An eHealthcare Strategy & Trends webinar on demand for healthcare marketers and digital strategists.
Your Presenters:
// By Kyle Hardner // The COVID-19 pandemic brought health system leaders a myriad of brand-new questions, and precious little time to find solutions. How can we effectively triage COVID-19 patients? How can we predict COVID-19’s impact on our health system going forward? How can we estimate our capacity for elective surgeries and other vital Read More
// By Jane Weber Brubaker // As healthcare consumers nationwide are still being urged to stay home, the surge in demand for virtual visits has provider organizations nationwide scrambling to scale up telehealth capabilities if they have them — or stand them up if not. Ochsner Health in Louisiana reported an increase of nearly 1,000 Read More
“We are living in a world already changed,” says Dave Wieneke, healthcare innovation director at PK. “Unlike even 60 days ago, we face a new imperative to embrace social distancing to save lives and preserve clinical capacity. If history has taught us anything, it’s that times of crisis drive innovation.” Here’s an excerpt from Wieneke’s Read More
As COVID-19 creates chaos throughout the U.S. healthcare system, caring for people with other illnesses and routine provider appointments presents a challenge. Scheduled appointments or wellness visits are being canceled because of social distancing mandates or state lockdowns, and providers aren’t sure how or when to accept new patients. Patients with chronic illnesses who can’t Read More
// By Wendy Stark Healy // As COVID-19 creates chaos throughout the U.S. healthcare system, caring for people with other illnesses and routine provider appointments presents a challenge. Scheduled appointments or wellness visits are being canceled because of social distancing mandates or state lockdowns, and providers aren’t sure how or when to accept new patients. Read More
// By Dave Wieneke // We are living in a world already changed. Unlike even 60 days ago, we face a new imperative to embrace social distancing to save lives and preserve clinical capacity. If history has taught us anything, it’s that times of crisis drive innovation. Crisis helps overcome the inertia of the status Read More
In an address to the Alliance for Connected Care Telehealth Policy Forum in 2018, CMS administrator Seema Verma said, “Telehealth is changing the very face of healthcare.” She’s right. Studies have found that telehealth programs have reduced 30-day hospital readmission rates for heart failure patients, sped up the time to treatment for patients experiencing a Read More
// By Althea Fung // In an address to the Alliance for Connected Care Telehealth Policy Forum in 2018, CMS administrator Seema Verma said, “Telehealth is changing the very face of healthcare.” She’s right. Studies have found that telehealth programs have reduced 30-day hospital readmission rates for heart failure patients, sped up the time to Read More
// By Jim Samuel // When patients don’t follow pre-op protocols, it can lead to canceled surgeries, colonoscopies, or other procedures, costing hospitals time and money — and negatively impacting patients’ health. When patients don’t follow their doctors’ post-op orders, they can end up back in the hospital — distressing for patients and costly for Read More
Jeremy Rogers is executive director, digital marketing and experience at Indiana University (IU) Health. IU Health and Loyal, led by president Brian Gresh, are partnering on multiple initiatives that fall under the broad heading of consumerism. “We knew we had to put the customer at the center of all of our decision-making,” Rogers says. Rogers Read More
// By Jane Weber Brubaker // Brian Gresh, president of Loyal, made an attention-grabbing statement during his presentation at HCIC 2019, Delivering on the Promise of an Empowered Digital Experience: “When it comes to healthcare, I don’t think there’s a single healthcare system out there that’s truly digital.” Coming from the person who is well Read More
In early 2018, the team at Hardtner Medical Center was searching for an innovative way to engage patients and increase usage of its patient portal. It had tried emails, advertisements, flyers — even billboards. But one tactic it hadn’t tried yet was a mobile app. “We needed to figure out a better way to promote Read More
// By Melanie Graham // In early 2018, the team at Hardtner Medical Center was searching for an innovative way to engage patients and increase usage of its patient portal. It had tried emails, advertisements, flyers — even billboards. But one tactic it hadn’t tried yet was a mobile app. “We needed to figure out Read More
Electronic health records (EHR) have changed the way the healthcare industry works. In the 10 years since then-president Barack Obama signed a law to accelerate digitization of health records, hospital EHR adoption has increased from 9 percent to 96 percent, according to the Office of the National Coordinator for Health Information Technology (ONC). Despite high Read More
// By Althea Fung // Electronic health records (EHR) have changed the way the healthcare industry works. In the 10 years since then-president Barack Obama signed a law to accelerate digitization of health records, hospital EHR adoption has increased from 9 percent to 96 percent, according to the Office of the National Coordinator for Health Read More
A Look Back on a Hall-of-Fame Career // By Jared Johnson // Neal Linkon, retiring director of marketing operations at Children’s Hospital of Wisconsin, recently took a few moments to reflect for us on his career. As we honor his contributions to the healthcare marketing field, Neal shares what he has learned and where he Read More
Consumers want faster access to healthcare, providers want to improve the patient relationship, and reimbursement rates for telemedicine are getting better. Combine these factors and it becomes clear — telemedicine is going mainstream. Telemedicine claims have increased 624 percent from 2014 to 2018, according to FAIR Health, a nonprofit healthcare data collection company. Most of Read More
// By Marcia Simon, APR // Consumers want faster access to healthcare, providers want to improve the patient relationship, and reimbursement rates for telemedicine are getting better. Combine these factors and it becomes clear — telemedicine is going mainstream. Telemedicine claims have increased 624 percent from 2014 to 2018, according to FAIR Health, a nonprofit Read More
If you wear glasses, you probably remember putting them on for the first time. Everything was in focus! The difference was probably startling – all those details you couldn’t see before became crystal clear. The right technology tool can empower you in a similar way. You can see things more clearly, and the before-and-after makes Read More
// By Jane Weber Brubaker // If you wear glasses, you probably remember putting them on for the first time. Everything was in focus! The difference was probably startling – all those details you couldn’t see before became crystal clear. The right technology tool can empower you in a similar way. You can see things Read More
Each month, NRC Health surveys American consumers about their healthcare experiences and preferences. And every month, the data seems to point to the same conclusion: Consumers want healthcare organizations to stop acting like healthcare organizations. The NRC survey polls more than 500,000 Americans and 100-plus healthcare CEOs. It also includes more than 300 face-to-face interviews Read More
// By Melanie Graham // Each month, NRC Health surveys American consumers about their healthcare experiences and preferences. And every month, the data seems to point to the same conclusion: Consumers want healthcare organizations to stop acting like healthcare organizations. The NRC survey polls more than 500,000 Americans and 100-plus healthcare CEOs. It also includes Read More
// By Melanie Graham // These days, a health system’s digital front door is more important than ever. Your website and online provider directory can be the difference between an appointment at your clinic, and one at your competitor’s. So, when it came time for South Carolina’s Palmetto Health and Greenville Health System to merge Read More
We asked Chris Boyer, 2018 Healthcare Internet Hall of Fame inductee, director of digital and analytics at University of Minnesota Health and Fairview Health, and host of the touch point podcast to weigh in on digital trends that will affect hospitals and health systems in 2019. Digital transformation is critical for all members of the Read More