and your financial future. How will you possibly be able to undergo treatment—or care for a loved one with cancer—and work? A new employee benefit will soon be available to help support cancer patients Read More
by Mark S. Gothberg “This is the story of taking an off-the-shelf, out-of-the-box tool – the Epic patient portal – and making it a branded, differentiated, and best-of-class portal experience,” says Cindy Moon-Mogush, senior vice president of communications at Aurora Health Care, an integrated system that serves eastern Wisconsin and northern Illinois. Although the organization Read More
by Mark S. Gothberg “People always talk about how great Amazon.com is and how all websites should be like it. But a healthcare site shouldn’t be like Amazon, where a consumer buys a book and then browses the site for other things of interest to buy. People have very specific interests in healthcare, and a Read More
Ask The Expert with Mark S. Gothberg Winners of the 2013 eHealthcare Leadership Awards, the competition’s 14th year, were recognized in November in New Orleans during a presentation at a healthcare Internet conference sponsored by Atlanta-based Greystone.Net. The November issue of eHealthcare Strategy & Trends listed the winners. Last month’s “Ask the Expert” column discussed Read More
by Theresa Jacobellis As the American healthcare system is reformed, greater emphasis is being placed on wellness and prevention. Savvy providers are harnessing mobile technology to empower patients to be more engaged in their own healthcare, with the potential to improve treatment compliance, enhance outcomes, and even maximize reimbursements by reducing readmissions. Earlier this year, Read More
by Mark S. Gothberg “I began actively helping my elderly parents a number of years ago. Every time I took them to a doctor’s appointment, we would be asked for the same information over and over again, especially about what medications were being taken,” says Jim Rattray, until recently vice president of marketing and public Read More