Is it possible for health systems to have their own version of “set it and forget it”? Can they really set up campaigns in their CRMs and let them run automatically based on pre-set rules? Maybe not right out of the gate, but with diligence, healthcare marketers can learn to crawl, then walk, then run Read More
// By Jane Weber Brubaker // Is it possible for health systems to have their own version of “set it and forget it”? Can they really set up campaigns in their CRMs and let them run automatically based on pre-set rules? Maybe not right out of the gate, but with diligence, healthcare marketers can learn Read More
// By Jane Weber Brubaker // The eHealthcare Leadership Awards honor the very best websites and digital communications from a broad spectrum of healthcare organizations. Winners of the 21st Annual eHealthcare Leadership Awards were announced on November 17 at a special presentation at HCIC@Home, the virtual conference sponsored by Greystone.Net, our partner in presenting the Read More
What if you could create a customer engagement program in your urgent care service line that increases customer lifetime value by 22 percent?
Or increase the customer lifetime value of your primary care physician service line by 29 percent?
And what if you could document and prove those results based on a two-year scientific study that ties your customer engagement program’s impact to customer visit history?
That is precisely what BayCare Health System has done.
BayCare Health System has spent the last two years conducting a proactive “Review Requesting Program” in its urgent care and primary care physician service lines and analyzed the effect on clinical visit history and customer lifetime value.
Watch this webinar on demand, and learn from Ed Rafalski, BayCare Health System’s chief strategy and marketing officer how the program was executed and analyzed, and how it improved the health system’s business KPIs and clinical outcomes.
eHealthcare Strategy & Trends presents a brand-new member webinar for healthcare marketers and digital strategists
Watch this lively panel discussion with top marketers from leading organizations who will share their insights on how to get the budget you and your organization need to succeed in 2021.
A new eHealthcare Strategy & Trends webinar on demand for healthcare marketers and digital strategists.
Your Presenters
COVID-19 brought about the explosion of telemedicine for obvious reasons — quick and convenient access between patient and provider, maintaining patient load to prevent appointment cancellations, and — most important — safety for both patients and providers. “Why would I want to go to a doctor’s office now if I don’t have to?” is today’s Read More
Ask the Expert, with Bryce Cannon, President of Modea // By Jane Weber Brubaker // The pandemic has taken a toll on every aspect of our lives for the past several months. As health systems have scrambled to meet the needs of their communities, technology projects that may have been nice to have down the Read More
Virtual care is here to stay. // By Marcia Simon, APR // COVID-19 brought about the explosion of telemedicine for obvious reasons — quick and convenient access between patient and provider, maintaining patient load to prevent appointment cancellations, and — most important — safety for both patients and providers. “Why would I want to go Read More
“More than ever, today’s consumers are conducting research online before making healthcare decisions,” says Andrew Rainey of Binary Fountain. “Organizations need to work harder — and smarter — to provide exceptional patient experiences reflected in their brand’s online reputation, to ensure that patients choose them for their healthcare needs.” Here’s an excerpt from Rainey’s new Read More
// By Andrew Rainey // More than ever, today’s consumers are conducting research online before making healthcare decisions. Organizations need to work harder — and smarter — to provide exceptional patient experiences reflected in their brand’s online reputation, to ensure that patients choose them for their healthcare needs. Unfortunately, the healthcare landscape has been turned Read More
The COVID-19 pandemic brought health system leaders a myriad of brand-new questions, and precious little time to find solutions. How can we effectively triage COVID-19 patients? How can we predict COVID-19’s impact on our health system going forward? How can we estimate our capacity for elective surgeries and other vital services when the time comes? Read More
As healthcare consumers nationwide are still being urged to stay home when possible, the surge in demand for virtual visits has provider organizations nationwide scrambling to scale up telehealth capabilities if they have them — or stand them up if not. What does it take to completely change the way you deliver care, practically overnight? Read More
An eHealthcare Strategy & Trends webinar on demand for healthcare marketers and digital strategists.
Your Presenters:
// By Kyle Hardner // The COVID-19 pandemic brought health system leaders a myriad of brand-new questions, and precious little time to find solutions. How can we effectively triage COVID-19 patients? How can we predict COVID-19’s impact on our health system going forward? How can we estimate our capacity for elective surgeries and other vital Read More
// By Jane Weber Brubaker // As healthcare consumers nationwide are still being urged to stay home, the surge in demand for virtual visits has provider organizations nationwide scrambling to scale up telehealth capabilities if they have them — or stand them up if not. Ochsner Health in Louisiana reported an increase of nearly 1,000 Read More
“We are living in a world already changed,” says Dave Wieneke, healthcare innovation director at PK. “Unlike even 60 days ago, we face a new imperative to embrace social distancing to save lives and preserve clinical capacity. If history has taught us anything, it’s that times of crisis drive innovation.” Here’s an excerpt from Wieneke’s Read More
As COVID-19 creates chaos throughout the U.S. healthcare system, caring for people with other illnesses and routine provider appointments presents a challenge. Scheduled appointments or wellness visits are being canceled because of social distancing mandates or state lockdowns, and providers aren’t sure how or when to accept new patients. Patients with chronic illnesses who can’t Read More
// By Wendy Stark Healy // As COVID-19 creates chaos throughout the U.S. healthcare system, caring for people with other illnesses and routine provider appointments presents a challenge. Scheduled appointments or wellness visits are being canceled because of social distancing mandates or state lockdowns, and providers aren’t sure how or when to accept new patients. Read More
// By Dave Wieneke // We are living in a world already changed. Unlike even 60 days ago, we face a new imperative to embrace social distancing to save lives and preserve clinical capacity. If history has taught us anything, it’s that times of crisis drive innovation. Crisis helps overcome the inertia of the status Read More
In an address to the Alliance for Connected Care Telehealth Policy Forum in 2018, CMS administrator Seema Verma said, “Telehealth is changing the very face of healthcare.” She’s right. Studies have found that telehealth programs have reduced 30-day hospital readmission rates for heart failure patients, sped up the time to treatment for patients experiencing a Read More
// By Althea Fung // In an address to the Alliance for Connected Care Telehealth Policy Forum in 2018, CMS administrator Seema Verma said, “Telehealth is changing the very face of healthcare.” She’s right. Studies have found that telehealth programs have reduced 30-day hospital readmission rates for heart failure patients, sped up the time to Read More
// By Jim Samuel // When patients don’t follow pre-op protocols, it can lead to canceled surgeries, colonoscopies, or other procedures, costing hospitals time and money — and negatively impacting patients’ health. When patients don’t follow their doctors’ post-op orders, they can end up back in the hospital — distressing for patients and costly for Read More
Jeremy Rogers is executive director, digital marketing and experience at Indiana University (IU) Health. IU Health and Loyal, led by president Brian Gresh, are partnering on multiple initiatives that fall under the broad heading of consumerism. “We knew we had to put the customer at the center of all of our decision-making,” Rogers says. Rogers Read More
// By Jane Weber Brubaker // Brian Gresh, president of Loyal, made an attention-grabbing statement during his presentation at HCIC 2019, Delivering on the Promise of an Empowered Digital Experience: “When it comes to healthcare, I don’t think there’s a single healthcare system out there that’s truly digital.” Coming from the person who is well Read More