Digital Marketing, Communications and Strategy for Healthcare Leaders

Content Management System (CMS)

What Does a Cutting-Edge Personalized Marketing Strategy Look Like for Hospitals and Health Systems?

August 9, 2016

Chris Boyer, director of digital and analytics at University of Minnesota Health and Fairview Health

Ask the Expert, with Chris Boyer, Senior Vice President, Digital at ReviveHealth // By Jane Weber Brubaker // We interviewed Chris Boyer following his presentation with Chris Bevolo, EVP at ReviveHealth, at this year’s Healthcare Marketing & Physician Strategies Summit. Their presentation “Personalized Marketing: Moving From Persona to Person” offers a vision of what healthcare Read More

Is Open-Source Software the Right Solution For Your Hospital, Health System, or Physician Group?

February 24, 2016

“Medicine, like science, depends on the free exchange of information to produce the best outcomes for patients,” says Ken Rickard. “Software should be designed with the same goal in mind.” Rickard is the Director of Professional Services at Chicago-based consulting and development firm Palantir.net. He believes software decisions are a crucial element of healthcare strategy. “Software Read More

Crucial Factors To Consider When Redesigning Your Healthcare Organization’s Website

January 27, 2016

“A complete redesign and development of your website can be a daunting process for any size organization, and the challenges posed may be wide-ranging,” says Chris Behan, President and Founder of Socius Marketing in Tampa, FL. “If all goes well, there is much to gain, and organizations can move forward rapidly. But more often than Read More

Ask the Expert: What Are the Critical Factors to Consider During a Website Redesign?

January 27, 2016

// By Chris Behan // With so many healthcare organizations planning or undergoing major website redesigns, the need for expert guidance to ensure success has never been greater. We asked Web content and search engine optimization expert Chris Behan, President and Founder of Socius Marketing, to weigh in on some of the potential pitfalls, and Read More

Open Source or Proprietary? 5 Key Issues to Consider

January 26, 2016

// By Ken Rickard // Imagine a healthcare world in which you had to pay a license fee to perform each angioplasty. Or one in which breakthroughs in cancer treatments were never published, but were instead reserved only for a select few doctors and institutions. Medicine, like science, depends on the free exchange of information Read More

After the New Website, What Comes Next?

January 13, 2016

With so many major changes occurring in every aspect of healthcare, health systems today are advancing into new realms and evolving new models to better serve constituents. This means that before one major project is complete, a new one is already on the drawing board. Such is the case with the digital marketing agenda of Read More

Why Orlando Health Shifted to a Patient-First Strategy

January 6, 2016

The social media budget at Orlando Health will double next year. But the health system’s social media strategy was anything but robust four years ago when Chantal Stephens came on board as Director of Marketing and Physician Sales. “Social media at the time was a very small part of the marketing story. It was a Read More

When It Comes to Digital Marketing, a Health System’s Work Is Never Done

January 4, 2016

// By Jane Weber Brubaker // Rome wasn’t built in a day. It grew one conquest at a time. With so many major changes occurring in every aspect of healthcare, health systems today are advancing into new realms and evolving new models to better serve constituents. Change is the only constant. Before one major project Read More

Orlando Health’s Patient-First Strategy Led by Disney, Ritz-Carlton Veteran

January 3, 2016

// By Jane Weber Brubaker // The social media budget at Orlando Health will double next year. But the health system’s social media strategy was anything but robust four years ago when Chantal Stephens came on board as Director of Marketing and Physician Sales. “Social media at the time was a very small part of Read More

The Hospital Intranet: A Powerful Yet Oft-Neglected Tool

November 24, 2015

Public-facing hospital websites are getting a lot of attention these days. Healthcare organizations are re-platforming and redesigning their sites to achieve organizational goals and live up to consumer expectations of the digital experience. With so many pressing demands and competing priorities, a health system’s intranet may be placed on the back burner for years. But Read More

Your Employees Are Consumers: Does Your Hospital’s Intranet Measure Up to Their Expectations?

October 30, 2015

Learn why University of Wisconsin Health redesigned its intranet and how it keeps the large organization connected. // By Jane Weber Brubaker // Public-facing hospital websites are getting a lot of attention these days. Healthcare organizations are re-platforming and redesigning their sites to achieve organizational goals and live up to consumer expectations of the digital Read More

Drupal the Right CMS Fit for The Children’s Hospital of Philadelphia

October 28, 2015

When James Yanek joined The Children’s Hospital of Philadelphia (CHOP) in 2011 as Director of Web Strategy, he saw the opportunity as well as the need to redesign the organization’s website, bring it up to today’s standards, and ensure that it was aligned with organizational objectives. The first step was to restructure the Web strategy Read More

The Children’s Hospital of Philadelphia Goes Open Source for Its Website Content Management System

October 27, 2015

// By Jane Weber Brubaker // Even one of the most recognized and respected brands in pediatric healthcare can’t be content to rest on its laurels when it comes to hospital websites, but needs to keep moving forward, as technology continues to raise the bar on consumer expectations of the digital experience. When James Yanek Read More

New, Stable Website Platform Provides Launching Pad for Health System’s Marketing Initiatives

October 7, 2015

Do you hold your breath every time there’s a production push, hoping your hospital website doesn’t crash? If so, you can understand why Julie Lindsay, Director of Digital Services at SCL Health, started looking for a new Web content management system. “We just couldn’t take it anymore,” she says. “We needed a platform that was Read More

Stanford Medicine Chooses New Web Content Management Platform to Achieve No. 1 Priority: Self-Service Content Creation for Non-Technical Users

September 30, 2015

// By Jane Weber Brubaker // When Stanford Medicine decided it was time to replace its legacy platform, Dreamweaver, and look for a new enterprise Web content management platform, the number-one priority was ease of use by content authors. The Stanford Medicine Web presence consists of more than 200,000 pages; 825 websites; and 500 content Read More

SCL Health Undergoes Major “Re-Platforming” to Improve Site Functionality, Expand Digital Capabilities

September 28, 2015

// By Jane Weber Brubaker // Do you hold your breath every time there’s a production push, hoping your hospital website doesn’t crash? If so, you can understand why Julie Lindsay, Director of Digital Services at SCL Health, started looking for a new Web content management system. “We just couldn’t take it anymore,” she says. Read More

Digital Agency Helps Create 2 Mobile-Friendly Hospital Websites; A CMS Platform Designed for Healthcare

July 29, 2015

Like many hospital websites, the Genesis Health site saw a significant increase in traffic from mobile devices last year and the digital team knew it was time to move to a responsive design. The new mobile-friendly website went live earlier this year. “You can view it on a smart phone, tablet and PC and it Read More

Geonetric and VitalSite CMS Platform Deliver Dynamic, Responsive New Websites for Genesis Health and Tidelands Health

July 27, 2015

// By Jane Weber Brubaker // Google dropped a bomb on website owners in February, announcing that mobile-friendly websites would get favorable treatment in search results starting on April 21. “Users will find it easier to get relevant, high quality search results that are optimized for their devices,” said Google. Good news for users, but Read More

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